Apple is apparently gearing up to open a sixth retail location in Manhattan by late 2015, according to a new report from ifoAppleStore

apple_store_manhattan_new_picture

The current interior of the building as occupied by VBH (via ifoAppleStore)

Likely to be located at 940 Madison Avenue, the future store will occupy a former banking complex built in 1921 that currently houses luxury retailer VBH. The building itself offers a large amount of space, featuring a 4,000 square-foot ground level and 1,000 square-foot mezzanine.

apple_store_manhattan_historical_picture

An outside view of the building in 1922 (via Museum of the City of New York)

Apple has notably constructed a number of stores in historic locations, including a flagship store in Brisbane, Australia that is located in the famous MacArthur Chambers building and a store in a century-old theater complex located within Berlin's Kurfürstendamm avenue. The company's Grand Central, Opéra, and Buchanan Street retail stores have also been noteworthy for their significant locales.

Top Rated Comments

DTphonehome Avatar
150 months ago
Brooklyn would make a lot of sense too.
Score: 2 Votes (Like | Disagree)
osofast240sx Avatar
150 months ago
Looks like a great spot.

6 stores in Manhattan though? They must generate enough business at all 5 to garner another.
Any Apple store in Manhattan is always mobbed your best bet is the 24 hour one on fifth Avenue at like 2am
Score: 2 Votes (Like | Disagree)
Jsameds Avatar
150 months ago
Apple sure do know how to pick 'em.
Score: 2 Votes (Like | Disagree)
Hammie Avatar
150 months ago
Whoosh

I am guessing you missed that it was joke on my part as denote by the :D? Or maybe you just didnt find it funny. Let me try again with a knock knock joke --

Knock Knock
Whos there
Apple
Apple Who
Knock Knock
Whos there
Apple
Apple Who
Knock Knock
Whos there
Apple
Apple Who
Knock Knock
Whos there
Orange
Orange Who
Orange you glad I didnt say Apple?
:D

Uh, yes. That was implicit in the post to which you responded.

Actually, it was not implicit.

The :D can be interpreted as extreme happiness and/or excitement about a subject or topic.

I think a more appropriate emoticon to use would be the :p or :rolleyes: , especially if I was joking or being sarcastic.
Score: 1 Votes (Like | Disagree)
street.cory Avatar
150 months ago
The first picture is not the new store's interior concept. It is what the current tenant's interior looks like. It will become the traditional Apple Store layout.

Whoosh
Score: 1 Votes (Like | Disagree)
Good User Name Avatar
150 months ago
6 for Manhattan now, and still 0 for Brooklyn?
Score: 1 Votes (Like | Disagree)

Popular Stories

iOS 26 Battery Glass Feature

iOS 26.1 Beta Liquid Glass Battery Drain Test: Tinted vs Clear Mode

Friday October 24, 2025 2:30 pm PDT by
In the fourth iOS 26.1 beta, Apple added a "Tinted" option that reduces the translucency of Liquid Glass for those who prefer a more opaque look. I saw some comments wondering whether the setting might preserve battery life, so I thought I'd do some testing. Test Settings I did four separate tests using the iPhone 17 Pro Max, and I kept the parameters as similar as possible. Here are the...
iOS 26 Maps Glass

Apple Reportedly Moving Ahead With Ads in Maps App

Sunday October 26, 2025 6:22 am PDT by
Apple Maps could feature integrated ads as soon as next year, Bloomberg's Mark Gurman reports. In his latest "Power On" newsletter, Gurman said that Apple's plan to bring more ads to iOS is moving "gaining traction," with the Maps app being next in line. The project will apparently give restaurants and other businesses the option to pay to have their details featured more prominently in...
iOS 26

iOS 26.1 Coming Soon: New Features for Your iPhone and Release Date

Monday October 27, 2025 7:55 am PDT by
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more. Below, we outline key details about iOS 26.1. Release Date Given that Apple has yet to seed an iOS 26.1 Release Candidate, which is typically the final beta version, the...
iOS 26

iOS 26.1 Coming Soon With These 8 New Features for Your iPhone

Wednesday October 22, 2025 6:15 am PDT by
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more. iOS 26.1 is currently in beta testing. The update will likely be released in the first half of November, and it is compatible with the iPhone 11 series and newer, but some...
iPhone 17 Colors

iPhone 18 Rumored to Feature 50% More RAM

Saturday October 25, 2025 2:57 am PDT by
Apple's upcoming iPhone 18 could feature 50% more memory than its predecessor, according to Korea's The Bell. With its latest iPhone lineup, the iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max feature 12GB of memory. This is a significant increase of 4GB more their predecessors, largely driven by the demands of on-device artificial intelligence processing. The iPhone 17 is the only new...
maxresdefault

Apple TV 4K Could Still Launch Before 2025 Ends: All the Rumored Features

Monday October 27, 2025 12:51 pm PDT by
Apple is designing an updated version of the Apple TV 4K, and rumors suggest that it could come out sometime in the next couple of months. We're not expecting a major overhaul with design changes, but even a simple chip upgrade will bring major improvements to Apple's set-top box. Subscribe to the MacRumors YouTube channel for more videos. We've rounded up all the latest Apple TV rumors. ...
M6 MacBook Pro Feature 1

M6 MacBook Pro: Release Date, Pricing, and What to Expect

Monday October 27, 2025 9:15 am PDT by
Apple this month refreshed the 14-inch MacBook Pro base model with its new M5 chip, and higher-end 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips are expected to follow in early 2026. However, these machines will represent the final update to the current design, with Apple reportedly developing a completely new version of the MacBook Pro packed with next-generation hardware...
swift for android

Developers Can Now Make Android Apps With Apple's Swift

Sunday October 26, 2025 4:23 am PDT by
The first preview release of the Swift SDK for Android was published this week, allowing developers to build Android apps in Swift with official tooling and making it easier to share code across iOS and Android. The SDK enables Android apps to be built in Swift using officially supported tooling rather than community workarounds. In June, it was announced that Apple's Swift programming...
Emergency SOS via Satellite iPhone YT

iPhone 18 Pro Rumored to Support Full 5G Satellite Internet

Friday October 24, 2025 7:18 am PDT by
At least some new iPhone models launching next year may support full 5G satellite internet, according to a report this week from The Information. "Apple plans to add support in upcoming iPhones as early as next year for 5G networks that aren't tethered to Earth's surface, which includes satellites," the report said. "That would give the iPhone full internet access over satellite," it added. ...