Apple Posts New iPhone TV Ad 'Music Every Day'

Apple started running a new iPhone ad this evening called 'Music Every Day', the second in a series that launched last month with a spot entitled 'Photos Every Day'. Both ads in the campaign focus on people actually using the phone, rather than just the phone itself.

Every day, more people enjoy their music on the iPhone than any other phone

In a series of colorful clips, the iPhone is used by owners to listen to music at school, in the shower, at the gym, at a club, at a swim meet and more.

Related Forum: iPhone

Popular Stories

New Things Your iPhone Can Do in iOS 18

20 New Things Your iPhone Can Do in iOS 18.2

Monday December 16, 2024 8:55 am PST by
Apple released iOS 18.2 in the second week of December, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. Apple has added a handful of new non-AI related feature controls as...
iphone 16 apple intelligence

Apple Drops Plans for iPhone Hardware Subscription Service

Wednesday December 18, 2024 11:39 am PST by
Apple is no longer planning to launch a hardware subscription service that would let customers "subscribe" to get a new iPhone each year, reports Bloomberg's Mark Gurman. Gurman first shared rumors about Apple's work on a hardware subscription service back in 2022, and at the time, he said that Apple wanted to develop a simple system that would allow customers to pay a monthly fee to gain...
iPhone 17 Pro Dual Tone Feature 1

iPhone 17 Pro Rumored to Stick With 'Triangular' Camera Design

Wednesday December 18, 2024 2:36 am PST by
Contrary to recent reports, the iPhone 17 Pro will not feature a horizontal camera layout, according to the leaker known as "Instant Digital." In a new post on Weibo, the leaker said that a source has confirmed that while the appearance of the back of the iPhone 17 Pro has indeed changed, the layout of the three cameras is "still triangular," rather than the "horizontal bar spread on the...
elevation lab airtag battery

Your AirTag's Battery Will Last for Up to 10 Years With Elevation Lab's New TimeCapsule Enclosure

Wednesday December 18, 2024 10:05 am PST by
Elevation Lab today announced the launch of TimeCapsule, an innovative and simple solution for increasing the battery life of Apple's AirTag. Priced at $20, TimeCapsule is an AirTag enclosure that houses two AA batteries that offer 14x more battery capacity than the CR2032 battery that the AirTag runs on. It works by attaching the AirTag's upper housing to the built-in custom contact in the...
apple tv 4k yellow bg feature

New Apple TV Rumored to Launch Next Year With These Features

Tuesday December 17, 2024 9:02 am PST by
The current Apple TV 4K was released more than two years ago, so the streaming device is becoming due for a hardware upgrade soon. Fortunately, it was recently rumored that a new Apple TV will launch at some point next year. Below, we recap rumors about the next-generation Apple TV. Bloomberg's Mark Gurman last week reported that Apple has been working on its own combined Wi-Fi and...
blackmagic vision pro

Blackmagic Debuts $30K 3D Camera for Capturing Video for Vision Pro

Monday December 16, 2024 4:17 pm PST by
Blackmagic today announced that its URSA Cine Immersive camera is now available for pre-order, with deliveries set to start late in the first quarter of 2025. Blackmagic says that this is the world's first commercial camera system designed to capture 3D content for the Vision Pro. The URSA Cine Immersive camera was first introduced in June, but it has not been available for purchase until...
mac pro creativity

Apple Launched the Controversial 'Trashcan' Mac Pro 11 Years Ago Today

Thursday December 19, 2024 7:00 pm PST by
Apple launched the controversial "trashcan" Mac Pro eleven years ago today, introducing one of its most criticized designs that persisted through a period of widespread discontentment with the Mac lineup. The redesign took the Mac Pro in an entirely new direction, spearheaded by a polished aluminum cylindrical design that became unofficially dubbed the "trashcan" in the Mac community. All of ...
iPhone 17 Slim Feature

'iPhone 17 Air' With 'Major' Design Changes and 19-Inch MacBook Detailed in New Report

Sunday December 15, 2024 9:47 am PST by
Apple is planning a series of "major design" and "format changes" for iPhones over the next few years, according to The Wall Street Journal's Aaron Tilley and Yang Jie. The paywalled report published today corroborated the widely-rumored "iPhone 17 Air" with an "ultrathin" design that is thinner than current iPhone models. The report did not mention a specific measurement, but previous...

Top Rated Comments

komodrone Avatar
151 months ago
0:18 - Careful. You could set off the water sensors.
0:36 - What, you're going to jump into the pool with your iPhone? That'll definitely set off the water sensors.
0:52 - Stahp.
Score: 24 Votes (Like | Disagree)
Menopause Avatar
151 months ago
Simple, colorful, engaging and cultured ads. Excellent job. Much better than the ones from other companies taking jabs and cheap shots at their competitors.
Score: 22 Votes (Like | Disagree)
Mjmar Avatar
151 months ago
What makes these ads so great is how real they are.
Score: 21 Votes (Like | Disagree)
jozeppy26 Avatar
151 months ago
When I was in DARE in 6th grade, we learned the major advertising techniques that sellers of alcohol would use to try to get us to drink.

These new ads are the most textbook versions of what DARE called bandwagon-advertising, i.e., "everyone else is doing it."

The ads might be better without the tagline, as I'm not sure how much people really want to do what everyone else is doing.

I can't remember all the other advertising techniques; though, one was using celebrities, which Apple has also done recently.

I like ones that are a little less obvious in technique.

I won't lie, I did a lot of things in the past because "other people were doing it", but I got laid in high school so definitely all worth it.
Score: 16 Votes (Like | Disagree)
caderousse Avatar
151 months ago
I loved this.
Score: 15 Votes (Like | Disagree)
Icaras Avatar
151 months ago
Yea I really liked this ad too. Agree that back to simplicity is a great thing for Apple.

Also, I'm assuming some of these shots might be from other countries, which is if it is, is a nice touch too.
Score: 13 Votes (Like | Disagree)