Bill Campbell Reflects on 17 Years on Apple's Board of Directors - MacRumors
Skip to Content

Bill Campbell Reflects on 17 Years on Apple's Board of Directors

Alongside his resignation from Apple's board of directors after 17 years of service, Intuit chairman Bill Campbell spoke with Fortune about his time with the company, sharing some insights about the company he first became associated with over 30 years ago as a marketing executive.

bill_campbell_celebrating_steve

Bill Campbell at Apple's "Celebrating Steve" event relating the story of Steve Jobs trying out Siri

Among the topics touched on by Campbell was the conflict he faced while serving on Apple's board while also assisting Google's then-CEO Eric Schmidt, a situation not always embraced by longtime friend Steve Jobs.

“Steve would say, ‘If you’re helping them you’re hurting me.’ He would yell at me,” recalls Campbell, whose normal banter typically needs to be sanitized for most publications. “ I’d say, ‘I can’t do HTML, come on. I’m just coaching them on how to run their company better.’” He continued in both roles for years.

Long seen as "Steve's guy" on the Apple board, Campbell also had praise for Tim Cook, who has been officially at the helm of Apple for nearly three years now.

“Apple is an institution now,” he said. “Tim’s done an amazing job of building bench strength within the organization. There’s a whole set of new and smart people who are taking over. You’re watching that company grow up.” [...]

“Tim is a calm, thoughtful guy,” he said. “He studies things and thinks about them, makes a decision, and moves on.”

Highlighting his feelings on Cook, Campbell notes that Cook has thoughtfully offered to make a contribution in Campbell's honor to recognize his service to Apple. That unspecified contribution will involve Campbell's home town in the Pittsburgh, Pennsylvania area.

Popular Stories

apple pro tell logo

Apple Launches Two Products Today

Friday November 13, 2026 2:37 am PST by
Apple is releasing two new products today, Friday, November 13: the all-new Apple HomeView and the fourth-generation Apple TV 4K, both of which have been available to pre-order since mid-October. Apple HomeView: Apple's new smart home display, powered by Apple Intelligence with Siri AI, for entertainment and managing the home. Available in tabletop and wall-mounted models, it can recognize up...
imac video apple feature

November 20 to Mark the End of an Era at Apple

Wednesday November 11, 2026 7:51 am PST by
Apple has announced that the long-running Apple Support Community discussion forums for user-to-user tech support will be permanently closing on Friday, November 20. The forums have existed in some form for nearly 30 years, so it is the end of an era. Effective immediately, the Apple Support Community forums are in a read-only state, with new posts no longer being accepted. The final message ...
johny srouji

Apple's Johny Srouji Eyed to Replace Nvidia CEO Jensen Huang

Thursday November 12, 2026 4:29 am PST by
Apple's chief hardware officer Johny Srouji is being considered as a potential successor to Nvidia CEO Jensen Huang as the chipmaker's board prepares to remove its co-founder, according to Semafor. Citing a person familiar with the matter, the publication identified Srouji as one of the people under consideration for Nvidia's top job. It is unclear if Srouji has yet been approached or...

Top Rated Comments

nutmac Avatar
161 months ago
I have been Apple's shareholder for well over 10 years. One thing I always voted against, was keeping Bill Campbell on the board. Intuit has consistently and intentionally produced inferior applications for Mac, starting with perhaps their biggest insult, Quicken for Mac.
Score: 10 Votes (Like | Disagree)
Rogifan Avatar
161 months ago
"Apple is an institution now," he said. "Tim's done an amazing job of building bench strength within the organization. There's a whole set of new and smart people who are taking over. You're watching that company grow up." [...]
I like hearing this. Tim's the guy to lead a grown up Apple. Steve knew that, hence why he recommended the board put Tim in charge.
Score: 10 Votes (Like | Disagree)
IJ Reilly Avatar
161 months ago
Campbell's company sure showed Apple a lot of love. How he remained so close to Steve is a mystery to me.
Score: 7 Votes (Like | Disagree)
161 months ago
I always found it quite ironic how the Intuit chairman was on our board - yet their offerings for Mac OS (classic and X) have always been complete garbage compared to the windows versions.
Score: 3 Votes (Like | Disagree)
69Mustang Avatar
161 months ago
What does he mean by "Apple is an institution now"?

Apple has been an institution for some time, no?

I would say he's pretty spot on. You have to remember Apple's ascendance to the top of the heap is a relatively new occurence. Only a decade ago Apple's net revenue was only $8 billion. 5 years ago it was $36.5 billion. Apple didn't cross that magical $100 billion in net revenue until 2011.

Just an aside: To go from $8 billion in 2004 to $170 billion in 2013 is abso-f'n-lutely Chris Bridges.

I think that's what he meant by "now".
Score: 2 Votes (Like | Disagree)
161 months ago
Quicken

My biggest gripe with Bill Campbell is that for almost a decade now he has allowed Intuit/Quicken for the Mac to languish with problems of incompatibility with OSX (Lion, I believe), iOS, lack of support, lack of improvements and sheer and utter lack of responsiveness.

Quicken was a piece of software that was an early hit with the Mac Community -- nothing else including the Intuit-owned Mint (anybody heard anything about that lately?) has even come close to taking Quicken's place.

Mr. Campbell ought to give the software to Apple and let it get the development it's due. Now that it's APPLE/IBM such an action might be worthy.

It always has bothered me that Campbell's Intuit just ignored the Mac audience that helped building the company and has continued to adapt, improve and support the Windows world.

I, for one, think a not so very good friend has left the building and his exit need not be bemoaned.
Score: 2 Votes (Like | Disagree)
Latest Stories
HomeView Tidbits: Mirror, Sleep Timer, and Other Details
HomeView Tidbits: Mirror, Sleep Timer, and Other Details
14 hours ago
Siri AI Still Not Enabled on HomePod Mini 2 With Latest Software Update
Siri AI Still Not Enabled on HomePod Mini 2 With Latest Software Update
16 hours ago
Apple Releases tvOS 27.2.1 With Siri AI for Older Apple TVs
Apple Releases tvOS 27.2.1 With Siri AI for Older Apple TVs
17 hours ago
Microsoft 365 Outage Resolving After Nearly 24 Hours
Microsoft 365 Outage Resolving After Nearly 24 Hours
17 hours ago
iPhone Duo Survives 450,000 Folds, but Hinge is Weakening
iPhone Duo Survives 450,000 Folds, but Hinge is Weakening
18 hours ago
Apple TV 4K Launch Day Deal Arrives at Amazon
Apple TV 4K Launch Day Deal Arrives at Amazon
18 hours ago
The MacRumors Show: HomeView and Apple TV 4K First Impressions
The MacRumors Show: HomeView and Apple TV 4K First Impressions
19 hours ago
YouTube App Not Working on Your New Apple TV? Here's the Fix
YouTube App Not Working on Your New Apple TV? Here's the Fix
19 hours ago
Apple Meets Thai Officials Over iPhone Spyware Warnings
Apple Meets Thai Officials Over iPhone Spyware Warnings
20 hours ago
Apple Shares HomeView 27.2 Release Notes With List of Features
Apple Shares HomeView 27.2 Release Notes With List of Features
20 hours ago
HomeView in Québec: Apple Says Canadian French Support to Arrive in Software Update
HomeView in Québec: Apple Says Canadian French Support to Arrive in Software Update
21 hours ago
Apple Watch Ultra 3 Gets Big $250 Discounts Ahead of Black Friday
Apple Watch Ultra 3 Gets Big $250 Discounts Ahead of Black Friday
21 hours ago
Apple Says HomeView Sets New Record in Design-Focused Interview
Apple Says HomeView Sets New Record in Design-Focused Interview
21 hours ago
Best Apple Deals of the Week: AirTag 2 Hits Record Low Price, Plus Early Black Friday Sales
Best Apple Deals of the Week: AirTag 2 Hits Record Low Price, Plus Early Black Friday Sales
21 hours ago
iPhone 18 and 18e Coming in Spring 2027 With A20 Chip
iPhone 18 and 18e Coming in Spring 2027 With A20 Chip
22 hours ago
King Charles to Join Elton John's Apple Music Radio Show
King Charles to Join Elton John's Apple Music Radio Show
22 hours ago
Select 'Apple Home Collection' Accessories Now Available to Order
Select 'Apple Home Collection' Accessories Now Available to Order
22 hours ago
Major Microsoft 365 Outage Continues
Major Microsoft 365 Outage Continues
1 day ago
Apple Launches Two Products Today
Apple Launches Two Products Today
1 day ago
Hands-On With the New Apple TV 4K and Siri AI
Hands-On With the New Apple TV 4K and Siri AI
2 days ago
Siri AI Coming to Older Apple TV 4K Models in tvOS 27.2.1
Siri AI Coming to Older Apple TV 4K Models in tvOS 27.2.1
2 days ago
HomeView Launch Kicks Off as First Orders Reach Customers
HomeView Launch Kicks Off as First Orders Reach Customers
2 days ago
Apple Continues to Move Up iPhone Duo Delivery Dates
Apple Continues to Move Up iPhone Duo Delivery Dates
2 days ago
Apple Explains How HomeView Keeps Camera Data Private
Apple Explains How HomeView Keeps Camera Data Private
2 days ago
Apple Releases Updated HomeView Software 27.2 Before Launch
Apple Releases Updated HomeView Software 27.2 Before Launch
2 days ago
Apple Adds Samsung Foldables to Trade-In Program
Apple Adds Samsung Foldables to Trade-In Program
2 days ago
Apple Sports App Now Features UFC
Apple Sports App Now Features UFC
2 days ago
Trump Says Tim Cook Should Be Nvidia CEO as Jensen Huang Resigns
Trump Says Tim Cook Should Be Nvidia CEO as Jensen Huang Resigns
2 days ago
Apple Releases Emotional 2026 Holiday Ad Featuring MacBook Neo
Apple Releases Emotional 2026 Holiday Ad Featuring MacBook Neo
2 days ago
Apple's Official iPhone 18 Pro Cases and Watch Bands Get Big Discounts on Amazon
Apple's Official iPhone 18 Pro Cases and Watch Bands Get Big Discounts on Amazon
2 days ago