Following yesterday's addition of Soundgarden to its SXSW concert lineup, Apple has now announced that Kendrick Lamar will also perform during the iTunes Festival [iTunes Store Link], headlining on March 12. Joining Kendrick Lamar will be ScHoolboy Q and Isaiah Rashad.
With the addition of Soundgarden and Kendrick Lamar, Apple's SXSW iTunes Festival lineup is complete with the following acts scheduled (times listed in CST):
March 11
10:00 p.m. - Coldplay
8:30 p.m. - Imagine Dragons
7:30 p.m. - London Grammar
March 12
10:00 p.m. - Kendrick Lamar
8:45 p.m. - ScHoolboy Q
8:00 p.m. - Isaiah Rashad
March 13
10:00 p.m. - Soundgarden
8:45 p.m. - Band of Skulls
8:00 p.m. - Capital Cities
March 14
10:00 p.m. - Pitbull
8:45 p.m. - ZEDD
8:00 p.m. - G.R.L
March 15
10:00 p.m. - Keith Urban
8:45 p.m. - Willie Nelson
8:00 p.m. - Mickey Guyton
Apple first announced the SXSW concert series last week, as an expansion of its long-running iTunes Festival in the UK. The festival will offer five nights of music, beginning on March 11 at Austin City Limits Live at the Moody Theater in Austin, Texas.
While the SXSW concerts are presented for free, tickets are given to attendees on a lottery basis. Live and on-demand streams of the shows will be available through the iTunes Store on iOS devices and computers, the iTunes Festival app on iOS devices, and the Apple TV.
Top Rated Comments
Will he be performing again with Imagine Dragons like they did at the Grammys?
Nope.
Personally, I'd tune in for Soundgarden and Soundgarden only... I'm not familiar with most of the other lineup's music.
But kudos for catering to a wide audience, since not everyone can be open-minded about music genres other than their own, as some of the comments here clearly show.