AT&T Sells Out of HTC First Inventory at $0.99, Compares Experience to Apple's Motorola ROKR Experiment

Back in April, Facebook and HTC teamed up to unveil the first “Facebook Phone,” which turned out to the HTC First equipped with Facebook's "Home" software, which brought an integrated Facebook experience to the device.

Both Facebook Home and the HTC First turned out to be unpopular with Android users, with the software garnering quite a few negative reviews in the Google Play store and AT&T deciding to drop the price on the phone from $99 to $0.99 shortly after its release.

According to AT&T Mobility CEO Ralph de la Vega, though the HTC First failed to catch on, it wasn't an entirely negative experience for the company. "We sold a bunch more when we lowered the price," he told CNET in an interview on Monday. "We sold everything we had on that." Despite the fact that Vega says AT&T has sold all of its HTC First phones, they remain in stock both on the website and in stores, making the phone's official status unclear.

home
Vega declined to discuss how many units AT&T has managed to sell thus far, but he did compare AT&T's experience with the HTC First to Apple's experience with the Motorola ROKR.

Introduced in 2005, the Motorola ROKR featured iTunes integration, offering users a way to play music purchased from the iTunes Store. It came equipped with a music player similar to Apple's iPods, but like the HTC First, it experienced lackluster sales and was discontinued the next year.

Two years after the failure of the ROKR, which was Apple's first foray into the phone market, the iPhone was released. Vega is confident that Facebook may have a similar experience and told CNET that AT&T is committed to continuing to work with the company.

"We have a great relationship with Apple just like we have a great relationship with Facebook," he said. "We look forward to working with them to make Home better."

Popular Stories

New Things Your iPhone Can Do in iOS 18

20 New Things Your iPhone Can Do in iOS 18.2

Monday December 16, 2024 8:55 am PST by
Apple released iOS 18.2 in the second week of December, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. Apple has added a handful of new non-AI related feature controls as...
iphone 16 apple intelligence

Apple Drops Plans for iPhone Hardware Subscription Service

Wednesday December 18, 2024 11:39 am PST by
Apple is no longer planning to launch a hardware subscription service that would let customers "subscribe" to get a new iPhone each year, reports Bloomberg's Mark Gurman. Gurman first shared rumors about Apple's work on a hardware subscription service back in 2022, and at the time, he said that Apple wanted to develop a simple system that would allow customers to pay a monthly fee to gain...
iPhone 17 Pro Dual Tone Feature 1

iPhone 17 Pro Rumored to Stick With 'Triangular' Camera Design

Wednesday December 18, 2024 2:36 am PST by
Contrary to recent reports, the iPhone 17 Pro will not feature a horizontal camera layout, according to the leaker known as "Instant Digital." In a new post on Weibo, the leaker said that a source has confirmed that while the appearance of the back of the iPhone 17 Pro has indeed changed, the layout of the three cameras is "still triangular," rather than the "horizontal bar spread on the...
elevation lab airtag battery

Your AirTag's Battery Will Last for Up to 10 Years With Elevation Lab's New TimeCapsule Enclosure

Wednesday December 18, 2024 10:05 am PST by
Elevation Lab today announced the launch of TimeCapsule, an innovative and simple solution for increasing the battery life of Apple's AirTag. Priced at $20, TimeCapsule is an AirTag enclosure that houses two AA batteries that offer 14x more battery capacity than the CR2032 battery that the AirTag runs on. It works by attaching the AirTag's upper housing to the built-in custom contact in the...
apple tv 4k yellow bg feature

New Apple TV Rumored to Launch Next Year With These Features

Tuesday December 17, 2024 9:02 am PST by
The current Apple TV 4K was released more than two years ago, so the streaming device is becoming due for a hardware upgrade soon. Fortunately, it was recently rumored that a new Apple TV will launch at some point next year. Below, we recap rumors about the next-generation Apple TV. Bloomberg's Mark Gurman last week reported that Apple has been working on its own combined Wi-Fi and...
blackmagic vision pro

Blackmagic Debuts $30K 3D Camera for Capturing Video for Vision Pro

Monday December 16, 2024 4:17 pm PST by
Blackmagic today announced that its URSA Cine Immersive camera is now available for pre-order, with deliveries set to start late in the first quarter of 2025. Blackmagic says that this is the world's first commercial camera system designed to capture 3D content for the Vision Pro. The URSA Cine Immersive camera was first introduced in June, but it has not been available for purchase until...
mac pro creativity

Apple Launched the Controversial 'Trashcan' Mac Pro 11 Years Ago Today

Thursday December 19, 2024 7:00 pm PST by
Apple launched the controversial "trashcan" Mac Pro eleven years ago today, introducing one of its most criticized designs that persisted through a period of widespread discontentment with the Mac lineup. The redesign took the Mac Pro in an entirely new direction, spearheaded by a polished aluminum cylindrical design that became unofficially dubbed the "trashcan" in the Mac community. All of ...
iPhone 17 Slim Feature

'iPhone 17 Air' With 'Major' Design Changes and 19-Inch MacBook Detailed in New Report

Sunday December 15, 2024 9:47 am PST by
Apple is planning a series of "major design" and "format changes" for iPhones over the next few years, according to The Wall Street Journal's Aaron Tilley and Yang Jie. The paywalled report published today corroborated the widely-rumored "iPhone 17 Air" with an "ultrathin" design that is thinner than current iPhone models. The report did not mention a specific measurement, but previous...

Top Rated Comments

applesith Avatar
150 months ago
What's the moral of the story? People will buy terrible phones if they are cheap enough?
Score: 12 Votes (Like | Disagree)
keysofanxiety Avatar
150 months ago
"We sold a lot more when we were essentially giving the phone away. Facebook Home is really what people want, which is why nobody chose to pay for it." :rolleyes:
Score: 11 Votes (Like | Disagree)
Will do good Avatar
150 months ago
So what you are trying to say AT&T is that a bad phone experience sold better at $0.99 than it did as a bad phone experience at $99. Yeah, I follow . . .:rolleyes:

They will do even better next time, if AT&T give the buyer $99 when you "buys" the phone. :D
Score: 9 Votes (Like | Disagree)
firestarter Avatar
150 months ago
Why don't Americans understand that a 'free' phone is paid for by the monthly contract they signed?

In the rest of the world it's easy to get phones unbundled from contracts - and also, contracts are available with different monthly costs so you can choose the balance of paying up front vs more per month.

*sigh*
Score: 8 Votes (Like | Disagree)
gatearray Avatar
150 months ago
What's the moral of the story? People will buy terrible phones if they are cheap enough?

sure they will, just look at android sales! ;)
Score: 6 Votes (Like | Disagree)
the-oz-man Avatar
150 months ago
So what you are trying to say AT&T is that a bad phone experience sold better at $0.99 than it did as a bad phone experience at $99. Yeah, I follow . . .:rolleyes:
Score: 5 Votes (Like | Disagree)