Bloomberg reports that Apple is to open its first store in Berlin, in the upmarket shopping district of Ku'damm.

berlin
The store, for which Apple began hiring over a year ago, will be in a former movie theatre at Ku'damm 26, opposite the Hard Rock Cafe and close to the city's most famous department store, Kaufhaus des Westens. The area is home to Berlin's biggest concentration of luxury shops, including Hermes and Louis Vuitton.

San Francisco real-estate website Socketsite meanwhile reports that Apple is to open its fourth San Francisco, CA store at 400 Castro Street, a former Bank of America building recently vacated by Diesel after a reputed 50% hike in the rent. A separate area of the building has remained vacant for two years after a Sprint store closed, suggesting that Apple may plan to combine the two spaces.

400 Castro Street
The building featured in the 2008 movie Milk, starring Sean Penn as the gay rights activist Harvey Milk, the city's first openly gay supervisor who was assassinated in 1978. A memorial to Milk serves as the entrance to the subway station.

Update: Castro Biscuit reports that Apple is in fact not interested in the 400 Castro location, as it is too small for the company's needs.

Top Rated Comments

MNT Avatar
155 months ago
That building in SF is right across from the Castro Theater, right in the middle of the Castro District at the intersection of Market and Castro. Great location for a store. I hope they're bringing back the rainbow logo for this one!
Score: 6 Votes (Like | Disagree)
Ivan0310 Avatar
155 months ago
My first thought was, "Apple doesn't already have a store in Berlin...?"
Score: 6 Votes (Like | Disagree)
RolyPolyBird Avatar
155 months ago
Ku'damm is a lame location for an Apple store, it is a "has been" location. They should have found somewhere in Mitte.

And Gravis is going to be in serious trouble, they are going to have to diversify or something.
Score: 3 Votes (Like | Disagree)
mono1980 Avatar
155 months ago
how about a store in lansing michigan instead? we don't have any here...

Yeah, unfortunately we are in no man's land here. Can't get a Trader Joe's or Whole Foods either.
Score: 2 Votes (Like | Disagree)
Gemütlichkeit Avatar
155 months ago
My first thought was, "Apple doesn't already have a store in Berlin...?"

came here to post this same thing haha
Score: 1 Votes (Like | Disagree)
RolyPolyBird Avatar
155 months ago
in the old days, we would sit at the bar at Hagenstr. 5 and teach the girls to sing.

I don't think you are giving us the whole story! ;)
Score: 1 Votes (Like | Disagree)

Popular Stories

New Things Your iPhone Can Do in iOS 18

20 New Things Your iPhone Can Do in iOS 18.2

Monday December 16, 2024 8:55 am PST by
Apple released iOS 18.2 in the second week of December, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. Apple has added a handful of new non-AI related feature controls as...
iphone 16 apple intelligence

Apple Drops Plans for iPhone Hardware Subscription Service

Wednesday December 18, 2024 11:39 am PST by
Apple is no longer planning to launch a hardware subscription service that would let customers "subscribe" to get a new iPhone each year, reports Bloomberg's Mark Gurman. Gurman first shared rumors about Apple's work on a hardware subscription service back in 2022, and at the time, he said that Apple wanted to develop a simple system that would allow customers to pay a monthly fee to gain...
iPhone 17 Pro Dual Tone Feature 1

iPhone 17 Pro Rumored to Stick With 'Triangular' Camera Design

Wednesday December 18, 2024 2:36 am PST by
Contrary to recent reports, the iPhone 17 Pro will not feature a horizontal camera layout, according to the leaker known as "Instant Digital." In a new post on Weibo, the leaker said that a source has confirmed that while the appearance of the back of the iPhone 17 Pro has indeed changed, the layout of the three cameras is "still triangular," rather than the "horizontal bar spread on the...
elevation lab airtag battery

Your AirTag's Battery Will Last for Up to 10 Years With Elevation Lab's New TimeCapsule Enclosure

Wednesday December 18, 2024 10:05 am PST by
Elevation Lab today announced the launch of TimeCapsule, an innovative and simple solution for increasing the battery life of Apple's AirTag. Priced at $20, TimeCapsule is an AirTag enclosure that houses two AA batteries that offer 14x more battery capacity than the CR2032 battery that the AirTag runs on. It works by attaching the AirTag's upper housing to the built-in custom contact in the...
apple tv 4k yellow bg feature

New Apple TV Rumored to Launch Next Year With These Features

Tuesday December 17, 2024 9:02 am PST by
The current Apple TV 4K was released more than two years ago, so the streaming device is becoming due for a hardware upgrade soon. Fortunately, it was recently rumored that a new Apple TV will launch at some point next year. Below, we recap rumors about the next-generation Apple TV. Bloomberg's Mark Gurman last week reported that Apple has been working on its own combined Wi-Fi and...
blackmagic vision pro

Blackmagic Debuts $30K 3D Camera for Capturing Video for Vision Pro

Monday December 16, 2024 4:17 pm PST by
Blackmagic today announced that its URSA Cine Immersive camera is now available for pre-order, with deliveries set to start late in the first quarter of 2025. Blackmagic says that this is the world's first commercial camera system designed to capture 3D content for the Vision Pro. The URSA Cine Immersive camera was first introduced in June, but it has not been available for purchase until...
mac pro creativity

Apple Launched the Controversial 'Trashcan' Mac Pro 11 Years Ago Today

Thursday December 19, 2024 7:00 pm PST by
Apple launched the controversial "trashcan" Mac Pro eleven years ago today, introducing one of its most criticized designs that persisted through a period of widespread discontentment with the Mac lineup. The redesign took the Mac Pro in an entirely new direction, spearheaded by a polished aluminum cylindrical design that became unofficially dubbed the "trashcan" in the Mac community. All of ...
iPhone 17 Slim Feature

'iPhone 17 Air' With 'Major' Design Changes and 19-Inch MacBook Detailed in New Report

Sunday December 15, 2024 9:47 am PST by
Apple is planning a series of "major design" and "format changes" for iPhones over the next few years, according to The Wall Street Journal's Aaron Tilley and Yang Jie. The paywalled report published today corroborated the widely-rumored "iPhone 17 Air" with an "ultrathin" design that is thinner than current iPhone models. The report did not mention a specific measurement, but previous...