Apple to Open First Retail Store in Brazil on February 15
Apple has confirmed on its website that it will be opening its first retail store in Brazil on Saturday, February 15. The store will be located in Rio de Janeiro's famous Barra da Tijuca borough, located at the VillageMall luxury shopping center.

The news follows a report from last October stating that Apple was planning to open its first store in the South American country between February and March 2014, giving the location a few months to be up and running before the start of the FIFA World Cup being held in Rio during the months of June and July.
The prior report also stated that Apple would be seeking some of its U.S. Apple retail employees to temporarily relocate to Brazil to educate local employees about Apple retail procedures and act as in-store workers. However, it is unclear as to whether Apple actually followed through on the initiative or not. Apple's difficulty in recruiting employees for its Brazilian store was reportedly one of the reasons as to why the company could not open the store in July as originally intended.
Apple began hiring for its first Brazilian retail stores in November 2012, and has been working with Foxconn to move some iPhone and iPad production to the country to avoid hefty import taxes and allow Apple to expand its market share. Last October, a regulatory agency also granted Apple the authorization needed to sell the iPhone 5s and iPhone 5c in Brazil, as both phones launched in the country shortly thereafter. It was also reported earlier this week that the company will restart iPhone 4 production in order to sell the device in Brazil, India, and Indonesia.
Thanks, Cássio!
Popular Stories
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle.
Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
Language learning app Duolingo has apparently been using the iPhone's Live Activity feature to display ads on the Lock Screen and the Dynamic Island, which violates Apple's design guidelines.
According to multiple reports on Reddit, the Duolingo app has been displaying an ad for a "Super offer," which is Duolingo's paid subscription option.
Apple's guidelines for Live Activity state that...
The company behind the BlackBerry-like Clicks Keyboard accessory for the iPhone today unveiled a new Android 16 smartphone called the Clicks Communicator.
The purpose-built device is designed to be used as a second phone alongside your iPhone, with the intended focus being communication over content consumption. It runs a custom Android launcher that offers a curated selection of messaging...
Apple plans to introduce a 12.9-inch MacBook in spring 2026, according to TrendForce.
In a press release this week, the Taiwanese research firm said this MacBook will be aimed at the entry-level to mid-range market, with "competitive pricing."
TrendForce did not share any further details about this MacBook, but the information that it shared lines up with several rumors about a more...
Apple is planning to release a low-cost MacBook in 2026, which will apparently compete with more affordable Chromebooks and Windows PCs. Apple's most affordable Mac right now is the $999 MacBook Air, and the upcoming low-cost MacBook is expected to be cheaper. Here's what we know about the low-cost MacBook so far.
Size
Rumors suggest the low-cost MacBook will have a display that's around 13 ...
Apple today announced a number of updates to Apple Fitness+ and activity with the Apple Watch.
The key announcements include:
New Year limited-edition award: Users can win the award by closing all three Activity Rings for seven days in a row in January.
"Quit Quitting" Strava challenge: Available in Strava throughout January, users who log 12 workouts anytime in the month will win an ...
Govee today introduced three new HomeKit-compatible lighting products, including the Govee Floor Lamp 3, the Govee Ceiling Light Ultra, and the Govee Sky Ceiling Light.
The Govee Floor Lamp 3 is the successor to the Floor Lamp 2, and it offers Matter integration with the option to connect to HomeKit. The Floor Lamp 3 offers an upgraded LuminBlend+ lighting system that can reproduce 281...