Apple today added two new 30-second video advertisements, "Sound Verse" and "Light Verse," to its YouTube channel. The pair are part of Apple's new ad campaign that focuses on how people are using the iPad for music, mountaineering and more. The uploaded clips, which have been airing on television for several days, are shortened versions of the original 90-second "Your Verse" ad that debuted during the NFL playoffs earlier this month.
As their names imply, almost every scene in the "Light Verse" ad includes sunlight or the use of light in the scenes, while the "Sound Verse" clip features the power of sound.
Apple also launched a companion website called "Your Verse" that takes a closer look at how the people in the advertisements are using the iPad in innovative ways, a familiar theme that Apple has promoted in the past. Late last year, the company debuted its "Life on iPad" video and companion website that showcase the many ways the iPad is transforming the home and the office.
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//www.youtube.com/watch?v=NoVW62mwSQQ
The sad part (for Apple) is that I'm sure these are the spots that will run more often since they're only 30 seconds.
The optimist in me is saying that Apple does actually want people's lives to improve because of iPads in one way or another; the cynic in me is saying that they're just doing their best to get a few hundred bucks out of you as soon as possible; and the realist in me says they want people's lives to improve so those people tell their friends that, and thus more iPads are purchased. :D
Anyway, I like this ad campaign. Much better than a lot of their recent efforts.