Apple to Unveil Next Generation iPhone on September 10
Apple will unveil its next iPhone on September 10, reports AllThingsD, citing sources with knowledge of the event. Though the date of the announcement has been revealed, it is unclear whether the event will focus singularly on the upcoming iPhone 5S or if it will include Apple's rumored low-cost iPhone, possibly dubbed the iPhone "5C".
The iPhone 5C, which is aimed at emerging markets, shares quite a few similarities with the iPhone 5. Prototype photos and leaked parts have depicted a similar shape and size, though the iPhone 5C has rounded edges, a slightly thicker form factor, and a polycarbonate shell that is offered in a range of colors.
The most recent rumors have suggested a price tag of $490 for the device, which is in line with iPhone 4 pricing when carrier subsidies are taken into account.

Apple's upcoming iPhone 5S is expected to feature a design that is
similar to the iPhone 5, but with a number of improvements. It is rumored to include a
fingerprint sensor, an upgraded
12-megapixel camera with a
dual-LED flash, and iOS 7. It is likely that iOS 7 will become publicly available after the announcement or when the phone debuts.
Though OS X Mavericks is also scheduled to be released in the fall, AllThingsD does not expect the software to be debuted at the September 10 iPhone event.
Update: iMore's Rene Ritchie reports that his sources are also indicating a September 10 media event.
Popular Stories
Apple is set to "significantly change" the iPhone's design language later this year, according to a Weibo leaker.
In a new post, the user known "Digital Chat Station" said that the iPhone's design is "starting to change significantly" this year. The "iPhone 17 Air" reportedly features a "horizontal, bar-shaped" design on the rear, likely referring to an elongated camera bump. On the other...
Apple today introduced the iPhone 16e, its newest entry-level smartphone. The device succeeds the third-generation iPhone SE, which has now been discontinued.
The iPhone 16e features a larger 6.1-inch OLED display, up from a 4.7-inch LCD on the iPhone SE. The display has a notch for Face ID, and this means that Apple no longer sells any iPhones with a Touch ID fingerprint button, marking the ...
The first iOS 18.4 beta for iPhones should be just around the corner, and the update is expected to include many new features and changes.
Bloomberg's Mark Gurman expects the iOS 18.4 beta to be released by next week.
Below, we outline what to expect from iOS 18.4 so far.
Apple Intelligence for Siri
Siri is expected to get several enhancements powered by Apple Intelligence on iOS...
Over the years, Apple has switched from an aluminum frame to a stainless steel frame to a titanium frame for its highest-end iPhones. And now, it has been rumored that Apple will go back to using aluminum for three out of four iPhone 17 models.
In an investor note with research firm GF Securities, obtained by MacRumors this week, Apple supply chain analyst Jeff Pu said the iPhone 17, iPhone...
In a social media post today, Apple CEO Tim Cook teased an upcoming "launch" of some kind scheduled for Wednesday, February 19.
"Get ready to meet the newest member of the family," he said, with an #AppleLaunch hashtag.
The post includes a short video with an animated Apple logo inside a circle.
Cook did not provide an exact time for the launch, or share any other specific details, so...
Apple released the HomePod mini in November 2020, followed by the AirTag in May 2021, and both still remain first-generation products.
Fortunately, rumors suggest that both the HomePod mini and the AirTag will finally be updated at some point this year.
Below, we recap rumors about the HomePod mini 2 and AirTag 2.
HomePod mini 2
In January 2025, Bloomberg's Mark Gurman said Apple is ...
Apple will begin selling new MacBook Air models featuring its latest M4 chip by March "at the latest," mirroring the time frame of the M3 MacBook Air launch last year, according to Bloomberg's Mark Gurman. Apple last updated the MacBook Air line in March 2024.
Gurman's comments appeared in his latest Power On newsletter, suggesting the reporter is no further forward on learning the exact...
YouTube channel Front Page Tech today revealed the alleged design of Apple's widely-rumored "iPhone 17 Air" model, set to launch later this year.
"iPhone 17 Air" render created by @zellzoi for Front Page Tech
In a video uploaded today, Front Page Tech shared renders depicting what it believes is likely the final design of the "iPhone 17 Air." The device is expected to feature an ultra-thin...