In addition to grand openings for new Apple retail stores in Virginia and British Columbia scheduled for this Saturday, the company will also be opening its new OEZ retail store in Munich, Germany. The store will be the company's second in Munich once it opens to the public at 9:30 AM Saturday.

apple_store_ifc_mall_hk

Apple's ifc mall retail store in Hong Kong

Apple is also planning an expansion to landmark ifc mall retail store in Hong Kong, according to a report from The Wall Street Journal. The current $50 million store opened almost exactly two years ago in a highly visible location bridging a roadway, but the store's size is insufficient to handle the traffic it sees as one of the busiest Apple stores in the world, and the company is now making plans to expand the the store to a third level.

The Apple store in IFC, opened in 2011, is one of Apple’s top-performing stores globally, according to Mr. Azar. Currently, it is only a third of the size of the company’s flagship store on Fifth Avenue in New York, though it is adding a new floor, going up one level.

An Apple spokeswoman declined to comment, but pointed out that Apple in the past has said that its Greater China stores have the highest traffic and the highest revenue on average of Apple stores around the world.

As pointed out by ifoAppleStore, Apple will be displacing the Agnes b. clothing store and Le Pain Grillé café currently located on the third floor, but it is unclear whether the expansion is a recent decision by Apple or if the larger footprint was always in the plans but phased in due to leases held by the other mall tenants.

Top Rated Comments

DennisVar Avatar
159 months ago
It has a great view! With the harbour and the tall skyscrapers!

Very beautiful view indeed! Pictures I took from the store this January:



Score: 2 Votes (Like | Disagree)
tuyylihk Avatar
159 months ago
So the IFC one will be larger than the Causeway Bay one.
But what should Apple do with the expanded space?
Still I think the Causeway Bay one is too large which it needs to be filled with same products in two different floors (the shop has three floors). But the good thing is that it will not be so crowded, which makes the customer more comfortable.
Not sure if this is a good move for Apple. But I will look forward to this expansion. I am working just nearby so this is the shop I go most.
Score: 1 Votes (Like | Disagree)
aarond12 Avatar
159 months ago
Very beautiful view indeed!
I'm loving the pictures! It's clear it's in the Central district. Even the @$$hole building is there and the beautiful convention center. I can't wait to go back to Hong Kong. I will definitely visit that Apple store.
Score: 1 Votes (Like | Disagree)
FelixAng Avatar
159 months ago
If agnes b vacates both the flagship clothing store and the cafe for Apple, it will effectively double the IFC Apple Store's size. Think of all the things Apple can possibly do with this much space!

See IFC floor plan screenshot attached. Sorry in advance about the mis-alignment at the bottom. In the screenshot you can see the space currently occupied by agnes b; the other 2 store below with the yellow pins are currently occupied by Apple.

You can see the actual floor plan here and toggle the floors (flash required): http://www.ifc.com.hk/en/mall/floorplan.jsp?shopid=55

Agnes b. would need to really be bought out; that's one if their prime locations.

But I'm happy for the expansion. Although the Hysan Apple store is my favorite to visit, the IFC store is always packed, despite being so big.
Score: 1 Votes (Like | Disagree)
stan1028 Avatar
159 months ago
That IFC store is incredible i've never seen it before :D

It has a great view! With the harbour and the tall skyscrapers!

----------

Still waiting for a store in Southeast Asia. :(
Score: 1 Votes (Like | Disagree)
BrockC Avatar
159 months ago
That IFC store is incredible i've never seen it before :D
Score: 1 Votes (Like | Disagree)

Popular Stories

streaming black friday 2025

Black Friday Streaming Deals Include Big Savings on Disney+, Hulu, Apple TV, and More

Monday November 24, 2025 8:03 am PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
iOS 26 on Three iPhones

iOS 27 Will Reportedly Have Two Key Upgrades

Sunday November 23, 2025 8:48 am PST by
iOS 27 will reportedly have two major elements: quality improvements and new AI features. In his Power On newsletter today, Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense that Apple is focused on improving "quality and underlying performance" over adding new features. Gurman said there is one exception to this rule, though, as he expects...
General Black Friday Deals 25 Red

Apple Black Friday Deals Available Now on AirPods, iPads, Accessories, and More

Friday November 21, 2025 8:48 am PST by
We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When...
iOS 26

iOS 26.2 Adds These New Features to Your iPhone

Thursday November 20, 2025 10:50 am PST by
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date. Keep reading...
maxresdefault

The MacRumors Show: iPhone 18 Pro Looks Like a Huge Upgrade

Friday November 21, 2025 9:10 am PST by
On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models. Subscribe to The MacRumors Show YouTube channel for more videos Apple's next-generation iPhones are less than ten months away and we already have a good idea about what to expect based on corroborated leaks, rumors,...
Apple Foldable Thumb

Foldable iPhone to Debut These Three Breakthrough Features

Tuesday November 25, 2025 7:09 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
apple news banner

Apple News Loses CNN

Monday November 24, 2025 7:56 am PST by
American multinational news company CNN has abruptly pulled its content from Apple News, Semafor reports. CNN quietly removed its stories from Apple News over the weekend and there is no longer a feed from the network to subscribe to in the app. This effectively ends its distribution agreement with Apple while the two sides negotiate new terms. Discussions are apparently ongoing and CNN's...
amazon black friday

Amazon Kicks Off Black Friday Sale With Major Discounts on Apple Accessories, TVs, and More

Sunday November 23, 2025 7:12 am PST by
Black Friday deals have begun, and Amazon is one of the best places you can find steep discounts on numerous products this week. We've already collected all of the best Apple-related deals you'll find at Amazon (and other retailers) in our Apple Black Friday Deals post, so below you'll find other discounts on devices like Anker accessories, Beats headphones, video games, TVs, and more. Note:...
Apple Shopping Event 2025

Apple Announces 2025 Black Friday Event, Here's What You Can Get

Thursday November 20, 2025 6:28 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others. During the shopping event, customers can get an Apple gift card with...