Google Preparing 'Android TV' Set-Top Box with Native Apps, Simple Interface, Voice Search

Google is gearing up to release a new Android TV set-top media box that utilizes a simple card interface with native apps and games, voice search, and a proactive recommendation system, according to new documents obtained by The Verge.

The documents note that while Android powers the box's experience, the interface offers a series of "cards" representing different channel options, including movies, shows, apps, and games. Users will be able to scroll through the interface with a four-way directional pad that contains Enter, Home, and Back buttons, with the set-top box reportedly featuring optional game controllers.

android_tv_1

"Access to content should be simple and magical," reads one Google document, which adds that it should never take more than three clicks or gestures to go from the homescreen to enjoying a new piece of content. Even search appears to be secondary to intuitively understanding what you want and delivering it as soon as possible, though search will be still be one of Android TV's primary tools. In addition to universal search, pressing the Search button on the controller will let you search from within individual apps as well.

Moreover, Android TV is said to contain support for voice input, notifications, and search, with the set-top box also being able to recommend content based on a user's interests and resume content viewed elsewhere the moment Android TV is turned on. Google is reportedly asking select developers to create games and apps for its new set-top box with optimized interfaces for the TV, as apps for Vevo, Netflix, Hulu, Pandora are expected to ship with the device. The company will also work in its own apps including Play Movies, YouTube, and Hangouts.

android_tv_2

"Android TV is Android, optimized for the living room consumption experience on a TV screen," writes the company, but the focus is on simplicity for now. Google is stripping away unneeded features like telephony, cameras, touchscreen support and near-field communication to keep developers focused, and handing them ready-made interfaces where they can hopefully just plug in shows, games, photos, music, and films.

Google is also expected to keep its popular Chromecast HDMI streaming accessory with the release of Google TV, with The Verge noting that developers will be required to build two different interfaces for the two different devices.

It is not known specifically when the device will launch, but it is clear that Google's Android TV will enter a growing market of set-top boxes -- just this past week, Amazon launched its own Fire TV media streaming box with voice search, game support, and more, to compete with other devices like the Apple TV and Roku.

The move comes as Apple is said to be preparing a new version of the Apple TV that will include game support and might possibly integrate with Comcast's network to enable a streaming TV service for users. Apple is expected to unveil its new Apple TV sometime in the near future, with some rumors suggesting a launch as early as April.

Popular Stories

Apple iPhone 16e Feature

Apple Announces iPhone 16e With A18 Chip and Apple Intelligence, Pricing Starts at $599

Wednesday February 19, 2025 8:02 am PST by
Apple today introduced the iPhone 16e, its newest entry-level smartphone. The device succeeds the third-generation iPhone SE, which has now been discontinued. The iPhone 16e features a larger 6.1-inch OLED display, up from a 4.7-inch LCD on the iPhone SE. The display has a notch for Face ID, and this means that Apple no longer sells any iPhones with a Touch ID fingerprint button, marking the ...
iphone 17 pro asherdipps

iPhone 17 Pro Models Rumored to Feature Aluminum Frame Instead of Titanium Frame

Tuesday February 18, 2025 12:02 pm PST by
Over the years, Apple has switched from an aluminum frame to a stainless steel frame to a titanium frame for its highest-end iPhones. And now, it has been rumored that Apple will go back to using aluminum for three out of four iPhone 17 models. In an investor note with research firm GF Securities, obtained by MacRumors this week, Apple supply chain analyst Jeff Pu said the iPhone 17, iPhone...
apple launch feb 2025 alt

Here Are the New Apple Products We're Still Expecting This Spring

Thursday February 20, 2025 5:06 am PST by
Now that Apple has announced its new more affordable iPhone 16e, our thoughts turn to what else we are expecting from the company this spring. There are three product categories that we are definitely expecting to get upgraded before spring has ended. Keep reading to learn what they are. If we're lucky, Apple might make a surprise announcement about a completely new product category. M4...
Generic iOS 18

Here's When Apple Will Release iOS 18.4

Wednesday February 19, 2025 11:38 am PST by
Following the launch of the iPhone 16e, Apple updated its iOS 18, iPadOS 18, and macOS Sequoia pages to give a narrower timeline on when the next updates are set to launch. All three pages now state that new Apple Intelligence features and languages will launch in early April, an update from the more broader April timeframe that Apple provided before. The next major point updates will be iOS ...
prioritize notifications ios 18 4

Everything New in iOS 18.4 Beta 1

Friday February 21, 2025 1:08 pm PST by
Apple finally released the first beta of iOS 18.4 to developers for testing purposes, and while the beta is lacking some of the Apple Intelligence features we were hoping for, there are some notable new additions. Subscribe to the MacRumors YouTube channel for more videos. Priority Notifications - Apple Intelligence There is a new Priority Notifications feature that can show you your most...
apple launch feb 2025

Tim Cook Teases an 'Apple Launch' Next Wednesday

Thursday February 13, 2025 8:07 am PST by
In a social media post today, Apple CEO Tim Cook teased an upcoming "launch" of some kind scheduled for Wednesday, February 19. "Get ready to meet the newest member of the family," he said, with an #AppleLaunch hashtag. The post includes a short video with an animated Apple logo inside a circle. Cook did not provide an exact time for the launch, or share any other specific details, so...
iPhone 16e Feature

Apple Denies Speculation Surrounding iPhone 16e's Lack of MagSafe

Friday February 21, 2025 8:01 am PST by
Apple has confirmed that its custom-designed C1 modem in the iPhone 16e has nothing to do with the device's lack of MagSafe support, according to Macworld. Following the launch of the iPhone 16e, there was some speculation online about how MagSafe magnets might have interfered with the C1 modem's cellular connectivity performance, and this was considered to be a potential reason for the...
apple c1

Apple Unveils 'C1' as First Custom Cellular Modem

Wednesday February 19, 2025 8:08 am PST by
Apple today announced its first custom cellular modem with the name "C1," debuting in the all-new iPhone 16e. The new modem contributes to the iPhone 16e's power efficiency, giving it the longest battery life of any iPhone with a 6.1-inch display, such as the iPhone 15 and iPhone 16. Expanding the benefits of Apple silicon, C1 is the first modem designed by Apple and the most...

Top Rated Comments

thekeyring Avatar
142 months ago
Oh ******* off Google.
Score: 33 Votes (Like | Disagree)
GeekLawyer Avatar
142 months ago
“Access to content should be simple and magical..."
Magical, you say? Where have we heard that before?
Score: 31 Votes (Like | Disagree)
AustinIllini Avatar
142 months ago
Meanwhile, Apple's 5 inch iPhone will be "revolutionary"
Score: 20 Votes (Like | Disagree)
roland.g Avatar
142 months ago
Google and Simple Interface don't go in the same sentence together.
Score: 19 Votes (Like | Disagree)
Cyborg21 Avatar
142 months ago
1) Heyy, Macrumors! It is MACrumors, it's kind of sad to see Google products, companies bought by Apple in front page while Apple Rumors are at secondary blogs.
2) Google is now Neo Samsung, I mean they are not just copying Apple they copy Microsoft too. Android Wear is just what iWatch rumors says, Android TV is a copy of both Xbox One UI and Apple TV UI, Chrome OS is copy of both Windows 7, Windows 8 and OS X.
3) People still use Google products after those privacy problems?
Score: 18 Votes (Like | Disagree)
BornAgainMac Avatar
142 months ago
At first glance, it looked like Google is copying Microsoft Windows 8.
Score: 13 Votes (Like | Disagree)