comScore today released the results of its monthly rolling survey of U.S. mobile phone users for the November-January period, finding that Apple's smartphone marketshare rose 3.5 percentage points between October and January, up to 37.8% of both U.S. smartphone platform and hardware sales.
Samsung was second in hardware makers with 21.4%, up from 19.5% three months earlier. HTC and Motorola both experienced significant drops in market share, while LG gained slightly.
Google's Android was the largest smartphone platform with 52.3% of smartphone platform share, down from 53.6% three months ago. Android, BlackBerry, Microsoft and Symbian all lost share, to the benefit of Apple. As a result, Apple and Google control more than 87 percent of the smartphone market.
Notably, comScore's data tracks installed user base rather than new handset sales, making it more reflective of real-world usage but slower to respond to shifting market trends than some other studies.
Thursday November 27, 2025 1:01 pm PST by Joe Rossignol
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products.
Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
Tuesday November 25, 2025 7:16 am PST by Joe Rossignol
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released.
iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more.
Note: MacRumors is an affiliate partner with some of these vendors. When...
Friday November 28, 2025 7:33 am PST by Joe Rossignol
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way.
Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027.
Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
Tuesday November 25, 2025 7:09 am PST by Tim Hardwick
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition.
The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
Thursday November 27, 2025 3:14 am PST by Tim Hardwick
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia.
Since the iPhone Air launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production.
Apple supplier Foxconn has...
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season.
Note: MacRumors is...
I really don't think it's right to call android the largest "smartphone platform", because:
1. Really its "mobile platform" and when you look at the post-PC era, tablets, namely the iPad Market is a big chunk of mobil devices, and when you include these numbers- the iPad has really dominant share making iOS the dominant platform. Looking just at "smartphones" is selective reporting to try and exclude the market where Apple has had the most success, skewing the numbers in favor of android.
2. Android is hugely fragmented. iOS devices are mostly all running the latest iOS software and even ones that aren't can all run apps without modification. This is not true on android where covering %80 of the market requires changing your app to support 167!!! different devices.
3. I don't consider android to really be a platform, simply because it is so compromised. As a ripoff of iOS they had to rush it to market and in doing so compromised a lot of functionality.
4. Android is primarily sold to feature phone buyers as if it were a featurephone. These people walk in to get "a phone" and get sold android by the weenies at the carriers store... but they don't use them for apps or for even browsing the web, which is why the web stats on android are so pitiful. Android is really a feature phone operating system (hence the fragmentation and incompatibility)
5. You'd be just as correct to lump all the other Linux derivatives together and claim that there's a "linux smartphone platform".
6. We don't have real hard numbers for shipping devices for android. Amazon doesn't publish actual numbers. Google doesn't publish actual numbers. Samsung doesn't publish actual numbers. There's a lot of hype and BS claims that these devices are selling in huge numbers, but when samsung was forced to report actual sales in the lawsuit last year, it turns out that when journalists were claiming big sales the reality was pitiful. Most of these "sales" are actually non-android featurephones also sold by these companies who don't break them out because they want to seem more dominant than they are.
Get me real numbers reported in annual or quarterly reports that would result in an investigation by the SEC and charges of fraud if they were made up-- and use those.
Apple provides them. Until android manufacturers are willing to report the numbers under penalty of perjury like Apple does, they're just PR smoke, nothing more. (or analysts "projections")
These stats are being distorted by the propaganda of android fans who claim that it is a platform, and a smartphone platform at that and that it is dominant
Considering that there are only 6 iPhone models and at least 1000 Android phones I wouldn't say that 37.8% (iOS) to 52.3% (Android) is too bad of a margin
People use iPhones more because they last longer. It's not built from really poor quality plastic (ala Samsung). It's got software updates for at least twice or thrice as long as Android based devices (exception are Nexus devices). And let's not forget there are better quality apps on iOS in general. Oh and iOS is easier to use and the interface is consistent across multiple devices, multiple versions of the OS.
BTW - "rushed to market" ? Yeah - maybe MAYBE OS1.0 - but now? Not so much. ICS and JB weren't "rushed" no matter how much you really want to say it.
What functionality has been compromised in Android. Name some.
Your rationalization is hilarious.
Lastly - why so defensive and dismissive? Someone at Google kidnap a loved one?
I really don't think it's right to call android the largest "smartphone platform", because:
1. Really its "mobile platform" and when you look at the post-PC era, tablets, namely the iPad Market is a big chunk of mobil devices, and when you include these numbers- the iPad has really dominant share making iOS the dominant platform. Looking just at "smartphones" is selective reporting to try and exclude the market where Apple has had the most success, skewing the numbers in favor of android.
2. Android is hugely fragmented. iOS devices are mostly all running the latest iOS software and even ones that aren't can all run apps without modification. This is not true on android where covering %80 of the market requires changing your app to support 167!!! different devices.
3. I don't consider android to really be a platform, simply because it is so compromised. As a ripoff of iOS they had to rush it to market and in doing so compromised a lot of functionality.
4. Android is primarily sold to feature phone buyers as if it were a featurephone. These people walk in to get "a phone" and get sold android by the weenies at the carriers store... but they don't use them for apps or for even browsing the web, which is why the web stats on android are so pitiful. Android is really a feature phone operating system (hence the fragmentation and incompatibility)
5. You'd be just as correct to lump all the other Linux derivatives together and claim that there's a "linux smartphone platform".
6. We don't have real hard numbers for shipping devices for android. Amazon doesn't publish actual numbers. Google doesn't publish actual numbers. Samsung doesn't publish actual numbers. There's a lot of hype and BS claims that these devices are selling in huge numbers, but when samsung was forced to report actual sales in the lawsuit last year, it turns out that when journalists were claiming big sales the reality was pitiful. Most of these "sales" are actually non-android featurephones also sold by these companies who don't break them out because they want to seem more dominant than they are.
Get me real numbers reported in annual or quarterly reports that would result in an investigation by the SEC and charges of fraud if they were made up-- and use those.
Apple provides them. Until android manufacturers are willing to report the numbers under penalty of perjury like Apple does, they're just PR smoke, nothing more. (or analysts "projections")
These stats are being distorted by the propaganda of android fans who claim that it is a platform, and a smartphone platform at that and that it is dominant
