In addition to grand openings for new Apple retail stores in Virginia and British Columbia scheduled for this Saturday, the company will also be opening its new OEZ retail store in Munich, Germany. The store will be the company's second in Munich once it opens to the public at 9:30 AM Saturday.

apple_store_ifc_mall_hk

Apple's ifc mall retail store in Hong Kong

Apple is also planning an expansion to landmark ifc mall retail store in Hong Kong, according to a report from The Wall Street Journal. The current $50 million store opened almost exactly two years ago in a highly visible location bridging a roadway, but the store's size is insufficient to handle the traffic it sees as one of the busiest Apple stores in the world, and the company is now making plans to expand the the store to a third level.

The Apple store in IFC, opened in 2011, is one of Apple’s top-performing stores globally, according to Mr. Azar. Currently, it is only a third of the size of the company’s flagship store on Fifth Avenue in New York, though it is adding a new floor, going up one level.

An Apple spokeswoman declined to comment, but pointed out that Apple in the past has said that its Greater China stores have the highest traffic and the highest revenue on average of Apple stores around the world.

As pointed out by ifoAppleStore, Apple will be displacing the Agnes b. clothing store and Le Pain Grillé café currently located on the third floor, but it is unclear whether the expansion is a recent decision by Apple or if the larger footprint was always in the plans but phased in due to leases held by the other mall tenants.

Top Rated Comments

DennisVar Avatar
159 months ago
It has a great view! With the harbour and the tall skyscrapers!

Very beautiful view indeed! Pictures I took from the store this January:



Score: 2 Votes (Like | Disagree)
tuyylihk Avatar
159 months ago
So the IFC one will be larger than the Causeway Bay one.
But what should Apple do with the expanded space?
Still I think the Causeway Bay one is too large which it needs to be filled with same products in two different floors (the shop has three floors). But the good thing is that it will not be so crowded, which makes the customer more comfortable.
Not sure if this is a good move for Apple. But I will look forward to this expansion. I am working just nearby so this is the shop I go most.
Score: 1 Votes (Like | Disagree)
aarond12 Avatar
159 months ago
Very beautiful view indeed!
I'm loving the pictures! It's clear it's in the Central district. Even the @$$hole building is there and the beautiful convention center. I can't wait to go back to Hong Kong. I will definitely visit that Apple store.
Score: 1 Votes (Like | Disagree)
FelixAng Avatar
159 months ago
If agnes b vacates both the flagship clothing store and the cafe for Apple, it will effectively double the IFC Apple Store's size. Think of all the things Apple can possibly do with this much space!

See IFC floor plan screenshot attached. Sorry in advance about the mis-alignment at the bottom. In the screenshot you can see the space currently occupied by agnes b; the other 2 store below with the yellow pins are currently occupied by Apple.

You can see the actual floor plan here and toggle the floors (flash required): http://www.ifc.com.hk/en/mall/floorplan.jsp?shopid=55

Agnes b. would need to really be bought out; that's one if their prime locations.

But I'm happy for the expansion. Although the Hysan Apple store is my favorite to visit, the IFC store is always packed, despite being so big.
Score: 1 Votes (Like | Disagree)
stan1028 Avatar
159 months ago
That IFC store is incredible i've never seen it before :D

It has a great view! With the harbour and the tall skyscrapers!

----------

Still waiting for a store in Southeast Asia. :(
Score: 1 Votes (Like | Disagree)
BrockC Avatar
159 months ago
That IFC store is incredible i've never seen it before :D
Score: 1 Votes (Like | Disagree)

Popular Stories

Apple Shopping Event 2025

Apple Announces 2025 Black Friday Event, Here's What You Can Get

Thursday November 20, 2025 6:28 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others. During the shopping event, customers can get an Apple gift card with...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Wednesday November 19, 2025 4:00 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
iOS 26

Everything New in iOS 26.2 Beta 3

Monday November 17, 2025 3:20 pm PST by
Apple provided developers with the third beta of an upcoming iOS 26.2 update, and there are still new features that are being added with each beta that we get. We've rounded up all of the changes that Apple made in beta 3. AirDrop Apple added new AirDrop functionality, providing a way for two people to share files temporarily without having to add one another as contacts. iOS 26.2...
applecare apple care banner

Apple Brings New AppleCare+ Options to India

Tuesday November 18, 2025 8:42 am PST by
Apple today announced an expansion of AppleCare+ coverage in India, with new options for monthly and annual plans, and the addition of Theft and Loss for iPhone for the first time. Options for monthly and annual AppleCare+ plans in India provide more choice and flexibility, allowing users to keep coverage for as long as they require. Apple's vice president of Worldwide iPhone Product...
ipad mini 7 feature red and blue

iPad Mini 8: Four Major New Features to Expect

Wednesday November 19, 2025 7:50 am PST by
Apple's eighth-generation iPad mini is highly likely to arrive next year, offering a significant refresh of the device with at least four major new features. OLED Display The next-generation version of the iPad mini could feature an OLED display, as part of Apple's plan to expand the display technology across many more of its devices. Apple's first OLED device was the Apple Watch in 2015, ...
iPhone 17 Pro and Air N1 Feature

iPhone 17 vs. iPhone 16 Wi-Fi Speeds: New Study Reveals the Winner

Tuesday November 18, 2025 10:53 am PST by
A new study has revealed that the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air achieve significantly faster average Wi-Fi speeds compared to the iPhone 16 series, thanks to Apple's custom-designed N1 chip. The study was conducted by Ookla, the company behind the popular Speedtest website and app. It said the results are based on global, crowdsourced Speedtest user data...
Apple Wallet ID Illinois

iPhone Driver's License Feature Launching in Illinois

Tuesday November 18, 2025 8:47 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Starting this Wednesday, November 19, the feature will be available to residents of Illinois. The announcement confirmed that the...
macbook black friday

The Best Early Black Friday Mac Deals

Tuesday November 18, 2025 7:32 am PST by
We're getting closer to Black Friday, which lands next week on Friday, November 28. In the lead-up to the shopping holiday, we're tracking a few lowest-ever prices on Apple's most popular Macs, including the M4 MacBook Air and brand new M5 MacBook Pro. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment,...
Magic Keyboard Touch ID Feature

Apple Releases New Firmware for 140W USB-C Power Adapter, Magic Keyboard and Magic Trackpad

Tuesday November 18, 2025 1:05 pm PST by
Apple today released updated firmware for several accessories, including the 140W USB-C Power Adapter, the Magic Trackpad 2, the Magic Trackpad USB-C, the Magic Keyboard with Touch ID, and the Magic Keyboard with Touch ID and Numeric Keypad. There is no word on what's included in the updated firmware at this time, but it could offer performance improvements and security updates. Accessory...
watchos 26 workout app

Apple Watch Users Claim Workout App Is Now Worse in Every Way

Thursday November 20, 2025 7:01 am PST by
Apple Watch owners have been voicing their frustration online over changes to the Workout app that Apple introduced in watchOS 26, with many finding the redesigned interface makes starting exercises difficult and exasperating. When Apple launched watchOS 26 in September, the Workout app went from large, easily tapped workout tiles to a scrolling, corner-button interface. Instead of tapping a ...