Handset manufacturer HTC is seeking to streamline the process for iPhone users to switch to the forthcoming HTC One by enabling it to extract data from iPhone backup files, enabling automatic transfer of photos, videos, calendar entries and text messages to the handset, reports CNET Asia.

htc-130219-2
Transfers will take place using a new version of HTC's Sync Manager software, which already allows music to be imported from iTunes. By adding in the ability to copy across key data, HTC removes one key barrier to switching platforms.

HTC is heavily promoting a widget-based approach called BlinkFeed, which pulls live data from user-selected social and media networks onto the handset's home screen.

At the centre of the new HTC One experience is HTC BlinkFeed. HTC BlinkFeed is a bold new experience that transforms the home screen into a single live stream of personally relevant information such as social updates, entertainment and lifestyle updates, news and photos [aggregating] the freshest content from the most relevant and interesting sources, giving it to people at a glance, all in one place, without the need to jump between multiple applications and web sites. To enable this new dynamic approach to the smartphone, HTC will provide both local and global content from more than 1,400 media sources with more than 10,000 articles per day.

With HTC bringing BlinkFeed to Android and Windows Phone banking on its "live tiles" for its home screens, competitors are increasingly looking to move beyond grids of static icons popularized for the smartphone market by iOS. It remains to be seen how Apple will continue its evolution of iOS, particularly as consumer perceptions of "staleness" compete with Apple's focus on simplicity and consistency.

Top Rated Comments

baryon Avatar
166 months ago
Not sure why everyone's so fussed about the "live tile" or "blink feed" type of display. It's like watching a stock exchange screen or the advertisement screen at Piccadilly Circus. I'm not that addicted to Facebook that I want to see my news feed every time I touch my phone, and I sure don't want to be.

I like having icons and pressing icons and expecting them to launch a single, well defined app, instead of drawing data from multiple obscure apps, which is just confusing.

I agree that simplicity is an absolute must for a smartphone, and it should only do what I ask it to do, nothing else. It's distracting enough as it is.

I hope Apple doesn't change too much of this with iOS 7. I wish they made multi-tasking better but I sure don't want the home screen to change.
Score: 7 Votes (Like | Disagree)
ToomeyND Avatar
166 months ago
I have no desire to switch, but if I did, this would be my biggest hang-up. Well done HTC.
Score: 7 Votes (Like | Disagree)
Born Again Avatar
166 months ago
No thanks.
Score: 3 Votes (Like | Disagree)
extricated Avatar
166 months ago
I agree, I don't get the all the "OMG iOS is stale, no new features" complaining. It's like claiming there's no innovation in spoons lately. I like it how it is thank you very much, I can get whatever reminders/notifications on the lock screen that I want. I don't want my phone keeping up to date on the weather, stocks, Facebook, etc... burning data and battery when I don't care about them. same goes for the screen size. I do think they should offer the phone parts as an option on the ipad mini for those who want it though.

Ditto.
I like your "spoon" analogy.
Prior to touch screens, the click wheel on the iPod was a near perfect implementation of simplistic controls. Why change something that works great? I can't remember where, but I recall a post in these forums once about how limited choice sometimes results in greater product satisfaction - by keeping people from feeling overwhelmed by options. It was more directed toward prodcut lines rather than software, but similarities apply.
I'm all for options, by the way, but if the basic interface is intuitive and works well, I wouldn't rush to overhaul it.

That said, if Apple truly came up with something better (and not just change for change's sake), I'd be thrilled.
Score: 2 Votes (Like | Disagree)
MRU Avatar
166 months ago
I have an iPhone 5, but I'm still buying the HTC One. (Already pre-ordered) and it's great that HTC have stepped up the ante with some decent sync software for a change. It's been one of the main headaches for mac users with android devices (syncing) and so it's good to see some decent support.

Samsung & Sony etc, need to follow suit....
Score: 2 Votes (Like | Disagree)
ghettochris Avatar
166 months ago
Not sure why everyone's so fussed about the "live tile" or "blink feed" type of display. It's like watching a stock exchange screen or the advertisement screen at Piccadilly Circus. I'm not that addicted to Facebook that I want to see my news feed every time I touch my phone, and I sure don't want to be.

I like having icons and pressing icons and expecting them to launch a single, well defined app, instead of drawing data from multiple obscure apps, which is just confusing.

I agree that simplicity is an absolute must for a smartphone, and it should only do what I ask it to do, nothing else. It's distracting enough as it is.

I hope Apple doesn't change too much of this with iOS 7. I wish they made multi-tasking better but I sure don't want the home screen to change.

I agree, I don't get the all the "OMG iOS is stale, no new features" complaining. It's like claiming there's no innovation in spoons lately. I like it how it is thank you very much, I can get whatever reminders/notifications on the lock screen that I want. I don't want my phone keeping up to date on the weather, stocks, Facebook, etc... burning data and battery when I don't care about them. same goes for the screen size. I do think they should offer the phone parts as an option on the ipad mini for those who want it though.
Score: 2 Votes (Like | Disagree)

Popular Stories

streaming black friday 2025

Black Friday Streaming Deals Include Big Savings on Disney+, Hulu, Apple TV, and More

Monday November 24, 2025 8:03 am PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
Apple Foldable Thumb

Foldable iPhone to Debut These Three Breakthrough Features

Tuesday November 25, 2025 7:09 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
General Black Friday Deals 25 Red

Apple Black Friday Deals Available Now on AirPods, iPads, Accessories, and More

Friday November 21, 2025 8:48 am PST by
We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When...
General Apps Messages Redux

Singapore Orders Changes to iMessage by December

Tuesday November 25, 2025 6:39 am PST by
Singapore has ordered Apple to block or filter messages on iMessage that impersonate government agencies, requiring the company to implement new anti-spoofing protections by December as part of efforts to curb rising online scams, the Straits Times reports. Singapore's Ministry of Home Affairs (MHA) said that it had issued an Implementation Directive to Apple under the Online Criminal Harms...
iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
maxresdefault

The MacRumors Show: iPhone 18 Pro Looks Like a Huge Upgrade

Friday November 21, 2025 9:10 am PST by
On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models. Subscribe to The MacRumors Show YouTube channel for more videos Apple's next-generation iPhones are less than ten months away and we already have a good idea about what to expect based on corroborated leaks, rumors,...
iOS 26

iOS 26.2 Adds These New Features to Your iPhone

Thursday November 20, 2025 10:50 am PST by
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date. Keep reading...
iOS 26 on Three iPhones

iOS 27 Will Reportedly Have Two Key Upgrades

Sunday November 23, 2025 8:48 am PST by
iOS 27 will reportedly have two major elements: quality improvements and new AI features. In his Power On newsletter today, Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense that Apple is focused on improving "quality and underlying performance" over adding new features. Gurman said there is one exception to this rule, though, as he expects...
apple news banner

Apple News Loses CNN

Monday November 24, 2025 7:56 am PST by
American multinational news company CNN has abruptly pulled its content from Apple News, Semafor reports. CNN quietly removed its stories from Apple News over the weekend and there is no longer a feed from the network to subscribe to in the app. This effectively ends its distribution agreement with Apple while the two sides negotiate new terms. Discussions are apparently ongoing and CNN's...