Apple Takes Jab at Samsung in Full Page Earth Day Newspaper Ad

Apple is honoring Earth Day in a new ad found on newspapers across the UK that appears to also include a jab at rival Samsung, reports CNET.

The ad, which comes with a headline stating "There are some ideas we want everyone to copy," includes two paragraphs that allude to the company's ongoing patent trial with Samsung. Apple notes that there is "one area" where the company "encourages others" to imitate, calling for initiatives that are similar to its recent environmental efforts.

apple_earth_day_ad

There's one area where we actually encourage others to imitate us. Because when everyone makes the environment a priority, we all benefit. We'd be more than happy to see every data centre fuelled by 100% renewable energy sources. And we eagerly await the day when every product is made without the harmful toxins we have removed from ours.

Of course we know we can continue to do better. We've set some pretty ambitious goals for reducing our impact on climate change, making our products with greener materials and conserving our planet's limited resources. So the next time we come across a great idea that can help leave the world better than we found it, we look forward to sharing it.

Apple and Samsung are currently in their second legal battle over accusations of patent infringement, with the former requesting $2 billion in damages from the latter. In its defense, Samsung stated that it only owes Apple $40 million, as the trial is expected to conclude and head into jury deliberations sometime this week.

The ad is one part of Apple's "Better" environmental campaign launched yesterday ahead of today's Earth Day event, which included a video about the ecological efforts of its Apple Campus 2 project and the expansion of its recycling program to include all products at its stores. Apple will be updating its store logos with green leaf accents and encouraging its employees to wear commemorative green shirts, as an event at its headquarters in Cupertino, California is also planned.

Update: The newspaper ad is also appearing in Australia, and presumably other countries as well.

Tag: CNET

Popular Stories

iOS 26 Feature

iOS 26.1 to iOS 26.4 Will Add These New Features to Your iPhone

Wednesday October 1, 2025 1:26 pm PDT by
iOS 26 was released last month, but the software train never stops, and iOS 26.1 beta testing is already underway. So far, iOS 26.1 makes both Apple Intelligence and Live Translation on compatible AirPods available in additional languages, and it includes some other minor changes across Apple Music, Calendar, Photos, and Safari. More features and changes will follow in future versions,...
iPhone 17 vs Air and Pros Feature

New iPhones See 'Stronger Than Expected' Demand With One Exception

Thursday October 2, 2025 7:26 am PDT by
Nearly two weeks after the iPhone 17 series launched, analysts at investment banking firm Morgan Stanley said demand for the devices has been "modestly stronger than we originally expected," based on a combination of extended shipping estimates on Apple's online store and information it gathered from Apple's supply chain. There has been strong early demand for the iPhone 17, iPhone 17 Pro,...
space black mbp

Here's Every New Apple Product That Leaked Yesterday

Wednesday October 1, 2025 8:27 am PDT by
A handful of upcoming Apple products leaked yesterday, through a combination of YouTube videos out of Russia and U.S. Federal Communications Commission (FCC) documents that were released, despite Apple's confidentiality requests. The leaked products include an iPad Pro with an M5 chip, as well as updated MacBook Pro and Apple Vision Pro models. All of these devices had already been rumored...
Apple 2025 Thumb 1

Apple's 2025 Product Roadmap: What's Still Coming

Wednesday October 1, 2025 3:56 pm PDT by
Apple's two big yearly events, WWDC and the iPhone launch, are done and over with, but there are still some new products that we're expecting to see before the end of the year. Apple TV The Apple TV hasn't been updated since 2022, so it's due for a refresh. It doesn't look like Apple is going to change the design of its set-top box, but we can expect a faster chip Apple code suggests...
macbook air prime day 2025

M5 MacBook Air: Release Date, Features, and Performance Predictions

Friday October 3, 2025 3:39 am PDT by
The MacBook Air is Apple's most popular laptop – a thin, fanless machine that wields quiet power thanks to the efficiency of Apple silicon. While the M4 model isn't exactly old, attention is already turning to its successor. Apple doesn't telegraph new product launches ahead of time, but we can draw a surprisingly clear picture of what to expect by looking at Apple's silicon roadmap,...
Tim Cook Rainbow

Apple Event in October? Here's What to Expect

Monday September 29, 2025 9:31 am PDT by
Apple's annual iPhone event is in the rearview mirror, but rumors suggest the company plans to release a handful of additional products before the year ends. Will there be another Apple event this October? We discuss the possibility below. Apple in October Apple's most recent October events were in 2021 and 2023. In 2022 and 2024, Apple did not host an October event. Instead, it...
apple wallet drivers license feature iPhone 15 pro teal 1

Apple's iPhone Driver's License Feature Now Available in 11 U.S. States

Tuesday September 30, 2025 6:40 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Apple recently revealed that the feature would soon be available in North Dakota, and starting today, the feature has officially gone...
iPhone 17e Feature 1

iPhone 17e: All the Rumors So Far

Thursday October 2, 2025 4:55 am PDT by
Earlier this year, Apple released the $599 iPhone 16e – a budget-friendly late addition to its iPhone 16 series and a replacement for its long-running entry-level iPhone SE line. Given the iPhone 17 lineup has now launched, can we expect an iPhone 17e anytime soon? If you're holding out for a more affordable device with the 17 moniker attached, here's everything we know so far about the...
iOS 26 Everything New Feature

26 Hidden iOS 26 Tricks to Change How You Use Your iPhone

Wednesday October 1, 2025 9:16 am PDT by
Apple released iOS 26 in mid-September, bringing a range of new features and changes to iPhones across the globe. But not all of the included improvements have been showcased with Apple's typical fanfare, and many are likely to have been overlooked. Below, we've highlighted 26 lesser known additions and enhancements that could potentially change how you use your iPhone on a daily basis. Got...

Top Rated Comments

Apple Knowledge Navigator Avatar
150 months ago
Tomorrow morning: Samsung Announces 'Galaxy Campus 3'.
Score: 57 Votes (Like | Disagree)
Icaras Avatar
150 months ago
When Apple finally does decide to take a jab at the competition, it's just done with so much more class than Samsung.

Go :apple:
Score: 40 Votes (Like | Disagree)
BSDanalyst Avatar
150 months ago
Genius ad.
Apple = classy
Samsung = tacky
Score: 31 Votes (Like | Disagree)
Tankmaze Avatar
150 months ago
nice, subtle and elegant. love it.
Score: 25 Votes (Like | Disagree)
Kariya Avatar
150 months ago
Well played
Score: 24 Votes (Like | Disagree)
keterboy Avatar
150 months ago
Looks like Phil Schiller's harsh words to the Ad Agencies paid off after all.
Score: 17 Votes (Like | Disagree)