Japanese website EMSOne [Google translation] (via Mac Otakara) summarizes a report from Taiwan's Want Daily claiming that Apple will launch the next-generation MacBook Pro with Intel’s latest Haswell processors in September of this year. The original report, which cites Taiwanese-based supply chain sources, does not appear to be available online, but the brief summary from EMSOne indicates that shipments from suppliers are planned to begin later this month.

macbook_pro_and_retina
It is unclear whether both Retina and non-Retina MacBook Pro models will be updated in this round, as Apple has been rumored to be phasing out the non-Retina models.

Prior to this news, additional recent reports have suggested that the Haswell MacBook Pro would arrive in the fall after they did not make an appearance at Apple’s annual Worldwide Developers Conference (WWDC) back in June. KGI Securities analyst Ming-Chi Kuo originally predicted new MacBook Pros with Haswell processors at WWDC back in June, but later updated his prediction to suggest a mid-September release for the refreshed MacBook Pros.

Apple could presumably launch updated MacBook Pro models at any time, as Intel's power-efficient Haswell chips have been available for several months now, and low-power versions of the chips were included in Apple's June refresh of its MacBook Air lineup. Many have assumed, however, that a launch would not come until October in order to allow Apple, its customers, and the media to focus on the iPhone in September.

There is also evidence that suggests Apple vendors may be trying to run down existing MacBook Pro stock, with Best Buy and Amazon currently offering significant-back-to-school discounts on the MacBook Pro. Data from U.S. research firm NPD released last month also indicated that U.S. Mac sales were down in June compared to the previous June, despite the introduction of the new MacBook Airs, with the lack of a refreshed MacBook Pro lineup cited as a primary contributing cause.

Related Roundup: MacBook Pro
Buyer's Guide: MacBook Pro (Neutral)
Related Forum: MacBook Pro

Top Rated Comments

Krazy Bill Avatar
152 months ago
And why is this on the Blog page and not front and center? I know Macs are the bastard products of Apple but they are getting more iOS-ified and should therefore rate a front page rumor every now and then. :(
Score: 26 Votes (Like | Disagree)
gatearray Avatar
152 months ago
If the update is as weak as the Macbook Air one, I'm switching to PC

I'm sure you'll find lots of "strong" updates there, seeing how PCs are dependent on Intel chips, as well. :)
Score: 22 Votes (Like | Disagree)
Ryth Avatar
152 months ago
About time. Take my money!



Lets hope it has a discrete GPU.

=0
Score: 16 Votes (Like | Disagree)
The Mercurian Avatar
152 months ago
And why is this on the Blog page and not front and center? I know Macs are the bastard products of Apple but they are getting more iOS-ified and should therefore rate a front page rumor every now and then. :(

+1.

I don't see why this is relugated to second rate news when we got almost hourly updates on bloody gold/champagne/tacky yellow iphones :mad:
Score: 11 Votes (Like | Disagree)
Krazy Bill Avatar
152 months ago
Yes but September of what year? :eek:
Score: 10 Votes (Like | Disagree)
casik Avatar
152 months ago
As much as I would have loved a rMBP, I wanted something I could open up and upgrade as time goes on. Upon arrival of my non-rMBP I swapped in a larger HD and am looking forward to maxing out the ram, and installing a SSD boot drive in the future. I have a hard time buying something that I cannot upgrade.
Score: 9 Votes (Like | Disagree)

Popular Stories

AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Friday April 18, 2025 5:16 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday April 17, 2025 4:12 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
Beyond iPhone 13 Better Triad

Apple's 20th Anniversary iPhone May Finally Go All Screen

Tuesday April 15, 2025 6:31 am PDT by
Apple is preparing a "bold" new iPhone Pro model for the iPhone's 20th anniversary in 2027, according to Bloomberg's Mark Gurman. As part of what's being described as a "major shake-up," Apple is said to be developing a design that makes more extensive use of glass – and this could point directly to the display itself. Here's the case for Apple releasing a truly all-screen iPhone with no...
maxresdefault

iPhone 17 Pro Launching Later This Year With These 12 New Features

Sunday April 13, 2025 7:52 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Subscribe to the MacRumors YouTube channel for more videos. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and ...
CarPlay Hero

Apple Releases Wireless CarPlay Fix

Wednesday April 16, 2025 11:28 am PDT by
If you have been experiencing issues with wireless CarPlay in your vehicle lately, it was likely due to a software bug that has now been fixed. Apple released iOS 18.4.1 today, and the update's release notes say it "addresses a rare issue that prevents wireless CarPlay connection in certain vehicles." If wireless CarPlay was acting up for you, updating your iPhone to iOS 18.4.1 should...
iOS 18

iOS 18.5 Includes Only a Few Changes So Far

Monday April 21, 2025 11:00 am PDT by
Apple seeded the third beta of iOS 18.5 to developers today, and so far the software update includes only a few minor changes. The changes are in the Mail and Settings apps. In the Mail app, you can now easily turn off contact photos directly within the app, by tapping on the circle with three dots in the top-right corner. In the Settings app, AppleCare+ coverage information is more...
top stories 2025 04 19

Top Stories: iPhone 17 Pro Rumors, CarPlay Bug Fix, and More

Saturday April 19, 2025 6:00 am PDT by
This week saw rumor updates on the iPhone 17 Pro and next-generation Vision Pro, while a minor iOS 18.4.1 update delivered not just security fixes but also a fix for some CarPlay issues. We also looked ahead at what else is in Apple's pipeline for the rest of 2025 and even the 20th-anniversary iPhone coming in 2027, so read on below for all the details on these stories and more! iPhone 17 ...