Amazon's Apple TV Competitor to Launch in April as Chromecast-Like Dongle - MacRumors
Skip to Content

Amazon's Apple TV Competitor to Launch in April as Chromecast-Like Dongle

by

chromecast-stickDespite an earlier report suggesting a March launch, a new report from the Wall Street Journal now claims Amazon will start selling its video-streaming device in April through its own website and retailers like Best Buy.

The device will run a version of Android akin to the company's Kindle Fire readers and will support common media streaming services like Netflix.

The Amazon device will carry a variety of apps available on Roku Inc. and Apple set-top boxes and run on a version of Google's Android software, like Amazon's tablet computers, these people said. Roku's most popular apps include video services Netflix and Hulu Plus and music service Pandora, as well as Amazon's own video-streaming service.

An earlier report from TechCrunch claims the Amazon device will have a stick form factor similar to Google's Chromecast and will plug into the HDMI port of any HDTV. These same sources believe the device will support online gaming, streaming top-tier titles to the device at 30 frames per second from Amazon's servers in a manner similar to remote gaming service OnLive.

Pricing for the Amazon device is not yet known, but it is expected to be consistent with competing devices which are priced under $100. Google's Chromecast is the cheapest option at $35, while Roku's new Streaming Stick is priced at $49. Sources claim Amazon Prime customers will receive extra incentives for purchasing the device.

Top Rated Comments

162 months ago
Amazon- a company that tries everything and is good at very few things.

In other words, Amazon, just sell what people give you to sell and stop trying to make your own junk.

What have they made that hasn't been good or successful? The only true flop they've had would be the original Kindle DX.
Score: 8 Votes (Like | Disagree)
rdlink Avatar
161 months ago
Actually when my AppleTV is acting up, I switch to the Chromecast for Netflix. It just works.

It's amazing how often AirPlay or Apple TV just fail to work, yet switching to Chromecast I get no issues.

What am I doing wrong? My ATV just always seems to work. I Airplay movies from every device in my house. I stream music from iTunes Radio from ATV, my iOS devices, my Macs using the Remote App. I watch movies and TV shows. I Netflix all the livelong day. Did I somehow get the only Apple TV that was built correctly? :rolleyes:
Score: 4 Votes (Like | Disagree)
taptic Avatar
162 months ago
How so? Have you tried reading a book on a display? Your eyeballs want to bleed after quarter of an hour. The e-ink models are designed to be much easier on the eye like a normal book would be.

Did you even read my comment?

I was saying the e-ink ones are OK, it's the kindle fire and stuff that I can't stand.
Score: 4 Votes (Like | Disagree)
162 months ago
Actually when my AppleTV is acting up, I switch to the Chromecast for Netflix. It just works.
Score: 4 Votes (Like | Disagree)
roadbloc Avatar
162 months ago
In my opinion all kindles suck. bad. except the e-ink display ones.
How so? Have you tried reading a book on a display? Your eyeballs want to bleed after quarter of an hour. The e-ink models are designed to be much easier on the eye like a normal book would be.
Score: 3 Votes (Like | Disagree)
162 months ago
I hope they do better than Google in allowing the dongle to get the power through the HDMI port versus having a power cord connected to it -- that is ugly and kind of defeats the point of a dongle IMO.
Score: 3 Votes (Like | Disagree)

Popular Stories

Apple Event Logo

Apple Working on All-New Operating System

Wednesday July 29, 2026 11:39 am PDT by
Apple is developing an all-new operating system that is essentially a mix of tvOS, watchOS, and iOS, according to Bloomberg's Mark Gurman. In a report this week, he said the operating system will feature a grid of icons, widgets, and apps, along with customizable clock faces. The new software platform is intended for Apple's long-rumored smart home hub. With built-in facial recognition,...
imac video apple feature

Apple Made Its Second-Biggest Acquisition Ever This Year

Wednesday July 29, 2026 12:03 pm PDT by
Apple this year acquired Israeli startup Q.ai for close to $2 billion, according to the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014. This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019. Q.ai...
Dynamic Island iPhone 18 Pro Feature

iPhone 18 Pro: Twelve Changes Coming to Apple's Next Flagship

Thursday July 30, 2026 3:43 am PDT by
We're less than two months out from the launch of Apple's premium next-generation smartphone lineup, and while we're not expecting a dramatic change in terms of functionality, there are still several enhancements rumored to be coming to the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth noting is that Apple is reportedly planning a major change to its iPhone release cycle this year,...