AT&T Pre-Announces 'Best-Ever' iPhone Sales in 4Q 2012

attlogo375wideAhead of its official earnings release for the fourth quarter of 2012 later this month, AT&T today announced that it sold over 10 million smartphones during the quarter, including "best-ever" sales of both iPhone and Android devices.

“We had another incredible quarter of smartphone sales as the mobile Internet continues to drive strong growth in wireless,” said Ralph de la Vega, president and chief executive officer for AT&T Mobility. “These are the industry’s most valuable postpaid subscribers with average revenues twice that of non-smartphone subscribers. During the quarter, we averaged more than 110,000 smartphone sales a day as customers flocked to our leading portfolio of the latest Android, Apple and Windows devices.

AT&T's previous best quarter came in the fourth quarter of 2011, when the carrier activated a total of 9.4 million smartphones with 7.6 million of them being iPhones.

Apple is expected to report a strong holiday quarter when it releases its earnings on January 23, buoyed by a full quarter's worth of iPhone 5 sales and fresh updates across much of the rest of its product lineup.

Related Forum: iPhone

Popular Stories

iPhone SE 4 Thumb 1

iPhone SE 4 With Apple's Own 5G Modem 'Confirmed' to Launch in March

Tuesday November 19, 2024 12:12 pm PST by
Barclays analyst Tom O'Malley and his colleagues recently traveled to Asia to meet with various electronics manufacturers and suppliers. In a research note this week, outlining key takeaways from the trip, the analysts said they have "confirmed" that a fourth-generation iPhone SE with an Apple-designed 5G modem is slated to launch towards the end of the first quarter next year. In line with previo...
airtag purple

AirTag 2 Rumored to Launch Next Year With These New Features

Sunday November 17, 2024 5:18 am PST by
Apple released the AirTag in April 2021, so it is now three over and a half years old. While the AirTag has not received any hardware updates since then, a new version of the item tracking accessory is rumored to be in development. Below, we recap rumors about a second-generation AirTag. Timing Apple is aiming to release a new AirTag in mid-2025, according to Bloomberg's Mark Gurman....
Magic Mouse Next to Keyboard

No, Apple CEO Tim Cook Didn't Say He Prefers Logitech's MX Master 3 Over the Magic Mouse

Sunday November 17, 2024 3:03 pm PST by
While the Logitech MX Master 3 is a terrific mouse for the Mac, reports claiming that Apple CEO Tim Cook prefers that mouse over the Magic Mouse are false. The Wall Street Journal last month published an interview with Cook, in which he said he uses every Apple product every day. Soon after, The Verge's Wes Davis attempted to replicate using every Apple product in a single day. During that...
Generic iOS 18 Feature Real Mock

Apple Releases iOS 18.1.1 and iPadOS 18.1.1 With Security Fixes

Tuesday November 19, 2024 10:10 am PST by
Apple today released iOS 18.1.1 and iPadOS 18.1.1, minor updates to the iOS 18 and iPadOS 18 operating systems that debuted earlier in September. iOS 18.1.1 and iPadOS 18.1.1 come three weeks after the launch of iOS 18.1. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. Apple has also released iOS 17.7.2 for...
at t turbo indicator iphone 16 pro max v0 8hrh7w5f3w1e1

AT&T Turbo Indicator Showing Up in iPhone Status Bar for Subscribers

Wednesday November 20, 2024 3:42 am PST by
AT&T has begun displaying "Turbo" in the iPhone carrier label for customers subscribed to its premium network prioritization service, according to reports on Reddit. The new indicator seems to have started appearing after users updated to iOS 18.1.1, but that could be just coincidence. Image credit: Reddit user No_Highlight7476 The Turbo feature provides enhanced network performance through ...
iPhone 17 Slim Feature Single Camera 1 Redux

'iPhone 17 Air' Rumored to Surpass iPhone 6 as Thinnest iPhone Ever

Monday November 18, 2024 1:07 pm PST by
In a research note with Hong Kong-based investment bank Haitong today, obtained by MacRumors, Apple analyst Jeff Pu said he agrees with a recent rumor claiming that the so-called "iPhone 17 Air" will be around 6mm thick. "We agreed with the recent chatter of an 6mm thickness ultra-slim design of the iPhone 17 Slim model," he wrote. If that measurement proves to be accurate, there would be ...
bug security vulnerability issue fix larry

Make Sure to Update: iOS 18.1.1 and macOS Sequoia 15.1.1 Fix Actively Exploited Vulnerabilities

Tuesday November 19, 2024 10:52 am PST by
The iOS 18.1.1, iPadOS 18.1.1, and macOS Sequoia 15.1.1 updates that Apple released today address JavaScriptCore and WebKit vulnerabilities that Apple says have been actively exploited on some devices. With the JavaScriptCore vulnerability, processing maliciously crafted web content could lead to arbitrary code execution. The WebKit vulnerability had the same issue with maliciously crafted...

Top Rated Comments

ozziegn Avatar
155 months ago
9.4 million smartphones with 7.6 million of them being iPhones?

gee, I guess the proof's in the pudding. iPhones still outsell Android garbage by far. (at least with AT&T)
Score: 7 Votes (Like | Disagree)
samcraig Avatar
155 months ago
9.4 million smartphones with 7.6 million of them being iPhones?

gee, I guess the proof's in the pudding. iPhones still outsell Android garbage by far. (at least with AT&T)

It means that iPhones outsell Android and Windows phones.

There are several Android phones which are not remotely "garbage"

----------

BTW - the article headline is misleading

We don't know if ATT's iPhone sales for this quarter were best ever for the iPhone - we just know that ATT's smartphone sales were best ever
Score: 4 Votes (Like | Disagree)
kdarling Avatar
155 months ago
Carriers will always find a way for something to be "record sales", whether it's over a weekend, quarter, hour, whatever :)

The main thing to keep in mind, is that while they give total smartphone sales, AT&T never reports the number of iPhone sales... they only report the number of iPhone activations, which results in a more impressive figure.

Activations include hand-me-down and resold iPhones. They also include all the new iPhones, of course, no matter which model (5, 4S, 4) they are.

Often AT&T will add something like "the majority of activations were the new model XX", which could mean anything from 34%-99% of the three models being sold.

--

As for old phones, historically, if the incoming iPhone is a rehash model, the percentage of old device activations is only around 11%, as people don't upgrade as much for incremental changes.

OTOH, if the new iPhone is a very desirable style change or software addition (like Siri), people are quicker to get rid of their old phones, and the fallout used activations can be over 20% of the total on AT&T.

-- For example, when the 4S came out, AllThingsD and CIRP Research found:


* 79% of iphone sales on AT&T were upgrades.
* 49% of those upgrade buyers sold/gave their old phone to someone else.
* 87% of those old phones were likely activated by the new owner.
* ========
* 33% total (87% of 49% of 79%) of sales result in a used activation

So for every three new iPhone 4S sold+activated on ATT, one used iPhone was also activated... or 25% of the total eventual activations. That's an impressive used market, but it also meant some of the headlines about 4S "sales" were way off if they just relied on activation count.
Score: 3 Votes (Like | Disagree)
samcraig Avatar
155 months ago
Seeing that the iPhone just recently surpassed over 50% marketshare in the U.S. for the first time ever and Android continued its slide to 40%, I would find it hard to believe this wouldn't be reflected in AT&T's sales since they sell more iPhones than any other U.S. carrier.

I wouldn't argue that point. That being said - the title of this article and any reference to the fact ATT has stated as such at this point is not accurate.
Score: 3 Votes (Like | Disagree)
samcraig Avatar
155 months ago
Since when is looking for factual information being a Debbie Downer? If no one cares - why associate my desire for the actual fact with being "depressing"

Assumptions can be made in any direction - they are assumptions.

FYI - the past doesn't equal the present and future. Just because historically it's been 80 percent doesn't mean that's a given....

Okay, Debbie Downer, choose to assume the downside. No one really cares if they did or didn't, but why wouldn't anyone just assume they did?

I'm not picking random numbers. The iPhone has always pretty much been 80% of AT&T's smartphone sales. Let's also look at recent reports of Apple pushing past 50% US marketshare and knocking Android down to just over 40%.

You're absolutely right, we won't ACTUALLY know until AT&T releases ACTUAL numbers, but in the meantime, why would you assume otherwise?


Honestly, Samsung NEVER releases ACTUAL numbers and yet no one has a problem believing what all the analysts say with regards to their #1 marketshare.
Score: 3 Votes (Like | Disagree)
Macboy Pro Avatar
155 months ago
Since AT$T is making money hand over fist with the iPhone, why don't they do something for a change and treat their customers right like giving them the truly unlimited data they are paying for.

----------




AAPL was up in the pre-market and opened on session highs yet the gains were cut in half as of now, just a little under 45 minutes since the market opened.


Sorry but do they CAP your data? or do they throttle you over a certain amount so that you get what you are paying for with your 2007 unlimited data plan. You are paying for 3G speeds, not LTE. I suggest AT&T let you have 3G unlimited, at the 1mb or less you would have gotten in 2007.

I get 35-40mb/s regularly on AT&T LTE network in Tampa. Should I be allowed unlimited data on the cellular network at that speed. If they did, it would crush the network.

I am flipping sick of clueless people who moan and complain when they can't get stuff for free.

AT&T is clearly investing in faster LTE networks which is not free...
Score: 3 Votes (Like | Disagree)