Nintendo Finally Considers Smartphone Move After Third Straight Annual Loss
Nintendo president Satoru Iwata stated in a press conference that the company is now considering a "new business structure" that involves smart devices, reports Bloomberg. 
Wii U GamePad controller
The news comes as Nintendo reported a third consecutive annual loss, slashing the global sales forecast for its flagship Wii U game console from 9 million units to 2.8 million consoles. The company also scaled back its expectations for its 3DS portable game console from 18 million units to 13.5 million, with Iwata also claiming that there are no short term plans to reshuffle management.
"We are thinking about a new business structure," Iwata said at a press conference yesterday in Osaka, Japan. "Given the expansion of smart devices, we are naturally studying how smart devices can be used to grow the game-player business. It’s not as simple as enabling Mario to move on a smartphone."
Nintendo has faced fierce competition from mobile platforms in recent years, with App Annie recently finding that consumer spending on games for iOS and Android rose to 4x that of dedicated gaming handhelds. In 2010, Iwata reportedly told his senior executives to regard Apple and its devices as "the enemy of the future", and also stated to CVG last August that he would "never think about providing [Nintendo’s] precious resources for other platforms at all."
Investors have also called for Nintendo to develop titles for iOS and other platforms in August 2011 after lower-than-expected demand for the 3DS. Alternatively, some also suggested that Nintendo should "buy its way into" the smartphone platforms by acquiring companies and technology or developing their own. Iwata's newest comments reveal that Nintendo is now seriously considering supporting smartphones in some manner.
Popular Stories
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth...
CES 2026 has just provided a first glimpse of the folding display technology that Apple is expected to use in its upcoming foldable iPhone. At the event, Samsung Display briefly showcased its new crease-less foldable OLED panel beside a Galaxy Z Fold 7, and according to SamMobile, which saw the test booth before it was abruptly removed, the new panel "has no crease at all" in comparison.
The ...
Though it's been just a few months since iOS 26 launched, we're already hearing rumors about the next-generation version of iOS, iOS 27. iOS 27 will be introduced at Apple's June WWDC 2026 event before it launches in September 2026.
We don't know all of the details about iOS 27 yet, but we do have some information about what to expect.
"Snow Leopard" Update
iOS 27 will apparently focus...
JPMorgan Chase has reached a deal to take over operation of the Apple Card, reports The Wall Street Journal. Barring any "last minute hiccups," the deal should be announced shortly after over a year of negotiations.
Reports began circulating over two years ago that current Apple Card issuer Goldman Sachs was looking to end its partnership with Apple as part of an effort to scale back on...
2026 could be a bumper year for Apple's Mac lineup, with the company expected to announce as many as four separate MacBook launches. Rumors suggest Apple will court both ends of the consumer spectrum, with more affordable options for students and feature-rich premium lines for users that seek the highest specifications from a laptop.
Below is a breakdown of what we're expecting over the next ...
Logitech users on macOS found themselves locked out of their mouse customizations yesterday after the company let a security certificate expire, breaking both its Logi Options+ and G HUB configuration apps.
Logitech devices like its MX Master series mice and MX Keys keyboards stopped working properly as a result of the oversight, with users unable to access their custom scrolling setup,...
OpenAI today announced the launch of ChatGPT Health, a dedicated section of ChatGPT where users can ask health-related questions completely separated from their main ChatGPT experience.
For more personalized responses, users can connect various health data services such as Apple Health, Function, MyFitnessPal, Weight Watchers, AllTrails, Instacart, and Peloton. Last month, MacRumors discovere...
Apple has lost another senior figure from its Safari team as a lead designer departs for The Browser Company, extending a pattern of high-profile exits from Apple's browser team amid intensifying competition around AI-driven browsing.
Marco Triverio was a lead designer for Safari and has now joined The Browser Company, the developer of the Arc and Dia browsers. The move was confirmed by The...
