Japanese mobile carriers NTT DoCoMo, SoftBank, and KDDI are all set to offer the 16GB version of the iPhone 5s for free with a two-year contract, marking the first time that all three major carriers in the country will carry Apple’s flagship mobile device, reports CNET. Each carrier plans to offer the phone for free with discounts that enable the special pricing, with DoCoMo offering rewards points for users who bring in used iPhones from SoftBank or KDDI.

Japanese business newspaper Nikkei [Google Translate] has provided a comparison chart of the iPhone plans on the three major Japanese carriers: 5s_japan_chart
In July, it was reported that DoCoMo, Japan’s biggest mobile carrier, lost a total of 3.2 million users over the last four-and-a-half years as it had yet to reach a deal with Apple to finally offer the iPhone after its two chief rivals, Softbank and KDDI have done so. However, a report surfaced earlier this month that the carrier would finally be carrying the iPhone, after DoCoMo CEO Kazuto Tsubouchi cited “compelling reasons” to reach a long-illusive deal the month before.

Apple began pre-orders for the lower-cost iPhone 5c in 10 countries, including Japan, on September 13, and will offer the iPhone 5s in store and for online order on September 20th.

Related Forum: iPhone

Top Rated Comments

dr34mc4st3r Avatar
161 months ago
Fruit of the terminal quality burden indeed
Score: 2 Votes (Like | Disagree)
yusukeaoki Avatar
161 months ago
Trust me, Japan is expensive for little phones like this.
Even with a 2 year contract, a phone costs nearly 800USD.
I bought my HTC One in Japan in June for 820USD.
However there are discounts for users who use them for 2 years and it became pretty much free.
With minimum usage, it costs 8000yen (80USD) every month.
Buying a brand new iPhone would cost around 800USD here as well.
Score: 1 Votes (Like | Disagree)
kdarling Avatar
161 months ago
Is this the first time that a new Apple flagship phone has been offered for free (on contract)? I don't know of any other carrier that's ever done that.
When the iPhone first went on sale in Japan, it barely sold, even subsidized down to ~$235. It only gained about 2% market share.

So in early 2009, Softbank started offering it for free, which finally kickstarted things and its share has grown ever since.
Score: 1 Votes (Like | Disagree)
nostodnayr Avatar
161 months ago
"Long-illusive"?
Score: 1 Votes (Like | Disagree)

Popular Stories

iphone 17 models

No iPhone 18 Launch This Year, Reports Suggest

Thursday January 1, 2026 8:43 am PST by
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle. Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
duolingo ad live activity

Duolingo Used iPhone's Dynamic Island to Display Ads, Violating Apple Design Guidelines

Friday January 2, 2026 1:36 pm PST by
Language learning app Duolingo has apparently been using the iPhone's Live Activity feature to display ads on the Lock Screen and the Dynamic Island, which violates Apple's design guidelines. According to multiple reports on Reddit, the Duolingo app has been displaying an ad for a "Super offer," which is Duolingo's paid subscription option. Apple's guidelines for Live Activity state that...
Low Cost A18 Pro MacBook Feature Pink

Apple's 2026 Low-Cost A18 Pro MacBook: What We Know So Far

Friday January 2, 2026 4:33 pm PST by
Apple is planning to release a low-cost MacBook in 2026, which will apparently compete with more affordable Chromebooks and Windows PCs. Apple's most affordable Mac right now is the $999 MacBook Air, and the upcoming low-cost MacBook is expected to be cheaper. Here's what we know about the low-cost MacBook so far. Size Rumors suggest the low-cost MacBook will have a display that's around 13 ...
govee floor lamp

CES 2026: Govee Announces New Matter-Connected Ceiling and Floor Lights

Sunday January 4, 2026 5:00 am PST by
Govee today introduced three new HomeKit-compatible lighting products, including the Govee Floor Lamp 3, the Govee Ceiling Light Ultra, and the Govee Sky Ceiling Light. The Govee Floor Lamp 3 is the successor to the Floor Lamp 2, and it offers Matter integration with the option to connect to HomeKit. The Floor Lamp 3 offers an upgraded LuminBlend+ lighting system that can reproduce 281...
airpods pro 3 glitter

AirPods New Year's Deals Include Up to $99 Off AirPods Max, AirPods Pro 3, and AirPods 4

Sunday January 4, 2026 8:04 am PST by
Now that the calendar has flipped over into January, steep discounts on popular Apple products have become more rare after the holidays. However, if you didn't get a new pair of AirPods recently and are looking for a model on sale, Amazon does have a few solid second-best prices this week. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a...
Belkin 25W Battery magnetic

CES 2026: Belkin Announces Magnetic Ring Power Bank, Modular Dock, and More

Sunday January 4, 2026 3:02 pm PST by
Belkin today announced a range of new charging and connectivity accessories at CES 2026, expanding its portfolio of products aimed at Apple device users. UltraCharge Pro Power Bank 10K with Magnetic Ring The lineup includes new Qi2 and Qi2.2 wireless chargers, magnetic power banks, a high-capacity laptop battery, and USB-C productivity accessories, with an emphasis on higher charging...
m4 macbook air blue 2

iPadOS and macOS 26.2 Double 5GHz Wi-Fi Bandwidth for Wi-Fi 6E Devices

Monday January 5, 2026 1:57 pm PST by
With the release of iPadOS 26.2 and macOS Tahoe 26.2, Apple has improved the Wi-Fi speeds for select Macs and iPads that support Wi-Fi 6E. Updated Wi-Fi connectivity specifications are listed in Apple's platform deployment guide. The M4 iPad Pro models, M3 iPad Air models, A17 Pro iPad mini, M2 to M5 MacBook Pro models, M2, M3, and M4 MacBook Air models, and other Wi-Fi 6E Macs and iPads now ...
Low Cost MacBook Feature A18 Pro

Low-Price 12.9-Inch MacBook With A18 Pro Chip Reportedly Launching Early This Year

Friday January 2, 2026 9:08 am PST by
Apple plans to introduce a 12.9-inch MacBook in spring 2026, according to TrendForce. In a press release this week, the Taiwanese research firm said this MacBook will be aimed at the entry-level to mid-range market, with "competitive pricing." TrendForce did not share any further details about this MacBook, but the information that it shared lines up with several rumors about a more...