Apple's Acquisition of Beats Could Be Delayed Because of Valuation, Roles, and More - MacRumors
Skip to Content

Apple's Acquisition of Beats Could Be Delayed Because of Valuation, Roles, and More

Last week, reports indicated that Apple's acquisition of Beats would not be finalized until this week. With the week ending and no deal having been announced, a new Billboard report offers insight into what could be holding up the deal.

beatsdreBillboard's sources indicate the deal "is complicated", as it would be Apple's largest acquisition. In addition, the news apparently leaked "too early", with Apple nowhere near ready for news to break despite publications like Re/code and The Financial Times reporting that the deal is close to completion.

A video that was uploaded to YouTube of actor/musician Tyrese alongside Beats co-founder Dr. Dre is another possible reason for the delay, with Dre claiming that he was the first billionaire in hip hop after the deal. The video apparently "freaked Apple out" and had the Cupertino company outraged.

Apparently, the Apple family near imploded with outrage when that video went up on Facebook of an ‘excited’ Dr. Dre with R&B singer/former Coca Cola pin-up Tyrese. In the video they share, in language perhaps unsuitable for a family blog, how Dre will be hip-hop’s first billionaire and other nice things about Compton.

Fourth, Apple allegedly isn't sure whether to give Beats co-founders Jimmy Iovine and Dr. Dre roles as permanent consultants or whether to give them full-time executive roles. Apple is also apparently unsure whether the two of them would fit into the company's corporate climate, despite reports that Iovine and Dre are the "big prizes" of the acquisition.

Finally, another rumored sticking point is Apple's valuation of Beats Music, which has around 200,000 subscribers and has been speculated as one of the main reasons behind the acquisition. Apple is apparently planning to keep Beats Music separate entity from iTunes in order to avoid cannibalization of iTunes music sales.

Apple pundit John Gruber of Daring Fireball offered another scenario, discrediting the Billboard report and speculating that Beats may have leaked to the deal, angering Apple and scuttling the acquisition before it could be completed.

Popular Stories

macOS 27 next to MacBook Pro Running macOS 27

Apple Announces 'Full Disk Access' Changes on macOS Due to AI Agents

Friday October 2, 2026 12:59 pm PDT by
In a post on its developer news website today, Apple announced that it will be introducing "additional controls" for the "Full Disk Access" setting on macOS due to new risks posed by AI agents. This announcement comes amid the rise of always-on AI agents like Meta's Muse and OpenAI's Dots, which have prompted privacy concerns. "Some developers are using Full Disk Access in ways that could...
iphone duo colors

Apple Shares Photos Shot on iPhone Duo

Thursday October 1, 2026 1:37 pm PDT by
Apple on Instagram today shared a curated gallery of six photos shot on the iPhone Duo. The photos were shot by American photographers Jake Michaels and Jason Nocito, as part of a project commissioned by Apple. iPhone Duo is equipped with four cameras:A rear 48-megapixel Fusion Main camera A rear 48-megapixel Ultra Wide camera A front 12-megapixel Center Stage camera in the outer display A...
iPhone 18 Pro Max Glacier Camera

Apple Says iPhone 18 Pro Max Users With AT&T Cellular Issue Need to Have Device Replaced

Friday October 2, 2026 8:21 pm PDT by
Apple today confirmed that a "small number" of iPhone 18 Pro Max users on the AT&T network have experienced an issue that causes the device to lose cellular service, thereby preventing phone calls, text messages, and data from working. Thousands of users complained about the issue across the Apple Support Community and other platforms. Apple said it released iOS 27.0.1 earlier this week and...

Top Rated Comments

Dulcimer Avatar
161 months ago
I can only hope that it's delayed indefinitely.
Score: 109 Votes (Like | Disagree)
161 months ago
That is all I have to say :cool:

Score: 97 Votes (Like | Disagree)
Quu Avatar
161 months ago
I didn't think that video Dre made would help the negotiations. It came off very smug and I'm sure Tim Cook didn't like it one bit.
Score: 53 Votes (Like | Disagree)
goobot Avatar
161 months ago
I hope they just don't buy them.
Score: 49 Votes (Like | Disagree)
161 months ago
I've read so many articles giving reasons why they are buying beats. It still doesn't make any sense to me.

Hopefully Apple's official statement/WWDC will give real insight, once the deal is finalized (but hopefully not).
Score: 44 Votes (Like | Disagree)
161 months ago
Read a fair bit about this potential acquisition but that was the first time I'd seen the Dre video.

If the deal wasn't sealed prior to him doing the YouTube video I think he's just shot him self in the foot with an AK.

Until the check is in the bank it's not your money - I thought he'd be a bit more business savvy than that, obviously not.

Apple does need to 'acquire' Jimmy Iovine. He is where it's at when it comes to taking the pragmatic approach to the way the music industry has been and is heading. Not to mention he has the cred in the industry and the smarts to make the negotiations.

I could see Iovine on the executive team as "iTunes Manager" or something along those lines.

Dre, I can't see being part of the Apple executive/corporate environment.

saggsy

Can't take the hood out of a thug.

I hope Apple nixes the deal and then Dre gets his @$$ handed to him by the BEATS board and management.

Apple should just hire Iovine and just forget the rest of BEATS.
Score: 38 Votes (Like | Disagree)
Latest Stories
Top Stories: Apple Smart Home Launch on October 13, iPhone Duo Production Issues, and More
Top Stories: Apple Smart Home Launch on October 13, iPhone Duo Production Issues, and More
1 day ago
Apple Says iPhone 18 Pro Max Users With AT&T Cellular Issue Need to Have Device Replaced
Apple Says iPhone 18 Pro Max Users With AT&T Cellular Issue Need to Have Device Replaced
1 day ago
Apple Announces 'Full Disk Access' Changes on macOS Due to AI Agents
Apple Announces 'Full Disk Access' Changes on macOS Due to AI Agents
2 days ago
AT&T and Apple Just Took Steps Toward Fixing iPhone 18 Pro Max Issue
AT&T and Apple Just Took Steps Toward Fixing iPhone 18 Pro Max Issue
2 days ago
AT&T on iPhone 18 Pro Max Issues: 'We Are Working With Apple'
AT&T on iPhone 18 Pro Max Issues: 'We Are Working With Apple'
2 days ago
Upgrading From an Older Apple Watch? Here's How the New Features Stack Up
Upgrading From an Older Apple Watch? Here's How the New Features Stack Up
2 days ago
Beats 360 Cushion Kits and Apple Accessories See Early Prime Day Price Drops
Beats 360 Cushion Kits and Apple Accessories See Early Prime Day Price Drops
2 days ago
Apple Store in UK Reopening on iPhone Duo Launch Day
Apple Store in UK Reopening on iPhone Duo Launch Day
2 days ago
AT&T Acknowledges iPhone 18 Pro Max Issues: Update 'Immediately'
AT&T Acknowledges iPhone 18 Pro Max Issues: Update 'Immediately'
2 days ago
New 'AirFly Drive' Accessory Turns Wired CarPlay Into Wireless CarPlay
New 'AirFly Drive' Accessory Turns Wired CarPlay Into Wireless CarPlay
3 days ago
Apple Shares Photos Shot on iPhone Duo
Apple Shares Photos Shot on iPhone Duo
3 days ago
Apple Says iPhone Duo Has Replaceable 'Cover Layer'
Apple Says iPhone Duo Has Replaceable 'Cover Layer'
3 days ago
Apple's Smart Home Camera Will Apparently Have 'No Video Recording'
Apple's Smart Home Camera Will Apparently Have 'No Video Recording'
3 days ago
Apple TV Just Updated Its Selection of 'Bonus' Movies
Apple TV Just Updated Its Selection of 'Bonus' Movies
3 days ago
iPhone 18 Pro Colors Buyer's Guide: Which Should You Choose?
iPhone 18 Pro Colors Buyer's Guide: Which Should You Choose?
3 days ago
Early Prime Big Deal Days: Best Discounts on Accessories, TVs, and More at Amazon
Early Prime Big Deal Days: Best Discounts on Accessories, TVs, and More at Amazon
3 days ago
MacBook Pro With OLED Touch Screen Rumored to Launch in October or November
MacBook Pro With OLED Touch Screen Rumored to Launch in October or November
3 days ago
Apple's All-New Home Hub Rumored to Launch in These Four Colors
Apple's All-New Home Hub Rumored to Launch in These Four Colors
3 days ago
iPhone 18 Pro Aperture Control Goes Fully Manual in Halide 3.2
iPhone 18 Pro Aperture Control Goes Fully Manual in Halide 3.2
3 days ago
Apple Stores Receive 'Do Not Open' Boxes Ahead of Smart Home Products Launch
Apple Stores Receive 'Do Not Open' Boxes Ahead of Smart Home Products Launch
3 days ago
iPhone 18 Pro Sales Jump in China Ahead of iPhone Duo Launch
iPhone 18 Pro Sales Jump in China Ahead of iPhone Duo Launch
3 days ago
Apple TV Still Down for Some Users Following Apple Services Outage
Apple TV Still Down for Some Users Following Apple Services Outage
3 days ago
Microsoft 365 Work Accounts May Stop Syncing in Apple Mail
Microsoft 365 Work Accounts May Stop Syncing in Apple Mail
2 days ago
Apple's Smart Home Hub: Everything We Know So Far
Apple's Smart Home Hub: Everything We Know So Far
4 days ago
Apple's Home Hub Borrows From the iPhone Duo's StandBy Mode
Apple's Home Hub Borrows From the iPhone Duo's StandBy Mode
4 days ago
Apple Invites App Updated With Three New Features
Apple Invites App Updated With Three New Features
4 days ago
Apple Event on October 13?
Apple Event on October 13?
4 days ago
Apple Watch SE 3 vs. Series 12 Buyer's Guide: Which Should You Buy?
Apple Watch SE 3 vs. Series 12 Buyer's Guide: Which Should You Buy?
4 days ago
iPad Mini 8 to Offer These 10 New Features
iPad Mini 8 to Offer These 10 New Features
4 days ago
DoorDash Unveils AI Food Ordering Through Apple's Messages App
DoorDash Unveils AI Food Ordering Through Apple's Messages App
4 days ago