iPhone Replaces Hotel Room Keys in New Pilot Program

Starwood Hotels & Resorts is implementing a new pilot program that will see two key hotel locations in Manhattan and Silicon Valley allowing guests to enter their rooms with their smartphones, reports The Wall Street Journal.

After installing the Starwood Preferred Guest (SGP) App, guests will receive a virtual key on their iPhone, which can then be used to unlock a door with a tap using Bluetooth 4.0. The newer Bluetooth specification, first introduced with the iPhone 4s, has been used in a similar way for many home locking products like the Lockitron and the August Smart Lock, but this is the first time it's being used on a larger scale.


Starwood officials are betting that the technology will become the standard for hotels in the future, replacing traditional hotel check-in methods.

"We believe this will become the new standard for how people will want to enter a hotel," says Frits van Paasschen, Starwood's CEO. "It may be a novelty at first, but we think it will become table stakes for managing a hotel."

Bluetooth 4.0 (or Bluetooth LE) is being utilized in a number of innovative ways. In addition to being installed in multiple different home locking products, it has also been used to replace traditional password logins on Macs through the Knock app and to deliver car diagnostics in the Automatic connected car device. Bluetooth 4.0 is also the driving technology behind Apple's iBeacons, which are rapidly being implemented in retail stores and other locations across the world to deliver location-based notifications.

Two Starwood Aloft hotels, in Harlem, New York and Cupertino, California, will be updated with the Bluetooth 4.0 technology during the first quarter of 2014. Starwood has plans to roll out the system at all of its locations by the end of 2015 should the pilot program be successful.

Popular Stories

iOS 26

iOS 26.4 and iOS 27 Features Revealed in New Leak

Friday December 12, 2025 10:56 am PST by
Macworld's Filipe Espósito today revealed a handful of features that Apple is allegedly planning for iOS 26.4, iOS 27, and even iOS 28. The report said the features are referenced within the code for a leaked internal build of iOS 26 that is not meant to be seen by the public. However, it appears that Espósito and/or his sources managed to gain access to it, providing us with a sneak peek...
apple beta 26 lineup

Apple Leak Confirms Work on Foldable iPhone, AirTag 2, and Dozens More Devices

Monday December 15, 2025 2:05 pm PST by
Last week, details about unreleased Apple devices and future iOS features were shared by Macworld. This week, we learned where the information came from, plus we have more findings from the leak. As it turns out, an Apple prototype device running an early build of iOS 26 was sold, and the person who bought it shared the software. The OS has a version number of 23A5234w, and the first...
Apple Foldable Thumb

Leak Reveals Foldable iPhone Details

Monday December 15, 2025 9:09 am PST by
The first foldable iPhone will feature a series of design and hardware firsts for Apple, according to details shared by the Weibo leaker known as Digital Chat Station. According to a new post, via machine translation, Apple is developing what the leaker describes as a "wide foldable" device, a term used to refer to a horizontally oriented, book-style foldable with a large internal display....
Apple Logo Top Half

Early iOS 26 Software Leak Uncovers Dozens of Upcoming Apple Features

Monday December 15, 2025 3:05 pm PST by
Software from an iPhone prototype running an early build of iOS 26 leaked last week, giving us a glimpse at future Apple devices and iOS features. We recapped device codenames in our prior article, and now we have a list of some of the most notable feature flags that were found in the software code. In some cases, it's obvious what the feature flags are referring to, while some are more...
iOS 26

Apple Releases iOS 26.2 With Alarms for Reminders, Lock Screen Changes, Enhanced Safety Alerts and More

Friday December 12, 2025 10:10 am PST by
Apple today released iOS 26.2, the second major update to the iOS 26 operating system that came out in September, iOS 26.2 comes a little over a month after iOS 26.1 launched. ‌iOS 26‌.2 is compatible with the ‌iPhone‌ 11 series and later, as well as the second-generation ‌iPhone‌ SE. The new software can be downloaded on eligible iPhones over-the-air by going to Settings >...
iOS 26

iOS 26.2 Coming Soon With These 8 New Features on Your iPhone

Thursday December 11, 2025 8:49 am PST by
Apple seeded the second iOS 26.2 Release Candidate to developers earlier this week, meaning the update will be released to the general public very soon. Apple confirmed iOS 26.2 would be released in December, but it did not provide a specific date. We expect the update to be released by early next week. iOS 26.2 includes a handful of new features and changes on the iPhone, such as a new...
macOS Tahoe 26 Thumb

Apple Releases macOS Tahoe 26.2 With Edge Light

Friday December 12, 2025 10:08 am PST by
Apple today released macOS Tahoe 26.2, the second major update to the macOS Tahoe operating system that came out in September. macOS Tahoe 26.2 comes five weeks after Apple released macOS Tahoe 26.1. Mac users can download the macOS Tahoe update by using the Software Update section of System Settings. macOS Tahoe 26.2 includes Edge Light, a feature that illuminates your face with soft...
airpods max 2024 colors

AirPods Max 2 Likely to Offer These 10 New Features

Monday December 15, 2025 7:41 am PST by
Apple released the AirPods Max on December 15, 2020, meaning the over-ear headphones launched five years ago today. While the AirPods Max were updated with a USB-C port and new color options last year, followed by support for lossless audio and ultra-low latency audio this year, the headphones lack some of the features that have been introduced for newer generations of the regular AirPods and the ...

Top Rated Comments

jc1350 Avatar
155 months ago
This is neat, but there are times where a plastic (waterproof) card key would still be "better." Great Wolf Lodge for example. But for general hotel use, this is very cool.

My family went to Walt Disney World this past summer and we used the new MagicBands. Very neat. Waterproof RFID that was room key, park ticket, and room charge card all in one. NO worries about leaving an unattended card or phone by the pool and such. It was also convenient in that we didn't have to fumble through pockets and bags looking for keys, tickets, etc.
Score: 12 Votes (Like | Disagree)
gnasher729 Avatar
155 months ago
More than waterproof... what if your cellphone is out of charge and nearest charger is IN your room O_O

What if you forgot your key in the room and locked yourself out.

Both problems have the same low-tech solution which involves walking to the reception :D
Score: 6 Votes (Like | Disagree)
Small White Car Avatar
155 months ago
This is fun and all but eventually wearable tech is going to take over this job from smartphones. In fact, isn't the Disney thing mentioned above already a bracelet?

THIS is where the iWatch will be interesting...not emails on your wrist.
Score: 6 Votes (Like | Disagree)
Menel Avatar
155 months ago
Running android? Good luck getting into your room! Seems like a hotel apple would own!

Did you read the article?

"The company says the iPhone 4s or newer models and the Android phones running 4.3 or newer will be compatible"

This is what I really dislike about some Apple sites when they report about iPhone news: it always seem to read as if it’s an iOS/iPhone exclusive feature/app when it’s also available for Android.

My impression is that MacRumors and TouchArcade are particularly fond of replacing the word “smartphone” with “iPhone”.

From Google.

Version Codename API Distribution
2.2 Froyo 8 1.3%
2.3.3 -
2.3.7 Gingerbread 10 21.2%
3.2 Honeycomb 13 0.1%
4.0.3 -
4.0.4 Ice Cream Sandwich 15 16.9%
4.1.x Jelly Bean 16 35.9%
4.2.x 17 15.4%
4.3 18 7.8%
4.4 KitKat 19 1.4%

Only 9.2% of Android users are on 4.3 or higher.

Considering such a small minority of Android users are using up-to-date devices + this being a MacRumors site. I think it's A-OK to exclude Android.
Score: 5 Votes (Like | Disagree)
ZOZO Avatar
155 months ago
Still can't find any Bluetooth LE keyboards. Imagine the battery life! I've been dreaming of one for some time now...
Score: 3 Votes (Like | Disagree)
Z400Racer37 Avatar
155 months ago
SO COOL with the hand twist hahaha. :D
Score: 3 Votes (Like | Disagree)