Mac Sales Remain Flat in July, 5% Year Over Year Drop Expected for September Quarter
Apple's Mac sales continue to come in flat year over year, according to a new report from Piper Jaffray analyst Gene Munster who looked at July data from market research firm NPD.
Based on the data, he maintains his outlook of a 5% year over year drop in Mac sales for the September quarter and continues to note that Mac sales are becoming less significant in light of iPhone and iPad sales, representing just 15% of Apple's total revenue.
As with his previous reports, Munster notes that it remains difficult to extrapolate NPD data to Apple's global sales performance, but he views the July data as “neutral to slight positive,” down from slightly negative in a June report.
Overall, we believe this July data point is likely a neutral to slight positive given that Macs should have a slight tailwind from updated Macbooks in June. We remain comfortable with our down 5% y/y estimate for Macs in the September quarter.
As for iPods, Munster's analysis of NPD data suggests that units are down 41% year over year on a global basis and that iPods will remain down 20% year over year for the September quarter. Because iPods now represent just 2% of all Apple’s revenue, the overall impact of this sales decline is minor.
Popular Stories
Black Friday sales are continuing today with Best Buy kicking off early Black Friday deals that will last for the next few days. Similar to other retailers, Best Buy's early Black Friday event includes sitewide savings on Apple products, headphones, TVs, monitors, video games, and more.
Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a purchase, we may...
Apple today released firmware updates for both AirPods 4 models (version number 7B20) and the AirPods Pro 2 with both Lightning and USB-C charging cases (version number 7B21). All of these AirPods models were previously on firmware version 7B19.
It is not immediately clear what new features or changes are included in firmware versions 7B20 and 7B21, but we will update this story if we find...
Apple has returned to using two 128GB storage chips in the new Mac mini with 256GB of storage, according to a partial teardown video shared on social media today. This means the base-model Mac mini with the M4 chip will not have significantly slower SSD speeds compared to higher-end configurations of the computer with 512GB, 1TB, or 2TB of storage, as multiple NAND chips allows for faster SSD...
In its announcement video for the new Mac mini last month, Apple teased an "upcoming" version of Final Cut Pro for the Mac. Apple will likely announce the update during the annual Final Cut Pro Creative Summit, which begins this Wednesday. The conference is held in association with Apple, and attendees will be visiting Apple Park on the first day.
Apple already teased four new features...
Next year's iPhone 17 "Air" model may not be as thin as Apple planned, according to a rumor originating in Korea.
According to the news aggregator account "yeux1122" on Naver, citing industry sources, Apple has run into problems making the new iPhone 17 model sufficiently thin. The device's reduced thickness is apparently dependent on manufacturing a battery with a thinner substrate, but...
Apple today seeded the second betas of upcoming iOS 18.2 and iPadOS 18.2 updates to developers, and Apple is continuing to refine the Apple Intelligence capabilities. There are also a handful of smaller features that are worth knowing about.
Find My
Find My has a new option to Share Item Location with an "airline or trusted person" that can help you locate something that you've misplaced....
Law enforcement officials in Detroit, Michigan are warning other police officers about an alleged iPhone change that causes Apple devices stored for forensic examination to spontaneously restart, reports 404 Media.
iPhones that are undergoing examination have apparently been rebooting, which makes them harder to unlock with brute force methods, and Michigan police think that it's due to a...
