Apple Issues Invitations for September 10 Media Event: 'This Should Brighten Everyone's Day'
Apple has just sent out media invitations for its September 10 media event where the company is expected to introduce its next-generation iPhone hardware, reports The Loop. The event will begin at 10:00 AM Pacific Time and will be held at the company's headquarters in Cupertino, California. The tagline on the invitation reads "This should brighten everyone's day."

The September 10 date was first reported by AllThingsD last month, and was quickly confirmed by a number of other sources. Official invitations for the event were expected today given Apple's usual one-week lead time before such events.
The event is expected to include the introduction of two new iPhone models: an iPhone 5S successor to the current iPhone 5 and a lower-cost iPhone 5C that will reportedly have internal components very similar to the iPhone 5 but wrapped in colorful new plastic shells. The event will undoubtedly also see a final preview of iOS 7 before it released to the public.
Apple has also been reported to be launching new iPad and iPad mini models later this year, but they will not be making an appearance at this event. A number of Mac updates are also expected in the coming months, but they too are likely to held for a later date in order to give full focus for this event to the iPhone.
Popular Stories
As reported by Bloomberg today, some of the new iPhone 17 Pro and iPhone Air models on display at Apple Stores today are already scratched and scuffed.
French blog Consomac also reported on this topic.
The scratches appear to be most prominent on models with darker finishes, including the iPhone 17 Pro and Pro Max in Deep Blue, and the iPhone Air in Space Black.
Images Credit: Consoma ...
Next year's rumored foldable iPhone will showcase an ultra-thin design resembling "two titanium iPhone Airs side-by-side," according to Bloomberg's Mark Gurman.
Writing in the Q&A section of his latest Power On newsletter, Gurman says Apple's first foldable device will be "super thin and a design achievement," combining Apple's thinnest iPhone form factor with cutting-edge folding...
Apple released the first beta of iOS 26.1 today, just a week after launching iOS 26. iOS 26.1 mainly adds new languages to Apple Intelligence, but there are a few other features that are worth knowing about.
New Apple Intelligence Languages
Apple Intelligence is now available in Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (Traditional), and Vietnamese.
AirPo...
Apple is preparing to release iOS 26.0.1, according to a private account on X with a proven track record of sharing information about future iOS versions.
The update will have a build number of 23A350, or similar, the account said.
It is likely that iOS 26.0.1 will fix a camera-related bug on the new iPhone Air and iPhone 17 Pro models. In his iPhone Air review, CNN Underscored's Henry T. ...
While the iPhone Air is equipped with Apple's custom C1X modem for cellular connectivity, all of the iPhone 17 models are outfitted with Qualcomm modems still.
A teardown video shared on Chinese platform Bilibili today (via Reddit) appears to confirm the iPhone 17 Pro Max is equipped with Qualcomm's Snapdragon X80 modem in particular. The same modem is likely used in the iPhone 17 and iPhone ...
Apple's latest iPhone models launched on Friday, and some early adopters of the devices are experiencing intermittent Wi-Fi issues.
Affected customers say Wi-Fi connectivity periodically cuts out on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air, with hundreds of comments about the issue posted across the MacRumors Forums, Reddit, and the Apple Support Community over the...