Annual 'Lucky Bags' Coming to Japanese Apple Stores on January 2

During the new year in Japan, retailers often offer a Fukubukuro, or "mystery bag," which is a grab bag that is filled with a random assortment of products sold at a steep discount.

Apple has participated in this tradition for several years, and will once again be offering its "Lucky Bag" in seven different Japanese Apple stores on January 2.

luckybags
Lucky Bags, which Apple sells for 33,000 yen or $390, traditionally contain items like iPods, headphones, and t-shirts. A few fortunate folks, however, have received big ticket items in previous years, like MacBook Airs or iPads, which have made Lucky Bags ultra popular in Japan.

Apple's grab bags are sold as is, and returns are not accepted unless a product is defective. Still, the bags have been quick sellers in previous years.

According to Tech in Asia, people begin to line up the night before in order to get their hands on a bag, as the sale is similar to Black Friday.

Unfortunately, you'll have to get in line very early if want one of these Lucky Bags. People typically begin lining up at the Apple store on the night before, so if you show up in the morning, and still manage to secure a bag — well, consider yourself lucky. I tried a couple of years ago, but walked away disappointed.

Like Apple's 12 Days of Christmas, this promotion is regionally limited to Japanese customers, though other countries, like China, may see the same traditional Apple Store sales during the new year.

Popular Stories

cook trump

Trump Responds to Apple Keeping Diversity Policies

Wednesday February 26, 2025 6:32 am PST by
In an all-caps post on Truth Social today, U.S. President Donald Trump said Apple should fully end its diversity, equity, and inclusion (DEI) policies. Tim Cook meeting with President Trump in 2017 "APPLE SHOULD GET RID OF DEI RULES, NOT JUST MAKE ADJUSTMENTS TO THEM," he wrote. Trump's post comes one day after Apple held its annual shareholders meeting, during which a majority of...
iOS 18

Apple Says iOS 18.4 Will Be Released in April With These New Features

Wednesday February 26, 2025 7:15 am PST by
In a recent press release, Apple confirmed that iOS 18.4 will be released in April. From the Apple News+ Food announcement:Coming with iOS 18.4 and iPadOS 18.4 in April, Apple News+ subscribers will have access to Apple News+ Food, a new section that will feature tens of thousands of recipes — as well as stories about restaurants, healthy eating, kitchen essentials, and more — from the...
apple watch ultra snow

6 Features Coming to the Apple Watch Ultra 3

Tuesday February 25, 2025 9:00 am PST by
The Apple Watch Ultra 3 is expected to launch later this year, arriving two years after the previous model with a series of improvements. While no noticeable design changes are expected for the third generation since the company tends to stick with the same Apple Watch design through three generations before changing it, there are a series of internal upgrades on the way. By the time the ...
iPhone Fold Vertical Feature

Apple's 2026 Foldable iPhone Has No Visible Display Crease – Report

Tuesday February 25, 2025 2:58 am PST by
Apple is making significant headway on its long-rumored foldable iPhone, with a new report suggesting the company has achieved a major breakthrough by effectively eliminating the screen crease that plagues current foldable devices. According to Korean publication ETNews, Apple is finalizing its component suppliers for the foldable iPhone, with the selection process expected to be completed...
trump iphone dictation issue

Apple Fixing 'Trump' Dictation Processing Bug

Tuesday February 25, 2025 1:18 pm PST by
Multiple iPhone owners today noticed a pronunciation processing issue that causes the word "Trump" to momentarily show up when using dictation to send a message with the word "racist." In some cases, when speaking the word racist through the iPhone's built-in dictation feature, the iPhone briefly interprets the spoken word as "Trump" and "Trump" text shows up in the Messages app before being ...
airpods pro purple

Here's When AirPods Pro 3 Are Rumored to Launch

Monday February 24, 2025 9:14 am PST by
According to a post on X today from a leaker known as Kosutami, Apple plans to launch AirPods Pro 3 in May or June this year. The leaker also claimed that an AirTag 2 will launch around the same time. Kosutami is best known as a collector of prototype Apple hardware, but they have occasionally shared accurate information about Apple's future product plans. For example, they accurately...
airtag orange

AirTag 2 Rumored to Launch in May or June With These New Features

Monday February 24, 2025 6:11 am PST by
Apple plans to launch a second-generation AirTag in May or June this year, according to a post today from a leaker known as Kosutami. Bloomberg's Mark Gurman previously reported that a new AirTag would be released in mid-2025. May or June would align with that timeframe. Below, we recap three new features rumored for the AirTag 2: With a second-generation Ultra Wideband chip, the...
ios 18 4 carplay

iOS 18.4 Includes a Small But Useful Change for CarPlay

Sunday February 23, 2025 2:23 pm PST by
The first beta of iOS 18.4 is now available, and it includes a small but useful change for CarPlay. As we noted in our list of iOS 18.4 features, CarPlay now shows a third row of icons, up from two rows previously. However, this change is only visible in vehicles with a larger center display. For example, a MacRumors Forums member noticed the change in a Toyota Tundra, which can be equipped...

Top Rated Comments

Dr McKay Avatar
159 months ago
I'd love to go but I don't have a car... :eek:
Considering you live in California, are you referring to this car? :D

Score: 35 Votes (Like | Disagree)
puma1552 Avatar
159 months ago
most people here forgot that this isnt an apple only thing, but rather common practice for many japanese retailers.

when in rome...
Score: 8 Votes (Like | Disagree)
725032 Avatar
159 months ago
Crazy people are crazy anywhere. Can't really pin that on the US. If that kid had been in Europe when he went nuts, I wouldn't be pinning that on Europe. It's just a rare circumstance creating a rare horror, that wasn't dealt with in time to prevent the disaster.

Europe is a continent and the US a country. Please don't be so small minded

----------

Wait, are you talking about the attack in Norway that left some 69 kids dead? Terrible regardless of where it happens....which unfortunately is the world over.

but week after week in the US
Score: 8 Votes (Like | Disagree)
725032 Avatar
159 months ago
There was a kid in Europe who killed all those school kids 1-2 years ago in Sweden or Norway.

Crazy is everywhere.

Crazy is indeed everywhere... It just occurs a lot more often in the US
Score: 7 Votes (Like | Disagree)
Anonymouslives Avatar
159 months ago
... whereas mass shootings occur weekly in the US.
or our US troops kill tons of people in the Middle East every day, including women and children, but that doesn't make the news over here, because that's not what they want us to see. The US is likely responsible for millions of innocent lives, from invading foreign countries. But hey, it's not on Fox, or MSNBC, so it's not real, right?
Score: 6 Votes (Like | Disagree)
CodeBreaker Avatar
159 months ago
Now where did I keep my X-ray goggles?
Score: 6 Votes (Like | Disagree)