Apple's Initial Sapphire Production to Target iWatch, Not iPhone 6?

Evidence has made clear that Apple is investing heavily in sapphire for its future products with the company working with partner GT Advanced Technologies to start production of the material in a new Arizona plant. Earlier reports suggested the sapphire is likely for the next-generation iPhone, but G 4 Games points to new reports from Asian supply chain sources speaking to MyDrivers [Google Translate] and PCPOP [Google Translate] claiming the iWatch will be the first Apple device to be equipped with the scratch-resistant material.

sapphire_furnaces

Furnaces for sapphire glass production

According to the reports, the biggest factor in using sapphire for the iWatch and not the next iPhone is cost, with the price of sapphire driving up the retail price tag of the iPhone. A price increase could be detrimental to Apple as the iPhone already has a premium price tag.

According to Chinese media sources (which are citing “Taiwan supply chain insiders”), Apple has put a lot of effort into fitting the next iPhone with a sapphire screen. These sources claim that “beta” iPhone units (read: some of the prototypes Apple is currently testing) are already sporting sapphire protected panels, but unfortunately, chances are that they will not make it on the final product.

The problem is not necessarily due to low yield (which still is a problem, at least until Apple’s [Arizona] plant will be fully operational), but mainly because fitting a sapphire screen on the next iPhone would make its price skyrocket.

Fortunately though, the same sources also say that Apple will manage to fit sapphire screens on the rumored iWatch. The smartwatch is said to feature a 2 inch panel, and evidently, the production costs would be much lower.

Though the iWatch would certainly benefit from a sapphire layer to protect its display, the volume of raw material and equipment Apple is purchasing hints at much bigger plans than a 2-inch watch display. Apple allegedly has ordered enough furnaces to manufacture approximately 200 million 5-inch sapphire displays, a volume which would meet the yearly demand for its iPhone product line. In 2013, Apple sold approximately 150 million iPhones worldwide.

Related Roundup: Apple Watch 10
Buyer's Guide: Apple Watch (Neutral)
Related Forum: iPhone

Popular Stories

Apple iPhone 16e Feature

Apple Announces iPhone 16e With A18 Chip and Apple Intelligence, Pricing Starts at $599

Wednesday February 19, 2025 8:02 am PST by
Apple today introduced the iPhone 16e, its newest entry-level smartphone. The device succeeds the third-generation iPhone SE, which has now been discontinued. The iPhone 16e features a larger 6.1-inch OLED display, up from a 4.7-inch LCD on the iPhone SE. The display has a notch for Face ID, and this means that Apple no longer sells any iPhones with a Touch ID fingerprint button, marking the ...
iphone 17 pro asherdipps

iPhone 17 Pro Models Rumored to Feature Aluminum Frame Instead of Titanium Frame

Tuesday February 18, 2025 12:02 pm PST by
Over the years, Apple has switched from an aluminum frame to a stainless steel frame to a titanium frame for its highest-end iPhones. And now, it has been rumored that Apple will go back to using aluminum for three out of four iPhone 17 models. In an investor note with research firm GF Securities, obtained by MacRumors this week, Apple supply chain analyst Jeff Pu said the iPhone 17, iPhone...
apple launch feb 2025 alt

Here Are the New Apple Products We're Still Expecting This Spring

Thursday February 20, 2025 5:06 am PST by
Now that Apple has announced its new more affordable iPhone 16e, our thoughts turn to what else we are expecting from the company this spring. There are three product categories that we are definitely expecting to get upgraded before spring has ended. Keep reading to learn what they are. If we're lucky, Apple might make a surprise announcement about a completely new product category. M4...
Generic iOS 18

Here's When Apple Will Release iOS 18.4

Wednesday February 19, 2025 11:38 am PST by
Following the launch of the iPhone 16e, Apple updated its iOS 18, iPadOS 18, and macOS Sequoia pages to give a narrower timeline on when the next updates are set to launch. All three pages now state that new Apple Intelligence features and languages will launch in early April, an update from the more broader April timeframe that Apple provided before. The next major point updates will be iOS ...
apple launch feb 2025

Tim Cook Teases an 'Apple Launch' Next Wednesday

Thursday February 13, 2025 8:07 am PST by
In a social media post today, Apple CEO Tim Cook teased an upcoming "launch" of some kind scheduled for Wednesday, February 19. "Get ready to meet the newest member of the family," he said, with an #AppleLaunch hashtag. The post includes a short video with an animated Apple logo inside a circle. Cook did not provide an exact time for the launch, or share any other specific details, so...
apple c1

Apple Unveils 'C1' as First Custom Cellular Modem

Wednesday February 19, 2025 8:08 am PST by
Apple today announced its first custom cellular modem with the name "C1," debuting in the all-new iPhone 16e. The new modem contributes to the iPhone 16e's power efficiency, giving it the longest battery life of any iPhone with a 6.1-inch display, such as the iPhone 15 and iPhone 16. Expanding the benefits of Apple silicon, C1 is the first modem designed by Apple and the most...
Apple Northbrook

Apple Store Permanently Closing at Struggling Mall in Chicago Area

Tuesday February 18, 2025 8:46 pm PST by
Apple is permanently closing its retail store at the Northbrook Court shopping mall in the Chicago area. The company confirmed the upcoming closure today in a statement, but it has yet to provide a closing date for the location. Apple Northbrook opened in 2005, and the store moved to a larger space in the mall in 2017. Apple confirmed that affected employees will continue to work for the...

Top Rated Comments

Shayanftw Avatar
144 months ago
iPhone 6

6 months later...

iPhone 6s - s for sapphire
Score: 3 Votes (Like | Disagree)
Sir Ruben Avatar
144 months ago
I have always been a watch lover but for some reason every time I get a new watch I manage to catch it on a door frame or a wall! It never seems to happen when Im wearing an old watch. SO, sapphire sounds good to me, then again I'll probably scuff the aluminium bezel or its high shine tapered edge instead ;)
Score: 3 Votes (Like | Disagree)
leeds utd fc Avatar
144 months ago
News flash sheep like companies. Nobody wants to wear a watch. That's why everyone stopped a long time ago. My guess lots will buy into the fad just like the companies did. But once the honeymoon is over people will just start looking at their phone again to get the time.

I never even realised that I didn't want to wear a watch.
I shall now put my watch in its box and hide it away at the back of a drawer as I've stopped wearing one.
I'll also stay away from Watchuseek. Actually, my wife would probably think that's a good idea. It would stop me spending large amounts of money on watches. That I don't want, apparently.
Score: 2 Votes (Like | Disagree)
Jsameds Avatar
144 months ago
Yes, watches are made with sapphire crystal :rolleyes:

Yes. Yes they are.
Score: 2 Votes (Like | Disagree)
taptic Avatar
144 months ago
Makes sense. A watch gets hit and scraped on so many things, you'd want it as strong as possible...
Score: 2 Votes (Like | Disagree)
ahlsn Avatar
144 months ago
Production costs were estimated to about $25 if i remember right. Will it really be that more expensive? How about sticking with the said focus to build great products.
Score: 2 Votes (Like | Disagree)