Bill Campbell Reflects on 17 Years on Apple's Board of Directors

Alongside his resignation from Apple's board of directors after 17 years of service, Intuit chairman Bill Campbell spoke with Fortune about his time with the company, sharing some insights about the company he first became associated with over 30 years ago as a marketing executive.

bill_campbell_celebrating_steve

Bill Campbell at Apple's "Celebrating Steve" event relating the story of Steve Jobs trying out Siri

Among the topics touched on by Campbell was the conflict he faced while serving on Apple's board while also assisting Google's then-CEO Eric Schmidt, a situation not always embraced by longtime friend Steve Jobs.

“Steve would say, ‘If you’re helping them you’re hurting me.’ He would yell at me,” recalls Campbell, whose normal banter typically needs to be sanitized for most publications. “ I’d say, ‘I can’t do HTML, come on. I’m just coaching them on how to run their company better.’” He continued in both roles for years.

Long seen as "Steve's guy" on the Apple board, Campbell also had praise for Tim Cook, who has been officially at the helm of Apple for nearly three years now.

“Apple is an institution now,” he said. “Tim’s done an amazing job of building bench strength within the organization. There’s a whole set of new and smart people who are taking over. You’re watching that company grow up.” [...]

“Tim is a calm, thoughtful guy,” he said. “He studies things and thinks about them, makes a decision, and moves on.”

Highlighting his feelings on Cook, Campbell notes that Cook has thoughtfully offered to make a contribution in Campbell's honor to recognize his service to Apple. That unspecified contribution will involve Campbell's home town in the Pittsburgh, Pennsylvania area.

Popular Stories

iOS 26 Battery Glass Feature

iPhone 16 Pro Max 80% Charge Limit: One Year Later, Was It Worth It?

Wednesday September 24, 2025 3:58 pm PDT by
With the iPhone 15 series, I did an experiment and kept my iPhone's Charge Limit set at 80 percent for an entire year. It provided an interesting look at the impact of charge limits on battery longevity, so I decided to repeat it for the iPhone 16 line. Since September 2024, my iPhone 16 Pro Max has been limited to an 80 percent charge, with no cheating. As of today, my battery's maximum...
AirPods Pro 3 Newsroom

Apple's 'Back to School' Offer Ends Soon, Now Applies to AirPods Pro 3

Wednesday September 24, 2025 7:20 am PDT by
Apple's annual "Back to School" promotion for students ends soon, so act fast if you want to score free AirPods with the purchase of an eligible new Mac or iPad. Until Tuesday, September 30, college students and qualifying educational staff in the U.S. can receive free AirPods 4 with Active Noise Cancellation when they purchase an eligible new Mac or iPad from Apple. This is a $179 value. ...
iphone 17 pro dark blue 1

Apple Blames In-Store MagSafe Chargers for iPhone 17 Pro Display Model Scratches

Wednesday September 24, 2025 10:22 am PDT by
The marks on the iPhone 17 Pro models that people have noticed at Apple retail stores are caused by the chargers that Apple uses, Apple confirmed today. Apple told 9to5Mac that worn MagSafe charging stands in stores are causing marks on the iPhone 17 Pro and iPhone 17 Pro Max. Apple says that the marks are not scratches, and are instead material transfer from the stand to the phone. The...
iPhone 17 Pro Colors

Skipped the iPhone 17 Pro? Here's What is Rumored for iPhone 18 Pro

Tuesday September 23, 2025 8:55 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are still a year away, there are already a few rumors about the devices that offer an early look ahead. Below, we have recapped some of the early iPhone 18 Pro rumors so far. This story was published previously, and it has been updated to reflect the latest rumors. Many early rumors prove to be true, but nothing is confirmed yet, and Apple's...
iOS 26

Everything New in iOS 26.1 Beta 1

Monday September 22, 2025 12:44 pm PDT by
Apple released the first beta of iOS 26.1 today, just a week after launching iOS 26. iOS 26.1 mainly adds new languages to Apple Intelligence, but there are a few other features that are worth knowing about. New Apple Intelligence Languages Apple Intelligence is now available in Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (Traditional), and Vietnamese. AirPo...
Home Hub Command Center with Dome Base Feature

Apple Working on All-New Operating System

Thursday September 25, 2025 1:11 pm PDT by
Apple is developing an all-new operating system codenamed "Charismatic," according to Bloomberg's Mark Gurman. Apple smart home hub concept based on rumors This is likely Apple's long-rumored "homeOS" operating system. In a report last month, Gurman said both Apple's rumored smart home hub in 2026 and tabletop robot in 2027 will run the new operating system. He said the software platform ...
ios 26 digital id passport wallet

Apple Confirms iOS 26 Wallet Passport Feature is Coming in 2025

Tuesday September 23, 2025 1:06 pm PDT by
Digital ID, the iOS 26 feature that lets U.S. passport holders add their passports to the Wallet app, is coming later in 2025, Apple confirmed today. Apple updated the release timing wording of Digital ID on its iOS 26 features page. "Digital ID will be coming later this year with US passports only," it reads. Prior to today, the footnote for the feature said "Digital ID will be available ...
apple tv 4k new orange

Next Apple TV Expected to Launch This Year With These New Features

Monday September 22, 2025 10:00 am PDT by
The next Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the next Apple TV, according to rumors. Likely Features N1 Chip With Wi-Fi 7 Last year, Bloomberg's Mark Gurman said the next Apple TV would be equipped with Apple's own combined Wi-Fi and Bluetooth chip, which is...
iPhone 17 Pro USB C Port

iPhone 17 Pro Max's USB-C Charging Speeds Tested With Apple Chargers

Monday September 22, 2025 7:29 am PDT by
The website ChargerLAB has tested the iPhone 17 Pro Max's USB-C charging speeds with a variety of Apple's chargers, from 18W to 140W. The device reached a peak charging speed of around 36W with the following Apple chargers:40W Dynamic Power Adapter with 60W Max 61W USB-C Power Adapter 67W USB-C Power Adapter 70W USB-C Power Adapter 96W USB-C Power Adapter 140W USB-C Power AdapterFor...

Top Rated Comments

nutmac Avatar
146 months ago
I have been Apple's shareholder for well over 10 years. One thing I always voted against, was keeping Bill Campbell on the board. Intuit has consistently and intentionally produced inferior applications for Mac, starting with perhaps their biggest insult, Quicken for Mac.
Score: 10 Votes (Like | Disagree)
Rogifan Avatar
146 months ago
"Apple is an institution now," he said. "Tim's done an amazing job of building bench strength within the organization. There's a whole set of new and smart people who are taking over. You're watching that company grow up." [...]
I like hearing this. Tim's the guy to lead a grown up Apple. Steve knew that, hence why he recommended the board put Tim in charge.
Score: 10 Votes (Like | Disagree)
IJ Reilly Avatar
146 months ago
Campbell's company sure showed Apple a lot of love. How he remained so close to Steve is a mystery to me.
Score: 7 Votes (Like | Disagree)
jeremysteele Avatar
146 months ago
I always found it quite ironic how the Intuit chairman was on our board - yet their offerings for Mac OS (classic and X) have always been complete garbage compared to the windows versions.
Score: 3 Votes (Like | Disagree)
69Mustang Avatar
146 months ago
What does he mean by "Apple is an institution now"?

Apple has been an institution for some time, no?

I would say he's pretty spot on. You have to remember Apple's ascendance to the top of the heap is a relatively new occurence. Only a decade ago Apple's net revenue was only $8 billion. 5 years ago it was $36.5 billion. Apple didn't cross that magical $100 billion in net revenue until 2011.

Just an aside: To go from $8 billion in 2004 to $170 billion in 2013 is abso-f'n-lutely Chris Bridges.

I think that's what he meant by "now".
Score: 2 Votes (Like | Disagree)
scottmp Avatar
146 months ago
Quicken

My biggest gripe with Bill Campbell is that for almost a decade now he has allowed Intuit/Quicken for the Mac to languish with problems of incompatibility with OSX (Lion, I believe), iOS, lack of support, lack of improvements and sheer and utter lack of responsiveness.

Quicken was a piece of software that was an early hit with the Mac Community -- nothing else including the Intuit-owned Mint (anybody heard anything about that lately?) has even come close to taking Quicken's place.

Mr. Campbell ought to give the software to Apple and let it get the development it's due. Now that it's APPLE/IBM such an action might be worthy.

It always has bothered me that Campbell's Intuit just ignored the Mac audience that helped building the company and has continued to adapt, improve and support the Windows world.

I, for one, think a not so very good friend has left the building and his exit need not be bemoaned.
Score: 2 Votes (Like | Disagree)