Apple Makes it Easier to Create and Buy iAds, Introduces Short Video Ads
Apple is making it easier for anyone to create an ad campaign using its iAd Workbench mobile advertising tool. As noted by Ad Age, the company is now allowing any person with an Apple ID to open an iAd Workbench account and create an ad campaign, a feature previously restricted to registered developers. The changes will make it simpler for advertisers, small and large, to create ads for the platform.
At the onset of its mobile-ad business, Apple extended olive branches to a select group of brands, promising premier reach. But advertisers pushed back against its pricey offerings. Now, it appears Apple has concluded money in mobile ads comes from a wide net; in short, it'll look more like Google.
Apple is also introducing new features to Workbench, its web-based platform used for tracking and launching campaigns. Users can now include short videos in an ad, which will be displayed full screen on the iPad and the iPhone, as first described earlier this year. Previously, iPhone ads were limited to less obtrusive banners that needed to be tapped before a video would play. Video iAds are also able to send viewers to websites or promoted iTunes content, rather than just mobile apps.
At the current point in time, the iAd Workbench expansion is limited to mobile ads and does not extend to iTunes Radio. Ad buyers are able to pay based on cost-per-click or cost-per-thousand impressions.
The company is likely hoping to attract new advertisers to the iAd platform with the introduction of videos and the simplification of account creation. Since its 2010 debut, iAd has been largely unsuccessful gaining advertising partners, but Apple has been aiming to revive iAd since the introduction of iTunes Radio.
Several major advertising partners, including McDonald's, Nissan, Pepsi, and Procter & Gamble signed up for iAd when iTunes Radio debuted and Apple has managed to increase iAd revenue to $260 million in 2013 from $38 million in 2011.
Popular Stories
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps.
The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future.
To set up the...
Apple hasn't updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were rumors suggesting Apple would release the new Apple TV before the end of 2025, but it looks like that's not going to happen now.
Subscribe to the MacRumors YouTube channel for more videos.
Bloomberg's Mark Gurman said several times across 2024 and 2025 that Apple would...
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another nine months, there are already plenty of rumors about the devices.
Below, we have recapped 12 features rumored for the iPhone 18 Pro models.
The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras
Under-screen Face ID
Front camera in...
Earlier this month, Apple released iOS 26.2, following more than a month of beta testing. It is a big update, with many new features and changes for iPhones.
iOS 26.2 adds a Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. Below, we have highlighted a total of eight new features.
Liquid Glass Slider on Lock Screen
A new slider in the Lock...
The European Commission today praised the interoperability changes that Apple is introducing in iOS 26.3, once again crediting the Digital Markets Act (DMA) with bringing "new opportunities" to European users and developers.
The Digital Markets Act requires Apple to provide third-party accessories with the same capabilities and access to device features that Apple's own products get. In iOS...
Apple's first foldable iPhone, rumored for release next year, may turn out to be smaller than most people imagine, if a recent report is anything to go by. According to The Information, the outer display on the book-style device will measure just 5.3 inches – that's smaller than the 5.4-inch screen on the iPhone mini, a line Apple discontinued in 2022 due to poor sales. The report has led ...
Apple is significantly increasing its reliance on Samsung for iPhone memory as component prices surge, according to The Korea Economic Daily.
Apple is said to be expanding the share of iPhone memory it sources from Samsung due to rapidly rising memory prices. The shift is expected to result in Samsung supplying roughly 60% to 70% of the low-power DRAM used in the iPhone 17, compared with a...
Next year's iPhone 18 Pro and iPhone 18 Pro Max will be equipped with under-screen Face ID, and the front camera will be moved to the top-left corner of the screen, according to a new report from The Information's Wayne Ma and Qianer Liu.
As a result of these changes, the report said the iPhone 18 Pro models will not have a pill-shaped Dynamic Island cutout at the top of the screen....
Samsung is working on a new foldable smartphone that's wider and shorter than the models that it's released before, according to Korean news site ETNews. The "Wide Fold" will compete with Apple's iPhone Fold that's set to launch in September 2026.
Samsung's existing Galaxy Z Fold7 display is 6.5 inches when closed, and 8 inches when open, with a 21:9 aspect ratio when folded and a 20:18...
