Surge of iOS Game Controllers at E3 as Speculation Looks Towards Apple TV Gaming

TouchArcade has posted a roundup featuring a look at the surprising number of the new iOS gaming controllers shown off at this week's Electronic Entertainment Expo (E3) event in Los Angeles, California.

New products from gaming companies such as Mad Catz, Razer, SteelSeries, Hori, Signal, Phonejoy, and BigBen Interactive were all shown off at the event, with each company pushing various hardware styles and features to better cater to iOS users.

Mad Catz's C.T.R.L.i controller was described as TouchArcade's favorite of the various controllers shown. It features a full-sized design with console-style controls including face buttons, analog sticks, shoulder bumpers and triggers.


The controller can connect to any iOS 7 device through Bluetooth functionality, and also includes an optional clip for attaching an iPhone. Other controllers like BigBen Interactive's GamePhone Controller Pro, Hori's MFi controller, Signal's RP-One, and Steelseries' Stratus XL also showed off similar full-sized designs.

Meanwhile, controllers like BigBen Interactive's GameGrip and PhoneJoy's MFi controller showed off a design that wraps around an iOS device similar to the MOGA Ace Power and the Logitech Powershell.


Phonejoy's controller in particular contains the ability to fully collapse while not in use, while BigBen's GameGrip can wrap around an iPad mini and even a full-sized iPad. Razer also demoed its Junglecat controller, which contains a sliding mechanism with face buttons and a directional pad.

The introduction of all these new iOS controllers comes as rumors surrounding the next-generation Apple TV have ramped up, with some of that speculation focusing on the device's gaming capabilities. To this point, some have speculated that Apple could utilize iOS gaming controllers, a set-top box, and an App Store ecosystem to become a major force in the console gaming industry. Original Xbox engineer Nat Brown and Steam founder Gabe Newell shared sentiments that Apple could take the lead in the games console market with such a system.

Iconfactory software engineer Sean Heber (via Daring Fireball) recently wrote a blog post on how Apple could use its new Metal and AirPlay peer-to-peer technologies introduced in iOS 8 to provide a new console gaming experience with the Apple TV and iOS gaming controllers. He explains that Apple could ultimately allow users to use their iOS devices as controllers with minimal input lag, as games would be playable on both the Apple TV and iOS devices:

The key difference is where the AirPlay extension app actually executes - the AirPlay extension app will be automatically uploaded to whatever AppleTV you are currently AirPlaying with and will run directly on the AppleTV natively instead. This means no video streaming lag and minimal controller lag. Your iPhone would then turn into a generic game controller with onscreen controls or, if you have a physical shell controller attached to your iPhone, it activates that instead.

...You can play without needing to purchase the game on that particular AppleTV, without needing to sign in with your iCloud account to access your purchases, without needing to get their wifi password, or indeed without there even needing to be a wifi network to join in the first place. All without any hassle. When you go home, you take the game and any earned progress along with you in your pocket.

In addition to gaming, Apple's next-generation Apple may also feature cable-box capabilities and perhaps a streaming TV service through a partnership with Comcast. However, Apple's iTunes Chief Eddy Cue said recently that Apple is continuing to work on a way to improve the television experience, but a fix is "complicated."

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

iPhone SE 4 Thumb 1

iPhone SE 4 With Apple's Own 5G Modem 'Confirmed' to Launch in March

Tuesday November 19, 2024 12:12 pm PST by
Barclays analyst Tom O'Malley and his colleagues recently traveled to Asia to meet with various electronics manufacturers and suppliers. In a research note this week, outlining key takeaways from the trip, the analysts said they have "confirmed" that a fourth-generation iPhone SE with an Apple-designed 5G modem is slated to launch towards the end of the first quarter next year. In line with previo...
airtag purple

AirTag 2 Rumored to Launch Next Year With These New Features

Sunday November 17, 2024 5:18 am PST by
Apple released the AirTag in April 2021, so it is now three over and a half years old. While the AirTag has not received any hardware updates since then, a new version of the item tracking accessory is rumored to be in development. Below, we recap rumors about a second-generation AirTag. Timing Apple is aiming to release a new AirTag in mid-2025, according to Bloomberg's Mark Gurman....
Magic Mouse Next to Keyboard

No, Apple CEO Tim Cook Didn't Say He Prefers Logitech's MX Master 3 Over the Magic Mouse

Sunday November 17, 2024 3:03 pm PST by
While the Logitech MX Master 3 is a terrific mouse for the Mac, reports claiming that Apple CEO Tim Cook prefers that mouse over the Magic Mouse are false. The Wall Street Journal last month published an interview with Cook, in which he said he uses every Apple product every day. Soon after, The Verge's Wes Davis attempted to replicate using every Apple product in a single day. During that...
Generic iOS 18 Feature Real Mock

Apple Releases iOS 18.1.1 and iPadOS 18.1.1 With Security Fixes

Tuesday November 19, 2024 10:10 am PST by
Apple today released iOS 18.1.1 and iPadOS 18.1.1, minor updates to the iOS 18 and iPadOS 18 operating systems that debuted earlier in September. iOS 18.1.1 and iPadOS 18.1.1 come three weeks after the launch of iOS 18.1. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. Apple has also released iOS 17.7.2 for...
at t turbo indicator iphone 16 pro max v0 8hrh7w5f3w1e1

AT&T Turbo Indicator Showing Up in iPhone Status Bar for Subscribers

Wednesday November 20, 2024 3:42 am PST by
AT&T has begun displaying "Turbo" in the iPhone carrier label for customers subscribed to its premium network prioritization service, according to reports on Reddit. The new indicator seems to have started appearing after users updated to iOS 18.1.1, but that could be just coincidence. Image credit: Reddit user No_Highlight7476 The Turbo feature provides enhanced network performance through ...
iPhone 17 Slim Feature Single Camera 1 Redux

'iPhone 17 Air' Rumored to Surpass iPhone 6 as Thinnest iPhone Ever

Monday November 18, 2024 1:07 pm PST by
In a research note with Hong Kong-based investment bank Haitong today, obtained by MacRumors, Apple analyst Jeff Pu said he agrees with a recent rumor claiming that the so-called "iPhone 17 Air" will be around 6mm thick. "We agreed with the recent chatter of an 6mm thickness ultra-slim design of the iPhone 17 Slim model," he wrote. If that measurement proves to be accurate, there would be ...
bug security vulnerability issue fix larry

Make Sure to Update: iOS 18.1.1 and macOS Sequoia 15.1.1 Fix Actively Exploited Vulnerabilities

Tuesday November 19, 2024 10:52 am PST by
The iOS 18.1.1, iPadOS 18.1.1, and macOS Sequoia 15.1.1 updates that Apple released today address JavaScriptCore and WebKit vulnerabilities that Apple says have been actively exploited on some devices. With the JavaScriptCore vulnerability, processing maliciously crafted web content could lead to arbitrary code execution. The WebKit vulnerability had the same issue with maliciously crafted...

Top Rated Comments

HiRez Avatar
136 months ago
until the get Fully functional PC/Console games on to AppleTV or iOS there isn't going to be much competition


sure iOS+Android competes with the nintendos and sonys mobile game industry


but they aren't touching the console and pc market till they can handle those type of games.


i have no intention to play iOS games on apple tv, possible tell tale games like walking dead or wolf among us, and couple arcade games but besides that not much. might be good enough for the casual/social gamer.
Well, they probably would concentrate on the casual side. But did you see the Metal demos at WWDC? The A7 chip inside every current iPhone and iPad is capable of incredibly impressive effects right now. The iPad Air is already rendering at greater than HD resolution at 60 fps. Then, consider that we just started a new generation of consoles that last what, about 7 years? Imagine what the A8, A9...A??? chips will do. The capabilities are likely to surpass what current XBOX/PS4/Wii U consoles are capable of, long before the next generation of console comes out. Also, Apple would have fewer power and thermal constraints than in a phone, they could get even more out of the same chips. And Apple can sell even a beefed-up Apple TV for perhaps half as much as consoles or less.

It's an incredible opportunity and if the boxes are out there, even the top games will come (although obviously not those produced exclusively for/by Nintendo/Sony/MS). Apple is on pace to sell 14M or more Apple TVs in 2014, even in its current bare-bones "hobby" incarnation, and that will be more if there's a serious gaming version, with the app store to support it.
Score: 6 Votes (Like | Disagree)
iPadCary Avatar
136 months ago
AppleTV > WiiU

Although mobile GPUs still have a bit to go before they reach thier console brethren
(and that gap gets significantly smaller each & every year) as of right now, SP & MP iGaming is absolutely viable.

Combined with a nice iController, AppleTV won't conquer Xbone or PS4,
but it absolutely will, rightly or wrongly, surpass the WiiU in console gaming revenue as well as
fulfilling the role of being an inexpensive yet very high quality (and heavily supported)
"training wheels" console for Junior & Suzy who just aren't quite ready to play with the big boys yet,
but they can not only play games, they can also watch "Frozen" for the 12 billionth time, too.

I, for one, welcome our new gaming Overlords!
Score: 3 Votes (Like | Disagree)
Michael Scrip Avatar
136 months ago
In the WWDC keynote they kept saying "console-level gaming"

It would be cool for the next AppleTV to be a game console as well.

Apple already has everything to make it happen... hardware, an app store, developer support...

And now controllers :)
Score: 3 Votes (Like | Disagree)
iPadCary Avatar
136 months ago

Then, consider that we just started a new generation of consoles that last what, about 7 years?
Actually, they're forecasting ten+ years for this gen.
Deminishing returns dictates this because
there really isn't that much further to go until the Carmack Singularity is hit.

Nobody will want to by a console that is only better by an even smaller jump than the one from PS 3 to PS 4,
so they're gonna let 'em linger around for a few years longer so buyers will be a little bit hungrier for a change.

Of course, during this decade of consoles standing rock still,
mobile GPUs will eventually catch up to and then surpass this current gen's offerings.

And yes, you're also right about the sheer number (and capability) of AppleTVs attracting console devs.
Except, like you say, "Destiny" & "The Last Of Us".
And "Mario" too, right? Nope. The writing's on the wall for Nintendo.
By the time console/iPad parity is reached, they will already be a major presence in the App Store.
And Android too, right? Nope again. Nintendo will avoid the piracy-saturated Android OS like the plague it is.
Score: 2 Votes (Like | Disagree)
Aegelward Avatar
136 months ago
As much as Apple loved saying "console level gaming", I highly doubt the ATV will reach that standard running on an ARM chip and using a phone with a 3rd party game controller as a controller.

I'd be happy to be proven wrong, but I'm somewhat skeptical.

At this point i think Apple really has 2 options for the TV. Crunch it's price down to compete with the Chromecast or give it a serious app store and processor upgrade to compete with the Kindle Fire TV And Sony Playstation TV while keeping the same price point.

If they take the second approach a storage bump or microSD card slot would be essential too.
Score: 2 Votes (Like | Disagree)
roadbloc Avatar
136 months ago
As much as Apple loved saying "console level gaming", I highly doubt the ATV will reach that standard running on an ARM chip and using a phone with a 3rd party game controller as a controller.

I'd be happy to be proven wrong, but I'm somewhat skeptical.
Score: 2 Votes (Like | Disagree)