sewellTwo filings with the U.S. Securities and Exchange Commission reveal that Apple executives Jeff Williams and Bruce Sewell each sold tens of thousands of shares of Apple stock on Monday, netting both millions of dollars.

Bruce Sewell, Apple’s general counsel and Senior Vice President of Legal and Government Affairs, sold 37,172 shares for approximately $15 million while Jeff Williams, who serves as Apple’s Senior Vice President of Operations, sold off 36,819 shares of stock, also earning approximately $15 million.

Bruce Sewell and Jeff Williams were among Apple executives who were awarded 150,000 RSUs in 2011 as an incentive to remain employed at Apple. Half of those shares vested on June 21, 2013. The other half will vest on March 21, 2016. In addition to 75,000 RSUs vesting in 2016, Sewell and Williams both have thousands of shares of stock remaining.

The transactions made by Sewell and Williams were in accordance with SEC Rule 10b5-1, which means the two executives notified the SEC that they planned to sell shares months ahead of the sale to avoid any accusations of insider trading.

Top Rated Comments

zin Avatar
164 months ago
Judging how the previous thread last year went with the other executives cashing their shares, this is how I predict this thread will go:

Nobody deserves that much money.
:rolleyes: They earned all of it.
Good for them, they did good. :)
*Thread descends into the irrelevancy of economics and politics, discussing topics such as the minimum wage, Socialism vs Capitalism, and Europe vs USA*
*Thread may be closed for a while to stop the ship sailing off course*

:p
Score: 16 Votes (Like | Disagree)
WorldTravelBro Avatar
164 months ago
I like his shirt. It looks like a Ermenegildo Zegna solid dress shirt in a beautiful light blue color.

http://www.bergdorfgoodman.com/p/Ermenegildo-Zegna-Striped-Dress-Shirt-Light-Blue/prod82040010/?ecid=BGCIGoogleProductAds&ci_src=17588969&ci_sku=prod82040010skuLIGHTBLUE

Simple classy yet very sophisticated and top notch quality.
Score: 5 Votes (Like | Disagree)
jfx94 Avatar
164 months ago
I wish I had 37,000 units of apple stock that I could sell. :)

Nice lump of change.
Score: 4 Votes (Like | Disagree)
ValSalva Avatar
164 months ago
I am a member of the iPad 3 club... please don't remind me. I know that people on here love to complain about Apple screwing their customers over, but the iPad 3 crap was a case where Apple really DID screw their customers over.

I have an iPad 3. I haven't followed why people who bought it would be upset. Because the iPad 4 was released earlier than one year later? I still think my iPad 3 is great. Why do you feel screwed over?
Score: 3 Votes (Like | Disagree)
Mike MA Avatar
164 months ago
More and more seem to pick up the cash. Do they know something? :D
Score: 1 Votes (Like | Disagree)
jread Avatar
164 months ago
I'm curious what Apple's response would be. Would they introduce the iPhone 6 five to six months earlier than originally scheduled to salvage their stock/investor confidence? I'm planning on getting a 5S and wouldn't be too happy if I "joined" the iPad 3 club.

I am a member of the iPad 3 club... please don't remind me. I know that people on here love to complain about Apple screwing their customers over, but the iPad 3 crap was a case where Apple really DID screw their customers over.
Score: 1 Votes (Like | Disagree)

Popular Stories

iphone 17 models

No iPhone 18 Launch This Year, Reports Suggest

Thursday January 1, 2026 8:43 am PST by
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle. Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
duolingo ad live activity

Duolingo Used iPhone's Dynamic Island to Display Ads, Violating Apple Design Guidelines

Friday January 2, 2026 1:36 pm PST by
Language learning app Duolingo has apparently been using the iPhone's Live Activity feature to display ads on the Lock Screen and the Dynamic Island, which violates Apple's design guidelines. According to multiple reports on Reddit, the Duolingo app has been displaying an ad for a "Super offer," which is Duolingo's paid subscription option. Apple's guidelines for Live Activity state that...
Low Cost A18 Pro MacBook Feature Pink

Apple's 2026 Low-Cost A18 Pro MacBook: What We Know So Far

Friday January 2, 2026 4:33 pm PST by
Apple is planning to release a low-cost MacBook in 2026, which will apparently compete with more affordable Chromebooks and Windows PCs. Apple's most affordable Mac right now is the $999 MacBook Air, and the upcoming low-cost MacBook is expected to be cheaper. Here's what we know about the low-cost MacBook so far. Size Rumors suggest the low-cost MacBook will have a display that's around 13 ...
govee floor lamp

CES 2026: Govee Announces New Matter-Connected Ceiling and Floor Lights

Sunday January 4, 2026 5:00 am PST by
Govee today introduced three new HomeKit-compatible lighting products, including the Govee Floor Lamp 3, the Govee Ceiling Light Ultra, and the Govee Sky Ceiling Light. The Govee Floor Lamp 3 is the successor to the Floor Lamp 2, and it offers Matter integration with the option to connect to HomeKit. The Floor Lamp 3 offers an upgraded LuminBlend+ lighting system that can reproduce 281...
Belkin 25W Battery magnetic

CES 2026: Belkin Announces Magnetic Ring Power Bank, Modular Dock, and More

Sunday January 4, 2026 3:02 pm PST by
Belkin today announced a range of new charging and connectivity accessories at CES 2026, expanding its portfolio of products aimed at Apple device users. UltraCharge Pro Power Bank 10K with Magnetic Ring The lineup includes new Qi2 and Qi2.2 wireless chargers, magnetic power banks, a high-capacity laptop battery, and USB-C productivity accessories, with an emphasis on higher charging...
airpods pro 3 glitter

AirPods New Year's Deals Include Up to $99 Off AirPods Max, AirPods Pro 3, and AirPods 4

Sunday January 4, 2026 8:04 am PST by
Now that the calendar has flipped over into January, steep discounts on popular Apple products have become more rare after the holidays. However, if you didn't get a new pair of AirPods recently and are looking for a model on sale, Amazon does have a few solid second-best prices this week. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a...
Low Cost MacBook Feature A18 Pro

Low-Price 12.9-Inch MacBook With A18 Pro Chip Reportedly Launching Early This Year

Friday January 2, 2026 9:08 am PST by
Apple plans to introduce a 12.9-inch MacBook in spring 2026, according to TrendForce. In a press release this week, the Taiwanese research firm said this MacBook will be aimed at the entry-level to mid-range market, with "competitive pricing." TrendForce did not share any further details about this MacBook, but the information that it shared lines up with several rumors about a more...
Clicks Communicator Feature

'Clicks Communicator' Unveiled — Will You Carry This With Your iPhone?

Friday January 2, 2026 6:35 am PST by
The company behind the BlackBerry-like Clicks Keyboard accessory for the iPhone today unveiled a new Android 16 smartphone called the Clicks Communicator. The purpose-built device is designed to be used as a second phone alongside your iPhone, with the intended focus being communication over content consumption. It runs a custom Android launcher that offers a curated selection of messaging...