Social media marketing company ShareThis gave the iPhone the distinction of "Most Social Device" today after finding that users were more likely to share web content on their iPhone than on any other device. The study, which was published today on the company's blog, also examined other factors like the type of web content being shared.

sharethis_iphone_usage_study
ShareThis found that the iPhone is three times more popular than the desktop for sharing content and 1.5 times more popular than other mobile devices like tablets. Facebook accounted for 60% of sharing on the iPhone and was followed in popularity by Twitter and Pinterest.

How are people engaged with social channels on iPhone during the day? We see that Facebook is the most dominate social channel, with consistently high usage throughout the day. The other highly represented social channels are Twitter and Pinterest.

Earlier today, Apple announced its quarterly earnings results, reporting that it sold a record 31.2 million iPhones during the third fiscal quarter, up from 26 million last year.

Related Forum: iPhone

Top Rated Comments

Technarchy Avatar
159 months ago
I'm actually a little surprised about this considering how many Android devices are supposedly in the wild.

Total BS report.

It doesn't see all the NFC phone bumping in the world or swapping of SD cards.
Score: 5 Votes (Like | Disagree)
ConCat Avatar
159 months ago
This thread is so far filled to the brim of people who don't understand sarcasm. It's pretty amazing.
Score: 2 Votes (Like | Disagree)
donutbagel Avatar
159 months ago
Not fair to Android. It would have a higher percentage if FTP transfers were included. (No, I'm not being serious.)
Score: 2 Votes (Like | Disagree)
lolkthxbai Avatar
159 months ago
Not surprising at all. I love sharing photos with my iPhone simply because it's easy and does it well. Congrats Apple.
Score: 2 Votes (Like | Disagree)
uknowimright Avatar
159 months ago
No, android users just don't know how to use their phones.

jk

the wait at the Genius Bar nowadays seems to indicate the same for iOS users

NEWSFLASH: lots of people are bad with technology
Score: 1 Votes (Like | Disagree)
uknowimright Avatar
159 months ago
so iOS users like more attention? makes sense


jk
Score: 1 Votes (Like | Disagree)

Popular Stories

iOS 26 Battery Glass Feature

Apple Says Installing iOS 26 Might Impact Battery Life

Monday September 15, 2025 10:56 am PDT by
In the iOS 26 release notes, Apple is warning iPhone users that installing the new software might have a temporary impact on battery life, which is normal. A new support document explains that major iOS updates require background setup like indexing data and files for search, downloading new assets, and updating apps. Further, Apple says that new features could require more resources,...
AirPods Pro Firmware Feature

AirPods Pro 2 and AirPods 4 Get iOS 26 Features With New Firmware Update

Monday September 15, 2025 10:50 am PDT by
Apple today released updated firmware for the AirPods Pro 2 and the AirPods 4, introducing support for the new AirPods features that are included in iOS 26, iPadOS 26, and macOS Tahoe. The firmware has a build number of 8A356, and it replaces the current 7E93 firmware. With Apple's new software updates, the AirPods Pro 2 and the AirPods 4 support better audio quality for phone calls and...
iOS 26

iOS 26.1 to iOS 26.4: Here Are 5 New Features to Expect on Your iPhone

Tuesday September 16, 2025 11:17 am PDT by
iOS 26 was finally released on Monday, but the software train never stops, and the first developer beta of iOS 26.1 will likely be released soon. iOS 18.1 was an anomaly, as the first developer beta of that version was released in late July last year, to allow for early testing of Apple Intelligence features. The first betas of iOS 15.1, iOS 16.1, and iOS 17.1 were all released in the second ...
iOS 26 on Three iPhones

iOS 26's Liquid Glass Design Draws Criticism From Users

Wednesday September 17, 2025 2:56 pm PDT by
It's been two days since iOS 26 was released, and Apple's new Liquid Glass design is even more divisive than expected. Any major design change can create controversy as people get used to the new look, but the MacRumors forums, Reddit, Apple Support Communities, and social media sites seem to feature more criticism than praise as people discuss the update. Complaints There are a long...
Tim Cook Rainbow

Apple Reportedly Plans to Launch These 10 Products in 'Coming Months'

Sunday September 14, 2025 8:45 am PDT by
Apple's annual September event is now in the rearview mirror, with the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, iPhone Air, Apple Watch Series 11, Apple Watch Ultra 3, Apple Watch SE 3, and AirPods Pro 3 set to launch this Friday, September 19. As always, there is more to come. In his Power On newsletter today, Bloomberg's Mark Gurman said Apple plans to release many products in the...
iOS 26 Glass Feature

iOS 26: The Top 100 New Features and Changes

Tuesday September 16, 2025 12:26 pm PDT by
Apple released iOS 26 on September 15, and it's now available for all iPhone users with a compatible device. There are a lot of changes and features to learn about, so if you want a quick, easy-to-read list that outlines what's new, we've got you covered. Design Liquid Glass design that reflects light and refracts what's underneath. It's system wide, with dynamic tab bars and toolbars...
new iphone lockscreen ios 26

iOS 26: All the New iPhone Lock Screen Customizations

Tuesday September 16, 2025 5:56 am PDT by
Apple has now made iOS 26 available to download on compatible iPhone models, and if you just installed the new software, Apple has made some changes and feature additions to the iPhone Lock Screen that you may want to check out. To download iOS 26 on your iPhone, go to Settings ➝ General ➝ Software Update, then let your device check Apple's servers for the latest software. Wait for the...