Apple's In-Car Technology Ambitions Revealed in 'Digital Dash' Patents

Earlier today, the U.S Patent and Trademark Office granted a patent to Apple (via AppleInsider) addressing in-vehicle navigation and information systems based on touchscreens offering tactile feedback. The feedback would allow users to operate their vehicle's systems in a safer manner while keeping their eyes on the road.

The disclosed invention, including co-pending applications incorporated by reference, contains unique embodiments which allow one to interact, by feel, with a display, called herein a "programmable tactile display". It encompasses two main focus areas: A display having features commonly associated with a touch screen, but in a new form which can be sensed in several tactile manners, as well as visually. A tactile selection or adjustment means, such as a knob, slider, or switch, programmable in its tactile or visual nature, and generally operated in conjunction with the touch screen just described.

The inventor listed on the patent is Timothy Pryor of Windsor, Ontario, and as we investigated his background we discovered that he is responsible for a concept he calls "Digital Dash", emphasizing a tactile display using knobs and switches that can be dynamically reconfigured via software to provide a multitude of functions based on whatever aspect of the navigation or information system is needed.

digital_dash_1

Pryor's concept for a reconfigurable "Digital Dash" with tactile input methods

The Reconfigurable Tactile Display (RTD) Control Interface offers a multifunctional display and control surface that answers the needs of stylists, product planners, engineers, and most importantly, consumers. Using the same display and control surface, the RTD dramatically changes its appearance and functionality with just a change of software. It features real knobs switches and sliders, which contribute to its intuitiveness and ease of use. [...]

Consumers can benefit from a personalized control layout and software graphics configuration. Graphics may cover the entirety of the RTD, and these can easily change colors and design. The RTD offers all the telematics and digital entertainment options of other multifunctional solutions while remaining intuitive and easy to use.

digital_dash_2

Pryor's concept for a reconfigurable "Digital Dash" with tactile input methods

In examining Pryor's previous patents, we discovered that Apple acquired the rights to a number of his patents and patent applications related to the technology, as well as future patents derived from those works, back in March 2010. A copy of the assignment agreement was filed with the patent office shortly after.


Other patents related to the "Digital Dash" initiative include methods for sensing touch inputs on displays such as vehicle navigation systems, as well as additional details on how in-vehicle displays can be dynamically reconfigured.

ios_in_the_car_traffic

Apple's "iOS in the Car" vision for iOS 7

With the technology detailed in these Digital Dash patents dating back to before their 2010 acquisition by Apple, other options for vehicle integration have of course become possible, with Apple having focused on Siri as a means for interacting with navigation and other services while in the car. Apple rolled out an "Eyes Free" mode for Siri in iOS 6 last year, although carmakers are only just getting around to building support for the feature. Apple is becoming even more ambitious in iOS 7 with "iOS in the Car", which would allow iOS devices to take over in-car displays via AirPlay to provide seamless integration.

Popular Stories

apple launch feb 2025 alt

Here Are the New Apple Products We're Still Expecting This Spring

Thursday February 20, 2025 5:06 am PST by
Now that Apple has announced its new more affordable iPhone 16e, our thoughts turn to what else we are expecting from the company this spring. There are three product categories that we are definitely expecting to get upgraded before spring has ended. Keep reading to learn what they are. If we're lucky, Apple might make a surprise announcement about a completely new product category. M4...
prioritize notifications ios 18 4

Everything New in iOS 18.4 Beta 1

Friday February 21, 2025 1:08 pm PST by
Apple finally released the first beta of iOS 18.4 to developers for testing purposes, and while the beta is lacking some of the Apple Intelligence features we were hoping for, there are some notable new additions. Subscribe to the MacRumors YouTube channel for more videos. Priority Notifications - Apple Intelligence There is a new Priority Notifications feature that can show you your most...
ios 18 4 ambient music

iOS 18.4 Adds New Ambient Music Feature

Friday February 21, 2025 11:06 am PST by
In iOS 18.4, there's a new Ambient Music option that can be added to Control Center. There are four different sound categories, including Sleep, Chill, Productivity, and Wellbeing. Each category can be added to Control Center separately, and tapping one plays a random selection of sounds or music from that particular category. You can't choose what's playing from Control Center, but if...
Apple iPhone 16e Feature

Apple Announces iPhone 16e With A18 Chip and Apple Intelligence, Pricing Starts at $599

Wednesday February 19, 2025 8:02 am PST by
Apple today introduced the iPhone 16e, its newest entry-level smartphone. The device succeeds the third-generation iPhone SE, which has now been discontinued. The iPhone 16e features a larger 6.1-inch OLED display, up from a 4.7-inch LCD on the iPhone SE. The display has a notch for Face ID, and this means that Apple no longer sells any iPhones with a Touch ID fingerprint button, marking the ...
iphone 17 pro asherdipps

iPhone 17 Pro Models Rumored to Feature Aluminum Frame Instead of Titanium Frame

Tuesday February 18, 2025 12:02 pm PST by
Over the years, Apple has switched from an aluminum frame to a stainless steel frame to a titanium frame for its highest-end iPhones. And now, it has been rumored that Apple will go back to using aluminum for three out of four iPhone 17 models. In an investor note with research firm GF Securities, obtained by MacRumors this week, Apple supply chain analyst Jeff Pu said the iPhone 17, iPhone...
iPhone 16e Feature

Apple Denies Speculation Surrounding iPhone 16e's Lack of MagSafe

Friday February 21, 2025 8:01 am PST by
Apple has confirmed that its custom-designed C1 modem in the iPhone 16e has nothing to do with the device's lack of MagSafe support, according to Macworld. Following the launch of the iPhone 16e, there was some speculation online about how MagSafe magnets might have interfered with the C1 modem's cellular connectivity performance, and this was considered to be a potential reason for the...
Generic iOS 18

Here's When Apple Will Release iOS 18.4

Wednesday February 19, 2025 11:38 am PST by
Following the launch of the iPhone 16e, Apple updated its iOS 18, iPadOS 18, and macOS Sequoia pages to give a narrower timeline on when the next updates are set to launch. All three pages now state that new Apple Intelligence features and languages will launch in early April, an update from the more broader April timeframe that Apple provided before. The next major point updates will be iOS ...
oppo find n5 fingers

World's Thinnest Foldable Phone Launches in Europe and Asia

Thursday February 20, 2025 8:55 am PST by
Oppo has launched the Find N5, the world's thinnest foldable phone yet. When closed, the book-style foldable measures 8.93mm. That's less than a millimeter thicker than an iPhone 16 Pro, and thinner than the Honor Magic V3, which was the previous record holder. The device is barely thicker than its USB-C port. Indeed, Oppo has suggested that the obstacle to making it any thinner is now "the...

Top Rated Comments

WestonHarvey1 Avatar
152 months ago
Grotesque mockups.
Score: 12 Votes (Like | Disagree)
ChrisCW11 Avatar
152 months ago
Already prior art on this

I mean, Tesla has a large tablet as a control interface and a few luxury car brands have digital dash concepts already in prototype products.

http://www.engadget.com/2013/01/08/qnx-concept-bentley-continental-gt/

However in general I find that On-screen buttons and control knobs goes against the message of safety while driving.

Currently with "real" buttons, I can adjust the temp, change the volume, or even the a radio station without having to look at the interface. However with a virtual dashboard, I have to first look to ensure I am on the right view, and then I have to look specifically to ensure my finger is in the right area to change a setting, and maintain sight to ensure I reach the right setting value. Tactile feedback such as the screen vibrating when I am in the right area is not "good enough".

This also goes against Apple's "sightless" concepts for bringing more Siri like features into the car that do not require a screen or interface to interact with.

Overall while this concept is "cool", it's overall not safe and should be left in an R&D notebook. This will also encourage bringing "apps" onto the car dashboard which further distracts the driver from doing the one and only thing that matters while in a car, driving.
Score: 8 Votes (Like | Disagree)
carlgo Avatar
152 months ago
...

Currently with "real" buttons, I can adjust the temp, change the volume, or even the a radio station without having to look at the interface. ...

...


Someday, some luxury brand will "introduce" analogue controls and people will be amazed at how easy and safe they are to operate. Then, others will copy that and everyone will look at these screens as old fashioned and stupid.

Actual knobs and buttons are better than virtual ones in every respect.

These screens just impress people who don't know better.
Score: 7 Votes (Like | Disagree)
scottjl Avatar
152 months ago
I have a vehicle with Ford MyTouch in it, have to say it's an absolutely horrible system. Horrible UI, poor performance and regular crashes (black screens of death requiring me to pull over, stop the vehicle, wait a few minutes, then start the car back up to reboot the system). I've had the HVAC go haywire when MFT has crashed on me as well. I've upgraded my system 3 times so far and I'm not alone in issues with MFT (though there are some people who say they have never had a problem).

My next vehicle will have a plain old radio that just plays music, far too much to fail on these systems
Score: 4 Votes (Like | Disagree)
tmarks11 Avatar
152 months ago
I hate touch screen controls in a car. Analog old style knobs and buttons that you can turn and push without looking at are the way to go.

Touch screen controls that you have to look at to operate are a crash waiting to happen. Worse then using a cellphone while driving to induce loss of driver awareness IMHO.

I drove a rental car recently that had all touch screen controls. To change ventilation air from floor vent to defrost required 5 separate pushes of the touchscreen. SELECT CONTROLS... VENTILATION... CHANGE VENT MODE.... SELECT DEFROST ... ARE YOU SURE (YES/NO) :eek:?. Really, like if I pushed defrost by accident the car would blow up! What was the point of the verification screen? Asinine. PITA.
Score: 4 Votes (Like | Disagree)
TimeSquareDesi Avatar
152 months ago
1) Mockups circa the the internet in 1995.

2) This is a great idea and Tesla already has a similar setup in their cars. I have been using a tablet in my car for years and am in the process of mounting an ipad mini in front of my head unit. Nothing beats google maps for navigation!!
Score: 4 Votes (Like | Disagree)