Apple Hiring Software Manager and Engineer to Build 'Next Generation Features' for Apple TV

apple_tv_buy_99As noted by 9to5Mac, Apple has posted a job listing seeking a new software engineering manager focused on "next generation features for Apple TV".

The Apple TV team is looking for an experienced engineering manager to help deliver the next generation features for Apple TV. Bring your creative energy and engineering discipline, and help us bring the Apple experience to the Living Room. [...]

- Lead a team of engineers working on exciting new features and functionality
- Drive releases from initial concept to completion
- Work closely with cross functional teams, representing Apple TV across Apple
- Develop the engineering plan for upcoming projects
- Communicate status to key stakeholders and senior management

The managerial job listing comes roughly a month after the company posted another listing seeking an Apple TV software engineer interested in "delivering first in class home entertainment solutions".

While the listings unsurprisingly do not offer any specific information about Apple's plans for the Apple TV platform and are filled with typical human resources phrases designed to appeal to prospective employees, they do suggest that Apple may be increasing staffing to push forward on a television initiative.

Rumors of an Apple television set and/or a new set-top box with increased functionality have repeatedly surfaced over the years, although the company's efforts have reportedly been slowed by content negotiations. A new report from TechCrunch's MG Siegler indicates, however, that Apple may finally be ready to begin its push later this year with a focus on third-party apps for the Apple TV and future hardware.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

hikawa phone grip stand apple%402x

Apple Launches Second Limited-Edition iPhone Accessory in a Month

Friday November 21, 2025 3:53 am PST by
Apple has begun selling the Hikawa Phone Grip and Stand, a new limited-edition iPhone accessory designed with accessibility in mind. Designed by LA-based Bailey Hikawa to celebrate the 40th anniversary of accessibility at Apple, the grip uses magnets to securely snap onto any iPhone with MagSafe. Apple says it can be removed with ease, and doubles as a stand with two different viewing...
iOS 26

iOS 26.2 Adds These New Features to Your iPhone

Thursday November 20, 2025 10:50 am PST by
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date. Keep reading...
Apple Shopping Event 2025

Apple Announces 2025 Black Friday Event, Here's What You Can Get

Thursday November 20, 2025 6:28 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others. During the shopping event, customers can get an Apple gift card with...
iOS 26 on Three iPhones

iOS 27 Will Reportedly Have Two Key Upgrades

Sunday November 23, 2025 8:48 am PST by
iOS 27 will reportedly have two major elements: quality improvements and new AI features. In his Power On newsletter today, Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense that Apple is focused on improving "quality and underlying performance" over adding new features. Gurman said there is one exception to this rule, though, as he expects...
maxresdefault

The MacRumors Show: iPhone 18 Pro Looks Like a Huge Upgrade

Friday November 21, 2025 9:10 am PST by
On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models. Subscribe to The MacRumors Show YouTube channel for more videos Apple's next-generation iPhones are less than ten months away and we already have a good idea about what to expect based on corroborated leaks, rumors,...
Apple Foldable Thumb

Foldable iPhone to Debut These Two Breakthrough Features

Wednesday November 19, 2025 7:26 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include two standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
General Black Friday Deals 25 Red

Apple Black Friday Deals Available Now on AirPods, iPads, Accessories, and More

Friday November 21, 2025 8:48 am PST by
We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When...
ipad black friday 2025

The Best Early Black Friday iPad Deals

Thursday November 20, 2025 10:20 am PST by
Black Friday is just over a week away, and iPad deals have finally started to flood in at retailers like Amazon and Best Buy. Below we're tracking discounts on every current generation iPad, including lowest-ever prices on M3 iPad Air and M5 iPad Pro, plus steep markdowns on iPad and iPad mini. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a ...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Wednesday November 19, 2025 4:00 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...

Top Rated Comments

dstankus Avatar
167 months ago
TV with Siri!

Really?

"Siri, put on Channel 2"

"I have found 37 channels that contain the number 2. Which would you like?"
Score: 30 Votes (Like | Disagree)
Doctor Q Avatar
167 months ago
New developments?

I want my Apple TV to give me turn-by-turn directions, e.g., "Get off sofa, turn right, walk 10 steps, turn left, open refrigerator door, get next beer, close refrigerator door, turn left, 10 steps, turn right, sit back down on sofa."

Better yet, the Apple TV should get the beer for me.
Score: 13 Votes (Like | Disagree)
basesloaded190 Avatar
167 months ago
needs to run apps from the appstore, allow the ipad to be its keyboard and mouse

This can already be done.
Score: 10 Votes (Like | Disagree)
WiiDSmoker Avatar
167 months ago
I want my Apple TV to give me turn-by-turn directions, e.g., "Get off sofa, turn right, walk 10 steps, turn left, open refrigerator door, get next beer, close refrigerator door, turn left, 10 steps, turn right, sit back down on sofa."

Better yet, the Apple TV should get the beer for me.

Hire this man
Score: 8 Votes (Like | Disagree)
S.B.G Avatar
167 months ago
This "hobby" of theirs is getting more serious all the time. I'm looking forward to seeing what they will do with it. Hopefully they'll bring some apps to the device.
Score: 5 Votes (Like | Disagree)
IronManFan Avatar
167 months ago
How about making the ATV picture quality awesome instead of adequate?

With h.265, there's a chance to make iTunes 1080p content true Blu-Ray quality, if not better, instead of the over-compressed near-beer that it is now, which is good enough for most, but certainly not fantastic. "Good enough" is what Android is aiming for and succeeding. Google Play is a joke right now, but it might not be in five years.

Apple needs to aim for nothing less than becoming the premier supplier of videophile-quality film and TV content and taking the lead in making the home theater experience completely seamless and disc-free, before they start monkeying around with an iTV, especially given Tim Cook's feelings about OLED.
Score: 4 Votes (Like | Disagree)