Bill Campbell Reflects on 17 Years on Apple's Board of Directors

Alongside his resignation from Apple's board of directors after 17 years of service, Intuit chairman Bill Campbell spoke with Fortune about his time with the company, sharing some insights about the company he first became associated with over 30 years ago as a marketing executive.

bill_campbell_celebrating_steve

Bill Campbell at Apple's "Celebrating Steve" event relating the story of Steve Jobs trying out Siri

Among the topics touched on by Campbell was the conflict he faced while serving on Apple's board while also assisting Google's then-CEO Eric Schmidt, a situation not always embraced by longtime friend Steve Jobs.

“Steve would say, ‘If you’re helping them you’re hurting me.’ He would yell at me,” recalls Campbell, whose normal banter typically needs to be sanitized for most publications. “ I’d say, ‘I can’t do HTML, come on. I’m just coaching them on how to run their company better.’” He continued in both roles for years.

Long seen as "Steve's guy" on the Apple board, Campbell also had praise for Tim Cook, who has been officially at the helm of Apple for nearly three years now.

“Apple is an institution now,” he said. “Tim’s done an amazing job of building bench strength within the organization. There’s a whole set of new and smart people who are taking over. You’re watching that company grow up.” [...]

“Tim is a calm, thoughtful guy,” he said. “He studies things and thinks about them, makes a decision, and moves on.”

Highlighting his feelings on Cook, Campbell notes that Cook has thoughtfully offered to make a contribution in Campbell's honor to recognize his service to Apple. That unspecified contribution will involve Campbell's home town in the Pittsburgh, Pennsylvania area.

Popular Stories

iPhone 17 Pro 34ths Perspective

iPhone 17 Pro Launching Later This Year With These 10 New Features

Sunday March 23, 2025 10:00 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
iOS 18

iOS 18.4 Expected Next Week - Here Are the Release Notes

Friday March 28, 2025 2:01 pm PDT by
With the second release candidate of iOS 18.4 that Apple seeded out today, the company finally provided us with release notes that give a full rundown on what to expect. There's an Apple Vision Pro app, new Apple Intelligence features for notifications and additional language support, plus an Apple News Food feature for Apple News+ subscribers, and several updates that should improve the...
Magic Mouse Green

What to Expect From the Magic Mouse 3

Saturday March 29, 2025 10:15 am PDT by
Apple is reportedly working on a new Magic Mouse. Below, we recap what to expect. The two key rumors for the Magic Mouse 3 so far include a relocated charging port, along with a more ergonomic design. It was briefly rumored that the Magic Mouse 3 would also feature voice control, but that was misinterpreted information. Relocated Charging Port While the Magic Mouse switched from...
top stories 2025 03 29

Top Stories: WWDC 2025 Announced, iPhone 17 Pro and iOS 19 Rumors, and More

Saturday March 29, 2025 6:00 am PDT by
Apple's big developer event is a little over two months away, and rumors about what we can expect to see in Apple's next major operating system updates are becoming increasingly frequent. A public release of iOS 18.4 is also imminent with a number of updates and improvements, although we won't be getting the major Apple Intelligence Siri upgrades that had reportedly been planned for this...
Foldable iPhone 2023 Feature Homescreen

Six Things to Know About Apple's Upcoming Foldable iPhone

Friday March 28, 2025 3:54 pm PDT by
We've been hearing rumors about a foldable iPhone for almost a decade now, but it looks like we might finally see the device come to fruition in 2026. We're going to be waiting many more months for the foldable iPhone, but so far we're hearing good things. Apple wants to make it creaseless. It's taken Apple multiple years to design a foldable iPhone that it's satisfied with because Apple ...
iOS 19 visionOS UI Elements

Apple Codename Provides Clue About iOS 19's Rumored New Design

Sunday March 30, 2025 6:40 am PDT by
Multiple sources have claimed that iOS 19 will introduce a new design with more translucent buttons, menus, notification banners, and more, and there is now another clue that points towards this glass-like appearance. Bloomberg's Mark Gurman today said the new design project is codenamed "Solarium" internally. A solarium is a room with glass walls that allow in plenty of sunlight, so this...
maxresdefault

Apple Releases iOS 18.4 With Priority Notifications, Ambient Music, New Emoji and More

Monday March 31, 2025 10:03 am PDT by
Apple today released iOS 18.4 and iPadOS 18.4, the fourth major updates to the iOS 18 and iPadOS 18 operating system updates that came out last year. iOS 18.4 and iPadOS 18.4 come two months after Apple released iOS 18.3 and iPadOS 18.3. Subscribe to the MacRumors YouTube channel for more videos. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to...
ipad pro 2024

Gurman: New iPad Pro and MacBook Pro Models With M5 Chips to Launch Later This Year

Sunday March 30, 2025 6:06 am PDT by
Apple's next-generation iPad Pro models with the M5 chip will "launch this year," according to Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman said the new iPad Pro models have progressed to an "advanced testing" stage, and he expects mass production of the devices to begin in the second half of this year. If that timeframe is met, the new iPad Pro models could launch...

Top Rated Comments

nutmac Avatar
140 months ago
I have been Apple's shareholder for well over 10 years. One thing I always voted against, was keeping Bill Campbell on the board. Intuit has consistently and intentionally produced inferior applications for Mac, starting with perhaps their biggest insult, Quicken for Mac.
Score: 10 Votes (Like | Disagree)
Rogifan Avatar
140 months ago
"Apple is an institution now," he said. "Tim's done an amazing job of building bench strength within the organization. There's a whole set of new and smart people who are taking over. You're watching that company grow up." [...]
I like hearing this. Tim's the guy to lead a grown up Apple. Steve knew that, hence why he recommended the board put Tim in charge.
Score: 10 Votes (Like | Disagree)
IJ Reilly Avatar
140 months ago
Campbell's company sure showed Apple a lot of love. How he remained so close to Steve is a mystery to me.
Score: 7 Votes (Like | Disagree)
jeremysteele Avatar
140 months ago
I always found it quite ironic how the Intuit chairman was on our board - yet their offerings for Mac OS (classic and X) have always been complete garbage compared to the windows versions.
Score: 3 Votes (Like | Disagree)
69Mustang Avatar
140 months ago
What does he mean by "Apple is an institution now"?

Apple has been an institution for some time, no?

I would say he's pretty spot on. You have to remember Apple's ascendance to the top of the heap is a relatively new occurence. Only a decade ago Apple's net revenue was only $8 billion. 5 years ago it was $36.5 billion. Apple didn't cross that magical $100 billion in net revenue until 2011.

Just an aside: To go from $8 billion in 2004 to $170 billion in 2013 is abso-f'n-lutely Chris Bridges.

I think that's what he meant by "now".
Score: 2 Votes (Like | Disagree)
scottmp Avatar
140 months ago
Quicken

My biggest gripe with Bill Campbell is that for almost a decade now he has allowed Intuit/Quicken for the Mac to languish with problems of incompatibility with OSX (Lion, I believe), iOS, lack of support, lack of improvements and sheer and utter lack of responsiveness.

Quicken was a piece of software that was an early hit with the Mac Community -- nothing else including the Intuit-owned Mint (anybody heard anything about that lately?) has even come close to taking Quicken's place.

Mr. Campbell ought to give the software to Apple and let it get the development it's due. Now that it's APPLE/IBM such an action might be worthy.

It always has bothered me that Campbell's Intuit just ignored the Mac audience that helped building the company and has continued to adapt, improve and support the Windows world.

I, for one, think a not so very good friend has left the building and his exit need not be bemoaned.
Score: 2 Votes (Like | Disagree)