Analysts Predict Flat iPad Sales for Q3 2014, Slight Increase in iPhone Sales

Six months after the launch of the iPhone 5s, iPhone 5c, iPad Air and Retina iPad mini, analysts are expecting a slight rise in iPhone sales from last year, with little growth in sales of the iPad, according to new reports from Philip Elmer-Dewitt of Fortune.

Q3 2014 iPhone sales estimates from 15 Wall Street professionals and 11 amateurs range from 31.8 million to 42 million, averaging 35.88 million. During the year-ago quarter, Apple saw 31.24 million iPhone sales, and the estimated year-over-year change is 4.64 million or 14.85 percent growth.

iphonesales
Q3 2014 iPad sales estimates from the 26 analysts range from 12.3 million to 16 million, averaging 14.43 million. During the year-ago quarter, Apple saw 14.62 million iPad sales, and the estimated year-over-year change is -0.19 million, or a slight -1.27 percent decline, which may not be as dramatic as the dip in sales during Q2 2014.

ipadsales

Did sales bounce back in Q3? The 26 analysts Fortune polled are almost evenly divided on the question, with slightly more expecting iPad sales to be lower this quarter than they were the same quarter last year.

The average estimate -- 14.35 million -- suggests that iPad sales were down sequentially and flat year over year. But behind that average is a rather wide range, from a high of 16 million (submitted by Asymco's Horace Dediu and Hilliard's Stephen Turner) to a low of 12.26 million (from Canaccord's T. Michael Walkley).

Thus far in 2014, Apple has not released new iPad or iPhone models. The company is expected to launch several new devices in the fall, however, including the iPhone 6 and updated models of the iPad Air and iPad mini with Retina Display, which will lead to much stronger sales later in the year.

Apple will announce its earnings for the third fiscal quarter (second calendar quarter) of 2014 on Tuesday, July 22. The earnings release is posted just after 4:30 PM ET following the close of regular stock trading, and the conference call is scheduled to follow at 5:00 PM Eastern / 2:00 PM Pacific.

Popular Stories

iOS 26

15 New Things Your iPhone Can Do in iOS 26.2

Friday December 5, 2025 9:40 am PST by
Apple is about to release iOS 26.2, the second major point update for iPhones since iOS 26 was rolled out in September, and there are at least 15 notable changes and improvements worth checking out. We've rounded them up below. Apple is expected to roll out iOS 26.2 to compatible devices sometime between December 8 and December 16. When the update drops, you can check Apple's servers for the ...
Intel Inside iPhone Feature

Apple's Return to Intel Rumored to Extend to iPhone

Friday December 5, 2025 10:08 am PST by
Intel is expected to begin supplying some Mac and iPad chips in a few years, and the latest rumor claims the partnership might extend to the iPhone. In a research note with investment firm GF Securities this week, obtained by MacRumors, analyst Jeff Pu said he and his colleagues "now expect" Intel to reach a supply deal with Apple for at least some non-pro iPhone chips starting in 2028....
iPhone 14 Pro Dynamic Island

iPhone 18 Pro Leak Adds New Evidence for Under-Display Face ID

Monday December 8, 2025 4:54 am PST by
Apple is actively testing under-screen Face ID for next year's iPhone 18 Pro models using a special "spliced micro-transparent glass" window built into the display, claims a Chinese leaker. According to "Smart Pikachu," a Weibo account that has previously shared accurate supply-chain details on Chinese Android hardware, Apple is testing the special glass as a way to let the TrueDepth...
iOS 26

Apple Seeds Second iOS 26.2 Release Candidate to Developers and Public Beta Testers

Monday December 8, 2025 10:18 am PST by
Apple today seeded the second release candidate version of iOS 26.2 to developers and public beta testers, with the software coming one week after Apple seeded the first RC. The release candidate represents the final version iOS 26.2 that will be provided to the public if no further bugs are found. Registered developers and public beta testers can download the betas from the Settings app on...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Monday December 1, 2025 2:40 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
Johny Srouji

Apple's Chipmaking Chief Johny Srouji Responds to Report About Him Potentially Leaving

Monday December 8, 2025 9:23 am PST by
Apple's chipmaking chief Johny Srouji has reportedly indicated that he plans to continue working for the company for the foreseeable future. "I love my team, and I love my job at Apple, and I don't plan on leaving anytime soon," said Srouji, in a memo obtained by Bloomberg's Mark Gurman. Here is Srouji's full memo, as shared by Bloomberg:I know you've been reading all kind of rumors and...
Johny Srouji

Apple Chip Chief Johny Srouji Could Be Next to Go as Exodus Continues

Sunday December 7, 2025 10:41 am PST by
Apple's senior vice president of hardware technologies Johny Srouji could be the next leading executive to leave the company amid an alarming exodus of leading employees, Bloomberg's Mark Gurman reports. Srouji apparently recently told CEO Tim Cook that he is "seriously considering leaving" in the near future. He intends to join another company if he departs. Srouji leads Apple's chip design ...
google pixel 10

Switching Between iPhone and Android Will Get Easier With New Apple and Google Collaboration

Monday December 8, 2025 11:10 am PST by
Apple and Google are teaming up to make it easier for users to switch between iPhone and Android smartphones, according to 9to5Google. There is a new Android Canary build available today that simplifies data transfer between two smartphones, and Apple is going to implement the functionality in an upcoming iOS 26 beta. Apple already has a Move to iOS app for transferring data from an Android...
Apple Fitness Plus expansion hero

Apple Fitness+ Coming to 28 New Regions With Digital Voice Dubbing

Monday December 8, 2025 6:19 am PST by
Apple today announced that Fitness+ is expanding to 28 new markets on December 15 in the service's largest international rollout since launch, accompanied by new language dubbing and a K-Pop music genre. Apple Fitness+ will become available in Chile, Hong Kong, India, the Netherlands, Singapore, Taiwan, and additional regions on December 15, with Japan scheduled to follow early next year....
top stories 2025 12 04a

Top Stories: iOS 26.2 Coming Soon, Apple Execs Depart, and More

Saturday December 6, 2025 6:00 am PST by
You'd expect things to be starting to wind down for the holidays by now, but that doesn't seem to be the case yet in the world of Apple news, with Apple just about ready to release iOS 26.2 and other operating system updates to the public. There was also a flurry of news this week about Apple executive departures, some expected and some not so expected, while we also learned that Apple and...

Top Rated Comments

elvisimprsntr Avatar
149 months ago
I prefer to get my investment advice from someone with a proven track record.
Score: 21 Votes (Like | Disagree)
proline Avatar
149 months ago
iPad's big problem right now is its OS. iOS is showing major signs of problems at this point, particularly for a large device that has aspirations to be a productivity device, and not just an e-reader, game playing, facetime device. It's not even clear if Apple themselves are optimizing their OS for the thing. Look at how awkward iOS7 was on it.
Agreed. iOS is the problem. That's why high-end productivity tablets running Android and Windows are doing so well and why Samsung's profits are up... oh wait, maybe you should sit down and think for a while before posting.
Score: 17 Votes (Like | Disagree)
kodos Avatar
149 months ago
iPad's big problem right now is its OS. iOS is showing major signs of problems at this point, particularly for a large device that has aspirations to be a productivity device, and not just an e-reader, game playing, facetime device. It's not even clear if Apple themselves are optimizing their OS for the thing. Look at how awkward iOS7 was on it.

It is fairly common these days (caveat: in my circles) to see people look at their tablets and go 'I don't really know why I bought this', and go back to their phone or computer.

My children love them, as they get to play some fun and educational games on their iPads. I love reading on them. But for what Apple is charging for them, it is hard not to see the value proposition in something like the Kindle Fire line for *that* purpose.

But I'm heavily tied into the Apple ecosystem, so we won't be switching. We won't be buying a new one for some time (if ever) however.
Score: 11 Votes (Like | Disagree)
rdlink Avatar
149 months ago
Agreed. iOS is the problem. That's why high-end productivity tablets running Android and Windows are doing so well and why Samsung's profits are up... oh wait, maybe you should sit down and think for a while before posting.

You just don't get it, do you?

He and his four friends find no use for the iPad, so the other 70+ million people who bought one over the last year are just an anomaly. He can't figure out how to be productive with one, so surely nobody else has. They're all just sitting in a desk drawer somewhere, because none of these people can figure out a productive way to use it for business:

http://www.apple.com/ipad/business/profiles/

And these guys haven't figured out how to use it to educate:

http://www.apple.com/education/ipad/teach-with-ipad/

And these artists haven't a clue how to make it productive:

http://blogs.computerworld.com/16776/six_reasons_ipad_is_a_productivity_tool

Yeah, iOS is such an issue...
Score: 10 Votes (Like | Disagree)
einsteinbqat Avatar
149 months ago
Lost me at the title’s very first word.
Score: 8 Votes (Like | Disagree)
IJ Reilly Avatar
149 months ago
Here we go again with the "professional" vs. "amateur" analysts.

The correct distinction is between affiliated and unaffiliated analysts. A person isn't an "amateur" simply because they practice their profession freelance.
Score: 6 Votes (Like | Disagree)