Apple Distributing Free iBooks to Employees Ahead of Mavericks and iOS 7 Launch
During quarterly retail meetings that took place today, Apple announced a new ‘iBooks Discovery’ initiative that will see Apple Store employees provided with free iBooks beginning next week in order to prepare the retail workers for the launch of OS X Mavericks and iOS 7, reports 9to5Mac.
While an iBooks app has been available on iOS devices since the debut of the original iPad in 2010, OS X Mavericks will mark the first instance of an iBooks app for the Mac.
The Mavericks version of iBooks offers a number of features that will appeal to readers and students alike, including full screen reading capabilities, note taking functionality, and a feature that allows study cards to be automatically created from notes.
With access to free ebooks, Apple Store employees will be able to familiarize themselves with both the iBookstore and the many features that iBooks offers, allowing the employees to answer customer questions and promote the apps and the new operating systems.
Apple has also provided some of its employees with beta access to OS X Mavericks and recently, it sent out a memo asking its retail workers for innovative ideas on how to improve the iPhone, the retail store environment, and sales techniques.
At a retail summit that took place in early July, Tim Cook announced plans to improve the in-store sales of iPhones, which are considered a “gateway product” to other Apple devices. As part of its push for greater sales, Apple has launched a new iPhone Back to School promotion and has plans for an in-store trade-in program for older devices.
The company also plans to heavily market both iOS 7 and OS X Mavericks, which are expected to be released to the public this fall.
Popular Stories
The first iOS 18.4 beta for iPhones should be just around the corner, and the update is expected to include many new features and changes.
Bloomberg's Mark Gurman expects the iOS 18.4 beta to be released by next week.
Below, we outline what to expect from iOS 18.4 so far.
Apple Intelligence for Siri
Siri is expected to get several enhancements powered by Apple Intelligence on iOS...
Apple is set to "significantly change" the iPhone's design language later this year, according to a Weibo leaker.
In a new post, the user known "Digital Chat Station" said that the iPhone's design is "starting to change significantly" this year. The "iPhone 17 Air" reportedly features a "horizontal, bar-shaped" design on the rear, likely referring to an elongated camera bump. On the other...
Apple is "exploring" the idea of showing search ads in the Apple Maps app, according to Bloomberg's Mark Gurman.
Back in 2022, Gurman said software engineering was "already underway" to display ads in the Apple Maps app, but Apple did not move forward with the idea at the time. Today, he said Apple is "giving this notion more thought" again.
This time around, he said Apple has yet to...
Apple has yet to announce any new devices this year, but that could change starting next week.
Apple CEO Tim Cook today said to "get ready" for a "launch" on Wednesday, February 19.
"Get ready to meet the newest member of the family," said Cook, in a social media post. The post includes an #AppleLaunch hashtag, along with a short video featuring an animated Apple logo inside of a circle....
Apple's next-generation iPhone 17 Pro will feature three rear cameras arranged in a familiar triangular layout, but the cameras will be housed in an all-new rectangular camera bar with rounded corners, according to YouTube channel Front Page Tech.
iPhone 17 Pro camera design render created by Asher for Front Page Tech
In a video uploaded today, Front Page Tech host Jon Prosser said the camera ...
A few days ago, we reported that Apple's refurbished Mac mini pricing had a problem, and it appears that Apple has taken note.
Apple was offering a refurbished Mac mini with the M2 chip, 16GB of RAM, and 256GB of storage for $559, which was $50 more than a refurbished Mac mini with the M4 chip, 16GB of RAM, and 256GB of storage. All other key specifications were equal.
That's no longer...
Apple appears to have enough upcoming product announcements to justify a full event this month, yet all signs indicate these reveals will be handled through a series of press releases instead.
There are a multitude of rumors from reliable sources about specific announcements in the coming weeks, so here's everything that Apple could have feasibly included in a hypothetical February event:
...
Apple CEO Tim Cook teased an Apple announcement that's coming on Wednesday, February 19, and it's looking like that mystery announcement will be the next-generation iPhone SE.
We've been hearing about the iPhone SE 4 for quite some time now, and we essentially know everything to expect. If you want a sneak peek at what's coming, read on.
Naming
Apple first introduced the iPhone SE in...
