EFF Report Highlights Apple's Efforts to Protect Consumer Data, Increase Transparency - MacRumors
Skip to Content

EFF Report Highlights Apple's Efforts to Protect Consumer Data, Increase Transparency

The Electronic Frontier Foundation (EFF), a non-profit digital rights group, today released its annual "Who Has Your Back" report, ranking companies on their efforts to protect user privacy and resist government data demands.

Apple was awarded a full six stars in all of the categories the EFF measures, including requiring a warrant for content; telling users about government data requests; publishing transparency reports; publishing law enforcement guidelines; and fighting for users' privacy rights in courts and in Congress.

appleeffgoldstars
The EFF notes in its report that Apple has made a "remarkable" improvement over the course of the last year when it comes to user privacy policies, as it only earned a single star in past years. The report, which is based on publicly available information, does not include secret surveillance orders.

Apple earned credit in all 6 categories in this year's Who Has Your Back report. Apple's rating is particularly striking because it had lagged behind industry competitors in prior years, earning just one star in 2011, 2012, and 2013. Apple shows remarkable improvement in its commitments to transparency and privacy.

After the public revelation of PRISM, a top secret intelligence gathering program run by the U.S. National Security Agency, Apple made several moves towards increasing transparency about data requests to assure users it was not participating in the program.

The company issued a "Commitment to Customer Privacy" statement and began disclosing information on government data requests and its own policies, which include asking for warrants for information. It also released a "Report on Government Information Requests" back in November, and has pledged to implement a policy to notify users of information requests from law enforcement.

In addition to its new transparency policies, Apple also joined the Government Surveillance Coalition to urge the U.S. government to agree to greater transparency over demands for user data and Apple CEO Tim Cook met with Barack Obama and other tech executives to discuss government surveillance in August of 2013. In March, Apple hired Sabrina Ross to oversee the protection of consumer data and in May, the company released guidelines for law enforcement requests, specifying what information the company can and cannot retrieve from devices after receiving a search warrant.

In an interview with ABC, Cook publicly discussed the NSA's surveillance operations and once again assured users that the Government does not have access to Apple's servers. "They would have to cart us out in a box for that. And that just will not happen," he said. "I've been pushing very, very hard to open the books and be totally transparent."

Along with Apple, Dropbox, Facebook, Google, Microsoft, Twitter, and Yahoo also received a full six star rating from the Electronic Frontier Foundation.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Popular Stories

imac video apple feature

Apple Released Yet Another New Product Today

Friday March 20, 2026 2:39 pm PDT by
Apple has unveiled a whopping nine new products so far this March, including an iPhone 17e, iPad Air models with the M4 chip, MacBook Air models with the M5 chip, MacBook Pro models with M5 Pro and M5 Max chips, the all-new MacBook Neo, an updated Studio Display, a higher-end Studio Display XDR, AirPods Max 2, and now the Nike Powerbeats Pro 2. iPhone 17e features the same overall design as...
iPhone 18 Pro Deep Red Feature

iPhone 18 Pro Launching Later This Year With These 12 New Features

Wednesday March 18, 2026 7:39 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another six months or so, there are already plenty of rumors about the devices. It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component...
ios 26 4 pastel

iOS 26.4: Top 10 New Features Coming to Your iPhone

Friday March 20, 2026 2:44 pm PDT by
iOS 26.4 isn't the major update with new Siri features that we hoped for, but there are some useful quality of life improvements, and a little bit of fun with an AI playlist generator and new emoji characters. Playlist Playground - Apple Music has a Playlist Playground option that lets you generate playlists from text-based descriptions. You can include moods, feelings, activities, or...

Top Rated Comments

taptic Avatar
155 months ago
yeah right...lets be serious now. Apple collects just as much data as Google, Facebook, Twitter, LinkedIn, etc.

Our privacy is a lost cause.

Ha! Apple may collect data, but no one beats Google on that one!
Score: 17 Votes (Like | Disagree)
springsup Avatar
155 months ago
yeah right...lets be serious now. Apple collects just as much data as Google, Facebook, Twitter, LinkedIn, etc.

Not even close. For one thing, Google AdWords is spread over a ridiculous number of websites, and every one of them is a tool to report back to Google which websites you visit.

Apple doesn't collect anything like that kind of pervasive, intrusive information.
Score: 14 Votes (Like | Disagree)
simon48 Avatar
155 months ago
yeah right...lets be serious now. Apple collects just as much data as Google, Facebook, Twitter, LinkedIn, etc.

Our privacy is a lost cause.

Most of the companies that make the majority of their money on ads are going to collect more data than Apple.
Score: 7 Votes (Like | Disagree)
the8thark Avatar
155 months ago
Google got 6 stars as well? That's just a farce. We know what google does with our personal data. Hard to take this kind of survey seriously after this.
Score: 5 Votes (Like | Disagree)
155 months ago
yeah right...lets be serious now. Apple collects just as much data as Google, Facebook, Twitter, LinkedIn, etc.

Our privacy is a lost cause.
Score: 5 Votes (Like | Disagree)
155 months ago

Basically, Apple and Google and the rest of them are buddies with the NSA and this corrupt government we have and yes they know everything you do and everything you say.

This is definitive proof.

http://en.wikipedia.org/wiki/File:PRISM_Collection_Details.jpg

I'm not sure that a post on wikipedia is definitive proof of anything. That document does not look all that official looking.
Score: 4 Votes (Like | Disagree)