U.S. Mac Sales Surge in January as iMac Orders Pick up Steam

Piper Jaffray analyst Gene Munster today issued a new research report sharing data from research firm NPD covering Apple's U.S. Mac sales for the month of January. According to NPD's data, Mac sales were up a strong 31% year-over-year for the month.

2012_imacs_left_right
Munster attributes the strong performance to Apple finally being able to roll out orders of the new iMac, even as the company remains significantly constrained with multi-week waits for new orders through its online stores. Apple announced the new iMac in late October of last year, but did not begin taking orders until the end of the November with the larger 27-inch models not arriving until several weeks later.

We have analyzed domestic NPD retail data for the month of January which suggests Mac sales were up 31% y/y through the first month of the March quarter. We believe the reason for the significant improvement in the sales data is primarily due to Apple catching up with iMac supply, which the company noted to be constrained in the December quarter. CEO Tim Cook noted that iMac sales were down 700k units y/y in December (we note iMac sales are likely far less impacted by iPad, thus the vast majority of the y/ y unit decline is likely supply).

It remains to be seen if the strong sales will hold up for the remainder of the quarter, and thus Piper Jaffray is maintaining its estimate of a 5% year-over-year decline for the full quarter when global sales are considered.

NPD's data also reveals a bit of a surprise for the iPod, showing U.S. unit sales up 3% year-over-year and revenue up 2%. Piper Jaffray has been modeling for a 17% decline in total iPod sales for the quarter as the device continues to lose favor with consumers shifting music consumption to smartphones. But even a strong showing for the iPod is unlikely to have a significant impact on Apple's bottom line, as the line represented just 4% of Apple's sales in the holiday quarter, typically the strongest one for iPod sales.

Related Roundup: iMac
Buyer's Guide: iMac (Buy Now)
Related Forum: iMac

Popular Stories

iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching Later This Year With These 13 New Features

Wednesday April 23, 2025 8:31 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
iphone 17 dummies sonny dickson

iPhone 17 Air Almost as Thin as Its Buttons, New Images Show

Thursday April 24, 2025 2:14 am PDT by
If you missed the video showing dummy models of Apple's all-new super thin iPhone 17 Air that's expected later this year, Sonny Dickson this morning shared some further images of the device in close alignment with the other dummy models in the iPhone 17 lineup, indicating just how thin it is likely to be in comparison. The iPhone 17 Air is expected to be around 5.5mm thick – with a thicker ...
iPhone 17 Air Pastel Feature

iPhone 17 Air Launching Later This Year With These 16 New Features

Thursday April 24, 2025 8:24 am PDT by
While the so-called "iPhone 17 Air" is not expected to launch until September, there are already plenty of rumors about the ultra-thin device. Overall, the iPhone 17 Air sounds like a mixed bag. While the device is expected to have an impressively thin and light design, rumors indicate it will have some compromises compared to iPhone 17 Pro models, including only a single rear camera, a...
AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Friday April 18, 2025 5:16 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
iphone 17 air dummy unbox therapy

iPhone 17 Air's Extreme Thinness Demoed in New Video

Tuesday April 22, 2025 10:22 am PDT by
Apple plans to release an all-new super thin iPhone this year, debuting it alongside the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. We've seen pictures of dummy models, cases, and renders with the design, but Lewis Hilsenteger of Unbox Therapy today showed off newer dummy models that give us a better idea of just how thin the "iPhone 17 Air" will be. The iPhone 17 Air is expected to be ...
Global Close Your Rings Day Pin

Apple Stores Giving Away a Limited-Edition Pin For Free Today

Thursday April 24, 2025 10:15 am PDT by
Starting today, April 24, Apple Stores around the world are giving away a special pin for free to customers who request one, while supplies last. Photo Credit: Filip Chudzinski The enamel pin's design is inspired by the Global Close Your Rings Day award in the Activity app, which Apple Watch users can receive by closing all three Activity rings today. The limited-edition pin is the physical...
Apple Logo Spotlight Blue

White House Hits Back at Apple's Massive EU Fine

Thursday April 24, 2025 5:57 am PDT by
Apple's $570 million fine from the EU has triggered a sharp rebuke from the White House, which called the fine a form of economic extortion, Reuters reports. The fine was announced on Wednesday by the European Commission, following a formal investigation into Apple's compliance with the bloc's Digital Markets Act (DMA), a landmark piece of legislation aimed at curbing the market dominance of ...
ipad air magic keyboard feature

iPadOS 19 Rumored to Show Mac-Like Menu Bar When Connected to Magic Keyboard

Thursday April 24, 2025 12:09 pm PDT by
When an iPad running iPadOS 19 is connected to a Magic Keyboard, a macOS-like menu bar will appear on the screen, according to the leaker Majin Bu. This change would further blur the lines between the iPad and the Mac. Bloomberg's Mark Gurman previously claimed that iPadOS 19 will be "more like macOS," with unspecified improvements to productivity, multitasking, and app window management,...

Top Rated Comments

0029937 Avatar
159 months ago
I'm really surprised that people are willing to buy the new iMac with NO DVD drive or Firewire!
I'm surprised people still use DVD drives, I can count on one hand how many times I've used mine in the last 5 years.
Score: 16 Votes (Like | Disagree)
SeattleMoose Avatar
159 months ago
Big increase in Mac sales only confirms what I already suspected. Apple performance is completely disconnected from AAPL performance.

All the negative Apple stories on Yahoo are simply plant stories by Wallstreet sharks to drive AAPL down to a point where they can once again buy "cheap". Then they jump back in and the "pump and dump" cycle starts all over again.

Betting on stocks going down should be illegal. Allowing "puts" simply results in pump and dump cycles for short term profits that completely warp stock values simply for short term gain. AAPL over the last half year is the poster boy for this activity.
Score: 15 Votes (Like | Disagree)
Rogifan Avatar
159 months ago
Big increase in Mac sales only confirms what I already suspected. Apple performance is completely disconnected from AAPL performance.

All the negative Apple stories on Yahoo are simply plant stories by Wallstreet sharks to drive AAPL down to a point where they can once again buy "cheap". Then they jump back in and the "pump and dump" cycle starts all over again.

Betting on stocks going down should be illegal. Allowing "puts" simply results in pump and dump cycles for short term profits that completely warp stock values simply for short term gain. AAPL over the last half year is the poster boy for this activity.
You mean like this (on the homepage of yahoo finance right now)?

HP’s New Low-Priced Tablet Puts Even More Pressure On Apple (http://finance.yahoo.com/blogs/daily-ticker/hp-low-priced-tablet-puts-even-more-pressure-154015787.html?desktop_view_default=true)

Why aren't they asking how HP's slate will impact Google Nexus or Amazon Kindle? Because throwing Apple in the headline guarantees someone will click on the article.
Score: 14 Votes (Like | Disagree)
6749974 Avatar
159 months ago
Not surprised...

I'm not surprised. Demand is high for the new iMacs. A lot of people on MacRumors want to complain that Apple isn't meeting their current 'buying criteria' of more power but the truth of the matter is Apple Inc. is filled with smart minds that know society changes, and so does 'buying criteria.'

Not only are iMac's more powerful, but they are thinner, lighter, simpler and more essential—which is what society wants in a desktop machine going forward. Our buying criteria is more influenced by laptops and tablets than anything else.

I talk about buying criteria in my latest podcast. :) :apple: if you want to learn about it and how businesses use it as an innovation strategy.
Score: 12 Votes (Like | Disagree)
0815 Avatar
159 months ago
I'm surprised people still use DVD drives, I couple count on one hand how many times I've used mine in the last 5 years.
agree. When I got the MacAir quite some time back, I also got the external DVD just in case ... guess what - it is still in its original package since I just don't have any use for it anymore.

That does not mean nobody needs a DVD drive - but those few have the option to get an external one ... no need to put a drive that most people don't need into a machine.

But some people will keep complaining, no matter if they have a real use case ... same happened back than when the floppy drive got removed and people thought 'how can they sell a machine without the really important floppy drive' ...
Score: 8 Votes (Like | Disagree)
Born Again Avatar
159 months ago
Well it's obvious to many of us

consumers want skinnier computers with a hump (bootie) in the back :cool:
Score: 8 Votes (Like | Disagree)