Apple is sending a set of Mac Pro posters to select journalists, according to TechCrunch. Writers at CNET, Dallas Morning News and TidBITS have all received copies of the posters, which feature images of the Mac Pro's radical cylindrical design along with the following message:
It's the computer we were insane to build. The one that turns conventional thinking on its head, then kicks the living $#&% out of it. We challenged all our assumptions. Abandoned our preconceptions. And blew away limitation after limitation. This is the new Mac Pro. It's like no Mac we've created before. And we can't wait to see what you create with it.
Images courtesy of TidBITS' Jeff Carlson
Apple on occasion sends promotional materials to members of the press. Earlier this year, the company gave select journalists gift cards featuring 100 handpicked songs to celebrate the company's 10th iTunes anniversary and Apple also sent out a 5th anniversary App Store poster as well.
First announced in June, Apple's redesigned Mac Pro starts at $2,999 and comes in several different configurations. The entry-level version includes a 3.7 Ghz quad-core Intel Xeon E5 processor, dual AMD FirePro D300 GPUs, 12 GB of memory, and 256 GB of PCIe-based flash storage.
With configure-to-order options, the Mac Pro can be customized with an 8-core or 12-core Xeon E5 processor, FirePro D700 GPUs, up to 64 GB of memory, and up to 1 TB of flash storage. While Apple has yet to provide a solid release date for the Mac Pro, it is expected sometime in December.
Saturday March 1, 2025 11:00 am PST by Joe Rossignol
iOS 19 is still around three months away from being unveiled, but there are plenty of rumors about the upcoming update.
Below, we recap iOS 19 rumors so far.
Redesigned Camera App
A leak earlier this year allegedly revealed a redesigned Camera app coming with iOS 19.
On his YouTube channel Front Page Tech in January, Jon Prosser shared a video showing what the new Camera app will...
Wednesday February 26, 2025 7:15 am PST by Joe Rossignol
In a recent press release, Apple confirmed that iOS 18.4 will be released in April.
From the Apple News+ Food announcement:Coming with iOS 18.4 and iPadOS 18.4 in April, Apple News+ subscribers will have access to Apple News+ Food, a new section that will feature tens of thousands of recipes — as well as stories about restaurants, healthy eating, kitchen essentials, and more — from the...
Friday February 28, 2025 2:51 am PST by Tim Hardwick
Apple is expected to embrace a new camera system design for some models in its upcoming iPhone 17 series, and the latest purported CAD images don't deviate from what we have been hearing lately about Apple's new lineup. If you do not like the sound of an iPhone with a Google Pixel-style camera bar, look away now.
Seasoned leaker Sonny Dickson shared the following images in a post on X...
Friday February 28, 2025 3:17 pm PST by Juli Clover
iOS 18.4 was supposed to bring new Apple Intelligence Siri features, but Apple ended up needing to pull those capabilities from the update to continue testing. There are fewer new Apple Intelligence additions now, but there are still some new features that will make the update worth installing when it comes out in April.
Priority Notifications
Apple introduced Priority Notifications back at ...
Friday February 28, 2025 4:39 am PST by Tim Hardwick
Apple has offered a reason why the iPhone 16e doesn't include MagSafe, one of the more notable omissions from its latest entry-level smartphone.
According to Apple representatives who spoke to Daring Fireball's John Gruber, MagSafe is not included in the iPhone 16e because "most people in the iPhone 16e's target audience exclusively charge their phones by plugging them into a charging...
With the iPhone 16e now in the hands of customers, Apple reportedly plans to move on to its next product announcement in the coming days.
Apple plans to announce new MacBook Air models with the M4 chip "as early as this week," according to Bloomberg's Mark Gurman.
"I expect the M4 MacBook Air to be introduced as early as this week," said Gurman, in a post shared on X today. "Inventory has ...
Saturday March 1, 2025 10:00 am PST by Joe Rossignol
Throughout the 2000s and 2010s, Apple offered a line of Wi-Fi routers that it referred to as AirPort base stations. There was a standard AirPort Express, a higher-end AirPort Extreme with more advanced networking features, and an AirPort Time Capsule that doubled as an external storage drive for backing up a Mac with Time Machine.
Apple discontinued the AirPort line in 2018, but the company...
Friday February 28, 2025 10:08 am PST by Joe Rossignol
iPhone 16e reviews are now out, and Apple's custom-designed C1 modem has been put to the test. The results so far are quite surprising, as the C1's speeds are not as slow compared to Qualcomm modems as originally expected.
While the C1 does not support ultra-fast mmWave 5G in the U.S., it appears to offer comparable 5G performance to Qualcomm's Snapdragon X71 modem found in the iPhone 16,...
Monday February 24, 2025 9:14 am PST by Joe Rossignol
According to a post on X today from a leaker known as Kosutami, Apple plans to launch AirPods Pro 3 in May or June this year.
The leaker also claimed that an AirTag 2 will launch around the same time.
Kosutami is best known as a collector of prototype Apple hardware, but they have occasionally shared accurate information about Apple's future product plans. For example, they accurately...
Not trying to be cynical, but besides form factor, what's revolutionary about this Mac "Pro"? They've done it before with iCube, the iMac on the stick (with a dome base, in face of predominantly square computers back then and even today). But otherwise, what's revolutionary here, I just don't see it?
With quicksilver PowerMac G4 - it was revolutionary, because unlike PC (and I've always build my own PCs), it could be opened in one motion with all expansion slots very easily accessible. To a bit lesser degree same was with Mac Pro G5. But G5 had innovation that on top of easily expandability, it had smart cooling and almost no visible internal wires.
What's innovative about new Mac Pro? They designed cylindrical from factor with a turbine inspired cooling, venting through the top... OK. Custom design proprietary motherboard to fit into small space (ala dome base iMac) - OK. But that's nice for a light consumer computer, where looks are super important. Heck for Apple pro-user, looks are really important. But what does it bring to the usability that pro users need? How does it improve my workflow when I cannot add graphics card, expansion cards, more hard drives - while retaining the elegant minimalistic looks?
It seems to me Apple thinks Mac pro users really don't need pro features, they THINK they need. Time will tell. But given that, there is no technological barriers this thing broke. Anyone with enough budget can design custom electronics to fit into a specific shape, especially if there is no requirement for extensive expandability.
