Thunderbolt Adoption Reportedly Slowed by Intel's Licensing and Certification, But Improvements Coming
Last July, Ars Technica took a look at the state of the Thunderbolt standard developed by Apple and Intel, noting that adoption remained slow amid high pricing some eighteen months after the standard's introduction. The report did, however, suggest that pricing could begin to improve in 2013 as the next generation of Thunderbolt chips hit the market.
Ars Technica has now published a follow-up report looking at how things have changed over the past six months, pointing to a number of improvements such as slightly lower pricing on Thunderbolt cables from Apple, the introduction of the first wave of optical cables supporting the standard, and the launch of new docking stations and other peripherals taking advantage of Thunderbolt.
The report indicates that the biggest holdup to wider adoption of Thunderbolt appears to be Intel's licensing and certification process, with the company dedicating only limited resources to helping third-party vendors bring their Thunderbolt products to market.
Several vendors we have spoke to over the past year have claimed that Intel was holding up the process, cherry picking which vendors it worked with.
Though Intel had effectively denied this characterization in the past, the company explained the situation a bit differently when we spoke at CES last week. Jason Ziller, Director of Thunderbolt Marketing & Planning at Intel, told Ars that Intel has "worked closely" with vendors it felt could "offer the best products" and could meet its stringent "certification requirements." The subtext seemed to be that Intel had limited resources to support and certify new products, and so it gave priority to devices that were perhaps more novel than those proposed by other makers.
Ziller indicated that Intel would be broadening its efforts this year, suggesting that more Thunderbolt products may be able to make their way into consumers' hands. Combining those efforts with continued cost drops and the first moves into Windows machines, Apple and Intel are undoubtedly hoping that 2013 will finally see Thunderbolt turn the corner.
Popular Stories
We're getting closer to the launch of the final major iOS update of the year, with Apple set to release iOS 26.2 in December. We've had three betas so far and are expecting a fourth beta or a release candidate this week, so a launch could follow as soon as next week.
Past Launch Dates
Apple's past iOS x.2 updates from the last few years have all happened right around the middle of the...
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device.
Subscribe to the MacRumors YouTube channel for more videos.
Below, we've collated an updated set of key details that ...
Apple AI chief John Giannandrea is stepping down from his position and retiring in spring 2026, Apple announced today.
Giannandrea will serve as an advisor between now and 2026, with former Microsoft AI researcher Amar Subramanya set to take over as vice president of AI. Subramanya will report to Apple engineering chief Craig Federighi, and will lead Apple Foundation Models, ML research, and ...
Netflix has quietly removed the ability to cast content from its mobile apps to most modern TVs and streaming devices, including newer Chromecast models and the Google TV Streamer.
The change was first spotted by users on Reddit and confirmed in an updated Netflix support page (via Android Authority), which now states that the streaming service no longer supports casting from mobile devices...
Apple is encouraging iPhone users who are still running iOS 18 to upgrade to iOS 26 by making the iOS 26 software upgrade option more prominent.
Since iOS 26 launched in September, it has been displayed as an optional upgrade at the bottom of the Software Update interface in the Settings app. iOS 18 has been the default operating system option, and users running iOS 18 have seen iOS 18...
2026 could be a bumper year for Apple's Mac lineup, with the company expected to announce as many as four separate MacBook launches. Rumors suggest Apple will court both ends of the consumer spectrum, with more affordable options for students and feature-rich premium lines for users that seek the highest specifications from a laptop.
Below is a breakdown of what we're expecting over the next ...
Apple's iPhone 17 lineup is selling well enough that Apple is on track to ship more than 247.4 million total iPhones in 2025, according to a new report from IDC.
Total 2025 shipments are forecast to grow 6.1 percent year over year due to iPhone 17 demand and increased sales in China, a major market for Apple.
Overall worldwide smartphone shipments across Android and iOS are forecast to...
Cyber Week is here, and you can find popular Apple products like AirPods, iPad, Apple Watch, and more at all-time low prices. In this article, the majority of the discounts will be found on Amazon.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
Specifically,...
The calendar has turned to December, and the quieter year-end holiday season is now upon us. Nevertheless, we can still expect a few things from Apple this month.
Apple previously announced that iOS 26.2 will be released to the general public in December, and we can expect corresponding updates to be released as well, including iPadOS 26.2, macOS 26.2, watchOS 26.2, tvOS 26.2, and visionOS...
The updated specs of the M5 iPad Pro may point toward a major new feature for Apple's next-generation Studio Display expected in early 2026.
Apple's latest iPad Pro debuted last month and contains one display-related change that stands out: it can now drive external monitors at up to 120Hz with Adaptive Sync. The feature should deliver lower latency, smoother motion, and fewer visual...
