Tim Cook Discusses Apple's Culture of Secrecy, Sapphire, and More in ABC News Interview

In honor of today's thirtieth anniversary of the introduction of the Macintosh, Apple CEO Tim Cook and executives Craig Federighi and Bud Tribble recently sat down for an interview with ABC News. ABC's David Muir was a guest on Good Morning America this morning, where he introduced a short preview of the interview, which airs in full tonight.

cook_federighi_tribble
In the clip, Muir talked candidly to the trio of executives about Apple's culture of secrecy, the company's plans for its Arizona sapphire manufacturing plant and the iWatch. Cook was forthcoming in the interview about his work habits and Apple's rumored black curtains, but as usual he adeptly deflected questions about Apple's future product roadmap.


The full interview will air tonight at 6:30 PM on World News with Diane Sawyer.

Popular Stories

New Things Your iPhone Can Do in iOS 18

18 New Things Your iPhone Can Do in iOS 18.2

Wednesday November 27, 2024 5:05 am PST by
Apple is set to release iOS 18.2 in early December, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. There are a handful of new non-AI related feature controls incoming as...
iphone 16 pro models 1

12 Reasons to Wait for Next Year's iPhone 17

Friday November 29, 2024 5:17 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different – already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
Whatsapp Feature

WhatsApp to Drop Support for These iPhones Starting May 2025

Monday December 2, 2024 2:57 am PST by
WhatsApp is set to end support for iOS versions older than iOS 15.1 from May next year, removing the chat platform's compatibility with several iPhone models in the process. From May 5, 2025, WhatsApp will no longer be compatible with iPhone 5s, iPhone 6, and iPhone 6 Plus models. Users with those devices won't be able to access the encrypted chat service after the specified date unless they ...
iPhone 17 Pro Dual Tone Rectangle Feature 1

iPhone 17 Pro Already Rumored to Have These 8 New Features

Wednesday November 27, 2024 12:19 pm PST by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch for 10 more months, there are already plenty of rumors about the devices. An imaginative iPhone 17 Pro concept based on rumors Below, we recap key changes rumored for the iPhone 17 Pro models so far: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro ...
Apple AI Command Center Concept Mock 3

Apple Expected to Launch This All-New Device Next Year

Wednesday November 27, 2024 1:05 pm PST by
Apple is expected to kick off 2025 by launching an all-new smart home hub, also referred to as a "command center," as early as March. The hub is expected to feature around a six-inch display that can be attached to a tabletop base with a speaker, or mounted on a wall. The device is said to run a new "homeOS" operating system with a customizable widget-focused home screen, and it is expected...
maxresdefault

The MacRumors Show: iPhone 17 Designs Revealed!

Friday November 29, 2024 9:34 am PST by
On this week's episode of The MacRumors Show, we discuss the recently leaked design of the iPhone 17 "Air" and iPhone 17 Pro. Subscribe to The MacRumors Show YouTube channel for more videos Earlier this week, a report from The Information's Wayne Ma revealed that the iPhone 17 Air will have a thickness of between 5mm and 6mm, which would make it the thinnest iPhone ever. In comparison, iPhone ...
airpods pro 2 gradient

AirPods Pro 3 Expected Next Year: Here's What We Know

Thursday November 28, 2024 3:30 am PST by
Despite being released over two years ago, Apple's AirPods Pro 2 continue to dominate the wireless earbud market. However, with the AirPods Pro 3 expected to launch sometime in 2025, anyone thinking of buying Apple's premium earbuds may be wondering if the next generation is worth holding out for. Apart from their audio and noise-canceling performance, which are generally regarded as...
Cyber Monday Deals Feature 2022

Apple Cyber Week Deals Available Now: AirPods, iPads, and More

Sunday December 1, 2024 7:52 am PST by
Although Black Friday has ended, Cyber Week is here and you can find great deals on numerous Apple devices right now. This includes big savings on AirPods, Apple Watch, MacBook Air, iPad, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Specifically,...

Top Rated Comments

kalsta Avatar
142 months ago
Nothing gets the fans on my MBP excited like a good Flash video.
Score: 30 Votes (Like | Disagree)
ericinboston Avatar
142 months ago
There has been more Mac news on this website in the last 24 hours than the last 5 years of MacRumors. Seriously.
Score: 22 Votes (Like | Disagree)
scottsjack Avatar
142 months ago
Right there in the first picture you see some of what is wrong at Apple.

Grey hair.

Apple could use some young innovative people. As much as I like Apple (just got another one this week!) the product line has become stale, restrictive and overly-conservative. Users keep loosing connectivity and the ability to upgrade. The product line is full of holes, just what you might expect from some old, grey-haired dudes.
Score: 9 Votes (Like | Disagree)
69Mustang Avatar
142 months ago
Right there in the first picture you see some of what is wrong at Apple.

Grey hair.

Apple could use some young innovative people. As much as I like Apple (just got another one this week!) the product line has become stale, restrictive and overly-conservative. Users keep loosing connectivity and the ability to upgrade. The product line is full of holes, just what you might expect from some old, grey-haired dudes.

I would counter and say that's part of what's right at Apple. Steady leadership. They don't react to every new idea just because it's new. Sometimes slow and steady wins the race. I think Apples methodical approach has proven itself to be the right strategy. The results speak volumes. They change when they need to do so.

Also, I'm not in their HR Dept but I am pretty sure they have a crap ton of young innovative people working there. And about that... innovation doesn't have a chronological equivalency quotient.
Score: 7 Votes (Like | Disagree)
Rocketman Avatar
142 months ago
While this kind of retrospective and celebration is fun, it's very clear that this isn't Steve's Apple anymore.
I don't know. There is the compulsive attention to thinness. That's a Steve thing. There is the deprecating of "old" technology. Classic Steve. There's the release of a new OS with massively new innards, mostly unstable to end users and breaking work flow habits. Totally Steve.

Apple has adopted some of the aspects of Steve that annoy users in the name of changing the world around them.

Look at the iOS 7 update. Annoyed many users, but nonetheless is ubiquitous.

Apple is about the same. When you look at the slide show on Apple's site today it is interesting to me what Macs were used for. Not what I perceived, but all you have to do is look at 2001 and all of a sudden the internet is the make-it app for the platform.

I was using a IIci in a networked university to discover the internet in 1992. I think while I was discovering FTP and email someone came up with this thing called a browser. Useless! Nothing to see. Move along.

Rocketman
Score: 7 Votes (Like | Disagree)
Rogifan Avatar
142 months ago
The little clip isn't loading for me. Ho hum! Will try my PC when I get in.



I really like Craig Federighi but you might be right. I wonder what the design teams are like by comparison.

Here you go...

Score: 7 Votes (Like | Disagree)