Bill Campbell Reflects on 17 Years on Apple's Board of Directors - MacRumors
Skip to Content

Bill Campbell Reflects on 17 Years on Apple's Board of Directors

Alongside his resignation from Apple's board of directors after 17 years of service, Intuit chairman Bill Campbell spoke with Fortune about his time with the company, sharing some insights about the company he first became associated with over 30 years ago as a marketing executive.

bill_campbell_celebrating_steve

Bill Campbell at Apple's "Celebrating Steve" event relating the story of Steve Jobs trying out Siri

Among the topics touched on by Campbell was the conflict he faced while serving on Apple's board while also assisting Google's then-CEO Eric Schmidt, a situation not always embraced by longtime friend Steve Jobs.

“Steve would say, ‘If you’re helping them you’re hurting me.’ He would yell at me,” recalls Campbell, whose normal banter typically needs to be sanitized for most publications. “ I’d say, ‘I can’t do HTML, come on. I’m just coaching them on how to run their company better.’” He continued in both roles for years.

Long seen as "Steve's guy" on the Apple board, Campbell also had praise for Tim Cook, who has been officially at the helm of Apple for nearly three years now.

“Apple is an institution now,” he said. “Tim’s done an amazing job of building bench strength within the organization. There’s a whole set of new and smart people who are taking over. You’re watching that company grow up.” [...]

“Tim is a calm, thoughtful guy,” he said. “He studies things and thinks about them, makes a decision, and moves on.”

Highlighting his feelings on Cook, Campbell notes that Cook has thoughtfully offered to make a contribution in Campbell's honor to recognize his service to Apple. That unspecified contribution will involve Campbell's home town in the Pittsburgh, Pennsylvania area.

Popular Stories

iphone 17 pro max battery 1 year

Three Years of 80% Charge Limits on iPhone: The Results

Tuesday October 6, 2026 12:59 pm PDT by
Since 2023, Apple's newer iPhones have had an 80 percent charge limit for those who want to extend battery lifespan. Charging to 80 percent instead of 100 percent is supposed to put less stress on the battery, improving longevity. For the last three years, I've used that setting on my iPhone. I started with the iPhone 15 Pro Max, then did the iPhone 16 Pro Max, and most recently, the iPhone...
apple welcome home event

Apple Product Launch Announced for October 13: 'Welcome Home'

Thursday October 8, 2026 9:04 am PDT by
Apple today announced an upcoming product launch that will take place on Tuesday, October 13. We are expecting Apple's announcement to focus on new smart home products, including the long-rumored smart home hub, a new Apple TV 4K, and a refreshed HomePod mini. Subscribe to the MacRumors YouTube channel for more videos. The home hub is an all-new device that's like a cross between an iPad and...
Black Apple Event Logo

Sources: Apple Planning Two Sets of Product Launches in October

Monday October 5, 2026 7:24 pm PDT by
Bloomberg's Mark Gurman recently reported that Apple plans to unveil an all-new home hub, a new HomePod mini, and a new Apple TV 4K on Tuesday, October 13, and MacRumors has since learned about another launch slated for later in the month. Apple is planning to unveil additional new products in the final week of October, according to multiple sources familiar with the matter. While we do...

Top Rated Comments

nutmac Avatar
160 months ago
I have been Apple's shareholder for well over 10 years. One thing I always voted against, was keeping Bill Campbell on the board. Intuit has consistently and intentionally produced inferior applications for Mac, starting with perhaps their biggest insult, Quicken for Mac.
Score: 10 Votes (Like | Disagree)
Rogifan Avatar
160 months ago
"Apple is an institution now," he said. "Tim's done an amazing job of building bench strength within the organization. There's a whole set of new and smart people who are taking over. You're watching that company grow up." [...]
I like hearing this. Tim's the guy to lead a grown up Apple. Steve knew that, hence why he recommended the board put Tim in charge.
Score: 10 Votes (Like | Disagree)
IJ Reilly Avatar
160 months ago
Campbell's company sure showed Apple a lot of love. How he remained so close to Steve is a mystery to me.
Score: 7 Votes (Like | Disagree)
160 months ago
I always found it quite ironic how the Intuit chairman was on our board - yet their offerings for Mac OS (classic and X) have always been complete garbage compared to the windows versions.
Score: 3 Votes (Like | Disagree)
69Mustang Avatar
160 months ago
What does he mean by "Apple is an institution now"?

Apple has been an institution for some time, no?

I would say he's pretty spot on. You have to remember Apple's ascendance to the top of the heap is a relatively new occurence. Only a decade ago Apple's net revenue was only $8 billion. 5 years ago it was $36.5 billion. Apple didn't cross that magical $100 billion in net revenue until 2011.

Just an aside: To go from $8 billion in 2004 to $170 billion in 2013 is abso-f'n-lutely Chris Bridges.

I think that's what he meant by "now".
Score: 2 Votes (Like | Disagree)
160 months ago
Quicken

My biggest gripe with Bill Campbell is that for almost a decade now he has allowed Intuit/Quicken for the Mac to languish with problems of incompatibility with OSX (Lion, I believe), iOS, lack of support, lack of improvements and sheer and utter lack of responsiveness.

Quicken was a piece of software that was an early hit with the Mac Community -- nothing else including the Intuit-owned Mint (anybody heard anything about that lately?) has even come close to taking Quicken's place.

Mr. Campbell ought to give the software to Apple and let it get the development it's due. Now that it's APPLE/IBM such an action might be worthy.

It always has bothered me that Campbell's Intuit just ignored the Mac audience that helped building the company and has continued to adapt, improve and support the Windows world.

I, for one, think a not so very good friend has left the building and his exit need not be bemoaned.
Score: 2 Votes (Like | Disagree)
Latest Stories
Mac Shipments Fall, But Apple Still Gains Ground in Shrinking Market
Mac Shipments Fall, But Apple Still Gains Ground in Shrinking Market
4 minutes ago
Apple Reportedly Cuts iPhone 18 Pro Orders After Price Hike Dampens Demand
Apple Reportedly Cuts iPhone 18 Pro Orders After Price Hike Dampens Demand
57 minutes ago
Apple Signs Hiring and Licensing Deal With AI Podcast Startup Huxe
Apple Signs Hiring and Licensing Deal With AI Podcast Startup Huxe
5 hours ago
Apple's October 13 Launch: What's Coming
Apple's October 13 Launch: What's Coming
14 hours ago
Anthropic Says Users Can't Be Needlessly Cruel to Claude
Anthropic Says Users Can't Be Needlessly Cruel to Claude
15 hours ago
Apple to Launch Touchscreen OLED MacBook Pro and OLED iPad mini on October 27
Apple to Launch Touchscreen OLED MacBook Pro and OLED iPad mini on October 27
17 hours ago
Apple Now Pushing iPhone Users Still on iOS 26 to Install iOS 27
Apple Now Pushing iPhone Users Still on iOS 26 to Install iOS 27
17 hours ago
Apple Has a New M&A Chief as Ternus Reshuffles Leadership
Apple Has a New M&A Chief as Ternus Reshuffles Leadership
18 hours ago
Prepare for Apple's New Home Hub With These HomeKit Accessory Deals
Prepare for Apple's New Home Hub With These HomeKit Accessory Deals
19 hours ago
Tim Cook Says He's 'Not Meddling' With Apple's New CEO John Ternus
Tim Cook Says He's 'Not Meddling' With Apple's New CEO John Ternus
19 hours ago
Tim Cook Explains Why He Stepped Down as Apple CEO Before iPhone Duo Launch
Tim Cook Explains Why He Stepped Down as Apple CEO Before iPhone Duo Launch
19 hours ago
Apple Product Launch Announced for October 13: 'Welcome Home'
Apple Product Launch Announced for October 13: 'Welcome Home'
21 hours ago
Amazon Unveils New iPad Rivals With Alexa+ and Google Play
Amazon Unveils New iPad Rivals With Alexa+ and Google Play
23 hours ago
Missed Prime Day? You Can Still Score Big on Apple Devices Today
Missed Prime Day? You Can Still Score Big on Apple Devices Today
23 hours ago
Apple's Cheapest 16-Inch MacBook Pro Just Got a Massive $563 Discount on Amazon
Apple's Cheapest 16-Inch MacBook Pro Just Got a Massive $563 Discount on Amazon
23 hours ago
Apple Still Expected to Announce Three New Products on October 13
Apple Still Expected to Announce Three New Products on October 13
1 day ago
Leaker Jon Prosser Pushes Back as Apple Seeks His YouTube Data
Leaker Jon Prosser Pushes Back as Apple Seeks His YouTube Data
1 day ago
iPhone Air 2 Could Be as Thin as an Unfolded iPhone Duo
iPhone Air 2 Could Be as Thin as an Unfolded iPhone Duo
1 day ago
New iPad Mini Rumored to Have 60Hz OLED Display Ahead of Launch
New iPad Mini Rumored to Have 60Hz OLED Display Ahead of Launch
5 hours ago
Gurman: OLED MacBook Pro Won't Be 'Significantly Thinner'
Gurman: OLED MacBook Pro Won't Be 'Significantly Thinner'
4 hours ago
Microsoft Launches $2,599 Surface Laptop Ultra to Take on MacBook Pro
Microsoft Launches $2,599 Surface Laptop Ultra to Take on MacBook Pro
2 days ago
Google's SynthID AI Detector is Now Available to Everyone
Google's SynthID AI Detector is Now Available to Everyone
2 days ago
ChatGPT Gets GPT-6 and New Intelligent UI With Visual Answers
ChatGPT Gets GPT-6 and New Intelligent UI With Visual Answers
2 days ago
Get AirPods Pro 3 for $179, Apple Watch for $199, and More Before Prime Day Ends Today
Get AirPods Pro 3 for $179, Apple Watch for $199, and More Before Prime Day Ends Today
2 days ago
Apple Watch Series 12 and Ultra 4 Score 4/10 for Repairability
Apple Watch Series 12 and Ultra 4 Score 4/10 for Repairability
2 days ago
Apple Launches Creative Labs Program With The King's Trust
Apple Launches Creative Labs Program With The King's Trust
2 days ago
Apple Watch Series 12, Ultra 4 Owners Report Skin Irritation
Apple Watch Series 12, Ultra 4 Owners Report Skin Irritation
2 days ago
Boston's MBTA Testing New Charlie Card With Apple Wallet Support
Boston's MBTA Testing New Charlie Card With Apple Wallet Support
2 days ago
Manchester's Bee Card Now Fully Supported in Apple Wallet
Manchester's Bee Card Now Fully Supported in Apple Wallet
2 days ago
You Can Get Up to $149 Off Every New Mac Mini During Prime Day
You Can Get Up to $149 Off Every New Mac Mini During Prime Day
2 days ago