Skip to Content

Apple Notebook Refresh Expected Late This Quarter, But Only Modest Shipment Growth for 2013

Citing supply chain sources, Digitimes reports that Apple is expected to see only modest "single-digit" shipment growth for its notebook lineup in 2013, with the 13-inch MacBook Pro in particular seeing weaker-than-expected sales.

Apple was confident about its 13-inch MacBook Pro performance for 2013, but the device's actual sales turn out to be weaker than expected, leaving the company still digesting its inventories in the first quarter.

The sources pointed out that Apple's MacBook Pros have strong attraction to consumers, but the devices' high prices are instead pushing consumers away.

The report also claims that Apple will be refreshing its notebook lineup "at the end of the second quarter", which could mean an introduction at the company's Worldwide Developers Conference expected in June.

apple_notebook_lineup_feb13
Digitimes had reported in late December that Apple was planning a June refresh for its notebook lineup, and similar timeframes have been claimed by reliable KGI Securities analyst Ming-Chi Kuo and Taiwanese newspaper Economic Times.

Back in mid-February, Apple released a surprise minor update for the Retina MacBook Pro, including a significant price drop for the 13-inch models. Apple also dropped pricing on the high-end MacBook Air at the time, a move that had been at least in part predicted by Digitimes in its late December report.

Apple is likely to use Intel's forthcoming Haswell processors in its next-generation notebooks, and Intel will reportedly be releasing the first mobile Haswell chips in late May or early June.

Related Roundups: MacBook Pro, MacBook Air
Related Forums: MacBook Pro, MacBook Air

Popular Stories

tim cook data privacy day

Tim Cook Warned by CIA That China Could Move on Taiwan by 2027

Tuesday February 24, 2026 4:03 am PST by
Apple CEO Tim Cook was among a handful of top tech executives who attended a classified CIA briefing warning that China could attack Taiwan by 2027, according to a sweeping investigative report by The New York Times ($). The previously unreported briefing was apparently held in a secure room in Silicon Valley in July 2023. The meeting is said to have been arranged at the request of the...
iphone fold text

iPhone Fold Crease Measurements Revealed as Device Hits Production

Wednesday February 25, 2026 5:37 am PST by
Apple has submitted production line orders for its upcoming foldable iPhone, effectively confirming that the device will launch this year, claims a Chinese leaker. According to the Weibo account "Fixed Focus Digital," assembly lines recently received the orders from Apple, which has apparently allowed the leaker to learn the crease measurements for the device's 7.8-inch inner display....
Apple Announces Special Event in New York Feature 1

Apple Reportedly Plans to Unveil at Least Five New Products Next Week

Sunday February 22, 2026 9:48 am PST by
In his Power On newsletter today, Bloomberg's Mark Gurman said Apple will have a three-day stretch of product announcements from Monday, March 2 through Wednesday, March 4. In total, he expects Apple to introduce "at least five products." Subscribe to the MacRumors YouTube channel for more videos. A week ago, Apple invited selected journalists and content creators to an "Apple Experience" in...

Top Rated Comments

168 months ago
The prices need to drop on all the rMBPs. They're too expensive, and I think the numbers are showing it.
Score: 18 Votes (Like | Disagree)
bwillwall Avatar
168 months ago
IMO they should definitely have a laptop cheaper than $1,000
Score: 15 Votes (Like | Disagree)
PatriotInvasion Avatar
168 months ago
13" Retina Air. I'm waiting Apple.

Ah, it's called the 13" Retina MacBook Pro with about 3 extra millimeters and a smaller footprint.

Keep waiting though I guess, but don't expect a Retina Air for $1,199.
Score: 11 Votes (Like | Disagree)
168 months ago
I hope the future of their laptop line is just one type of machine:
- Air body
- Pro features (external optical if needed)
- Retina display
In 11, 13, 15 & 17" sizes. Add an Apple-designed discrete graphics card (so it'll fit in the Air's body) as a BTO option.

One model. Four sizes. Keep things nice and simple. :)

There's several significant problems with your idea:

1) It makes a lot of sense.

2) The four sizes are ideal.

3) The Air Body style is uniquely Apple & the Best Looking.

4) These four would likely be in very high demand.

5) This plan contains too much common sense.

6) Apple hasn't thought of it. Why? See #5


Oh Well, I thought it was a Winning Idea :eek:
Score: 10 Votes (Like | Disagree)
Mr Fusion Avatar
168 months ago
Ah, it's called the 13" Retina MacBook Pro with about 3 extra millimeters and a smaller footprint.

Keep waiting though I guess, but don't expect a Retina Air for $1,199.
I hope the future of their laptop line is just one type of machine:
- Air body
- Pro features (external optical if needed)
- Retina display
In 11, 13, 15 & 17" sizes. Add an Apple-designed discrete graphics card (so it'll fit in the Air's body) as a BTO option.

One model. Four sizes. Keep things nice and simple. :)
Score: 9 Votes (Like | Disagree)
168 months ago
just waiting for the 15 rMBP price to drop...
Score: 9 Votes (Like | Disagree)