In October 2013, DisplaySearch analyst David Hsieh first revealed that Apple would be introducing a 12" Retina MacBook Air in 2014. The report was quickly corroborated by the reliable Ming-Chi Kuo.
It wasn't entirely clear at the time why Apple would choose to introduce a new 12" screen model, when their current lineup of MacBook Airs and Pros come in 11", 13", and 15" screen sizes.
Analyst Daniel Matte, however, lays out a convincing argument at his new blog on why Apple would choose that size. Matte believes that the new Retina MacBook Air will be exactly 11.88" in diagonal screen size, as that would allow Apple to offer a Retina Display (2732 x 1536, twice 1366x768) with the exact same PPI as the iPad Air (264 PPI). The full analysis is worth reading.
It would make sense for Apple to take advantage of the same display technology it has been utilizing for the 9.7” iPads by cutting their panels to this larger size.
Apple is quite deliberate in choosing screen sizes for their new products.
The earliest supply chain rumors of the iPad mini included the specific screen size of 7.9 inches. The reason for that particular size later became apparent as it similarly allowed Apple to use the exact same PPI displays that were used in original iPhone and iPod touch.
The main discrepancy in Matte's argument is that the original DisplaySearch report predicted a lower resolution (2304 x 1440). Also, in the past, we'd heard very specific display sizes from Apple's supply chain, such as the 7.9" iPad mini display rather than 8" iPad mini display. In this case, the early reports (so far) have been at 12-inches.
Still, the new Retina MacBook Air is not expected until mid-2014, so we should start hearing more as production starts ramping up.
Friday January 17, 2025 2:42 pm PST by Joe Rossignol
iOS 19 is still around six months away from being announced, but a new leak has allegedly revealed a completely redesigned Camera app.
Based on footage it obtained, YouTube channel Front Page Tech shared a video showing what the new Camera app will apparently look like, with the key change being translucent menus for camera controls. Overall, the design of these menus looks similar to...
Thursday January 16, 2025 6:45 am PST by Joe Rossignol
Apple today adjusted estimated trade-in values for select iPhone, iPad, Mac, and Apple Watch models in the U.S., according to its website.
Some values increased, while others decreased. The changes were not too significant, with most values rising or dropping by $5 to $50.
We have outlined some examples below:
Device
New Value
Old Value
iPhone 15 Pro Max
Up to $630
U ...
Sunday January 19, 2025 6:58 am PST by Joe Rossignol
Apple on late Saturday removed TikTok from the App Store in the U.S., and it has now explained why it was required to take this action.
Last year, the U.S. passed a law that required Chinese company ByteDance to divest its ownership of TikTok due to potential national security risks, or else the platform would be banned. That law went into effect today, and companies like Apple and Google...
Thursday January 16, 2025 12:39 pm PST by Juli Clover
Apple provided the third beta of iOS 18.3 to developers today, and while the betas have so far been light on new features, the third beta makes some major changes to Notification Summaries and also tweaks a few other features.
Notification Summary Changes
Apple made multiple changes to Notification Summaries in response to complaints about inaccurate summaries of news headlines.
For...
Saturday January 18, 2025 10:28 am PST by Joe Rossignol
iOS 19 will not drop support for any iPhone models, according to French website iPhoneSoft.fr.
The report cited a source who said iOS 19 will be compatible with any iPhone that can run iOS 18, which would mean the following models:
iPhone 16
iPhone 16 Plus
iPhone 16 Pro
iPhone 16 Pro Max
iPhone 15
iPhone 15 Plus
iPhone 15 Pro
iPhone 15 Pro Max
iPhone 14
iPhon...
Friday January 17, 2025 3:38 pm PST by Juli Clover
For the last several months, we've been hearing rumors about a redesigned version of the iPhone 17 that Apple might call the iPhone 17 "Air," or something along those lines. It's going to replace the iPhone 17 Plus as Apple's fourth iPhone option, and it will be offered alongside the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max.
We know the iPhone 17 Air is going to be super slim, but...
Sunday January 19, 2025 6:02 am PST by Joe Rossignol
Apple plans to expand the iPhone's redesigned Mail app to the Mac starting with macOS 15.4, according to Bloomberg's Mark Gurman.
The first macOS 15.4 beta should be made available in the coming weeks, and Apple has previously suggested that the iOS 18.4, iPadOS 18.4, and macOS 15.4 series of software updates will be released to the public in April.
The revamped Mail app debuted on all...
Sunday January 19, 2025 8:25 am PST by Joe Rossignol
In September, Apple said that it would be launching Powerbeats Pro 2 in 2025, and it appears the wireless earbuds are coming very soon.
Powerbeats Pro 2 images found in iOS 18 code
In his Power On newsletter today, Bloomberg's Mark Gurman said the Powerbeats Pro 2 are "due imminently." In addition to Apple filing the Powerbeats Pro 2 in regulatory databases last month, Gurman said Apple is...
I don't get the logic here. Why would it matter for a laptop what the exact PPI are? Isn't the whole point of a retina display that you can't distinguish pixels and they scale screen elements to whatever you want?
Also, I don't think apple would make a small technical detail the main point in what screen size they offer. They would clearly base this decision on customer demand and user experience. Only then they would choose the technology they need to produce the laptops.
Because they are already producing massive quantities of sheets of this DPI screen. They get the benefits of scale by using the same production lines. That means a more affordable Retina MacBook Air.
But then what would happen with the 11- and 13-inch models currently available? Apple's been slowly phasing out the non-retina MBP models (only 1 left now, I believe), but they had the same screen-sizes.
Seems like a One-size fits all to me....IF they can make the price reasonable.
Make this bad boy $999 and call it a day.
Above this model should exist nothing but 13 & 15" Retina MBP
Speculation? More like some guy talking out of his ass.
The current 13-inch and 15-inch rMBPs don't have displays with identical PPI. I cite this as an example of Apple making screen size a greater priority than PPI standardization.
In October 2013, DisplaySearch analyst David Hsieh first revealed that Apple would be introducing a 12" Retina MacBook Air in 2014. The report was quickly corroborated by the reliable Ming-Chi Kuo.
