The Wall Street Journal reports that turnout for the launch of the iPad mini and fourth-generation iPad in China today was fairly low, with Apple's lottery system and two-per-person limits for in-person sales of the iPad mini said to be making it more difficult for scalpers to run their operations.

beijing sanlitun ipad mini launch
iPad mini on display at Apple's Sanlitun retail store in Beijing

The scalpers were still present, however, as the report notes that a number of them were set up some distance away from Apple's Sanlitun store in Beijing to collect units purchased by others.

On Friday morning, Apple’s Sanlitun store opened to no crowds, but a large group of scalpers was standing a hop and skip from the store entrance collecting iPad Minis from Chinese customers in exchange for cash. Behind them, on a nearby bench, sat tall stacks of the devices.

A Wall Street Journal reporter was accosted by the scalpers after he tried to film the scene, but Apple and mall security declined to intervene in the situation.

Li Yongqiang, 18, said he wasn’t picked in the lottery to purchase the iPad Mini but still arrived at 8:30 a.m. to observe the atmosphere. Mr. Li said scalpers met with a crowd of about a hundred outside the Apple store to discuss the process of purchasing the iPad Mini. The crowd appeared to be predominantly made up of customers there to purchase the product on behalf of scalpers, he added. It’s not clear how the scalpers were able to get so many of their people selected for the lottery.

Apple continues to hold a dominant share of the tablet market in China as it does in many countries around the world, and with China now responsible for 15% of the company's revenue, Apple is no doubt hoping for strong sales of the latest devices heading into the end of the year.

Related Roundup: iPad mini
Buyer's Guide: iPad Mini (Caution)
Related Forum: iPad

Top Rated Comments

D.T. Avatar
171 months ago
A local resident was interviewed about his interest in an iPad Mini, and said, "I build the things all day long, I sure as hell don't want to see one at home..."
Score: 8 Votes (Like | Disagree)
somethingelsefl Avatar
171 months ago
what I don't get is how do you have thousands of dollars worth of apple products just sitting there and no one comes up and tries to rob them....
Probably the exact same reasons that people don't steal them in other countries.

MR moderators must have their hands full trying to keep out racism in every single China-focused post. It's unbelievable.

----------

Why is there so many asians at that store? :confused:
What value does your comment add to MR? Is it even related to Apple in the slightest?
Score: 2 Votes (Like | Disagree)
rollzst Avatar
171 months ago
A local resident was interviewed about his interest in an iPad Mini, and said, "I build the things all day long, I sure as hell don't want to see one at home..."
Erm no because they are not even build in Beijing!
Score: 2 Votes (Like | Disagree)
Lark.Landon Avatar
171 months ago
Do you usually type/talk without thinking? Clearly you have no idea what you're saying.

Couldn't it possibly be because the Apple store is in an upscale mall in one of the biggest cities in China, where the average patron wouldn't blatantly steal goods in broad daylight (or any other time of the day)?

Really? Because it sounds like you're trolling.

Most nations have much more rigid punishments than the United States. Only in America can you go to prison and still earn a high school diploma, watch television, browse the internet and play games.

Yes, the scalpers are in a high traffic area and that is probably why they aren't getting robbed. BUT punishment are much worse in other countries. FFS the Chinese beat people with flashlights for being Christian.
Score: 1 Votes (Like | Disagree)
Icaras Avatar
171 months ago
Do you usually type/talk without thinking? Clearly you have no idea what you're saying.

Couldn't it possibly be because the Apple store is in an upscale mall in one of the biggest cities in China, where the average patron wouldn't blatantly steal goods in broad daylight (or any other time of the day)?
I said "probably". Meaning, its just a guess on my part. The fact is China is still a strictly government controlled nation. Don't forget Facebook and Google are banned in China.

Do you usually get your panties all tied up in a knot on Internet forums?
Score: 1 Votes (Like | Disagree)
thelookingglass Avatar
171 months ago
Probably because this is China, a very strict communist country with probably more severe criminal penalty laws than your average western nation.

Do you usually type/talk without thinking? Clearly you have no idea what you're saying.

Couldn't it possibly be because the Apple store is in an upscale mall in one of the biggest cities in China, where the average patron wouldn't blatantly steal goods in broad daylight (or any other time of the day)?
Score: 1 Votes (Like | Disagree)

Popular Stories

iphone 17 models

No iPhone 18 Launch This Year, Reports Suggest

Thursday January 1, 2026 8:43 am PST by
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle. Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
duolingo ad live activity

Duolingo Used iPhone's Dynamic Island to Display Ads, Violating Apple Design Guidelines

Friday January 2, 2026 1:36 pm PST by
Language learning app Duolingo has apparently been using the iPhone's Live Activity feature to display ads on the Lock Screen and the Dynamic Island, which violates Apple's design guidelines. According to multiple reports on Reddit, the Duolingo app has been displaying an ad for a "Super offer," which is Duolingo's paid subscription option. Apple's guidelines for Live Activity state that...
Low Cost A18 Pro MacBook Feature Pink

Apple's 2026 Low-Cost A18 Pro MacBook: What We Know So Far

Friday January 2, 2026 4:33 pm PST by
Apple is planning to release a low-cost MacBook in 2026, which will apparently compete with more affordable Chromebooks and Windows PCs. Apple's most affordable Mac right now is the $999 MacBook Air, and the upcoming low-cost MacBook is expected to be cheaper. Here's what we know about the low-cost MacBook so far. Size Rumors suggest the low-cost MacBook will have a display that's around 13 ...
govee floor lamp

CES 2026: Govee Announces New Matter-Connected Ceiling and Floor Lights

Sunday January 4, 2026 5:00 am PST by
Govee today introduced three new HomeKit-compatible lighting products, including the Govee Floor Lamp 3, the Govee Ceiling Light Ultra, and the Govee Sky Ceiling Light. The Govee Floor Lamp 3 is the successor to the Floor Lamp 2, and it offers Matter integration with the option to connect to HomeKit. The Floor Lamp 3 offers an upgraded LuminBlend+ lighting system that can reproduce 281...
Belkin 25W Battery magnetic

CES 2026: Belkin Announces Magnetic Ring Power Bank, Modular Dock, and More

Sunday January 4, 2026 3:02 pm PST by
Belkin today announced a range of new charging and connectivity accessories at CES 2026, expanding its portfolio of products aimed at Apple device users. UltraCharge Pro Power Bank 10K with Magnetic Ring The lineup includes new Qi2 and Qi2.2 wireless chargers, magnetic power banks, a high-capacity laptop battery, and USB-C productivity accessories, with an emphasis on higher charging...
airpods pro 3 glitter

AirPods New Year's Deals Include Up to $99 Off AirPods Max, AirPods Pro 3, and AirPods 4

Sunday January 4, 2026 8:04 am PST by
Now that the calendar has flipped over into January, steep discounts on popular Apple products have become more rare after the holidays. However, if you didn't get a new pair of AirPods recently and are looking for a model on sale, Amazon does have a few solid second-best prices this week. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a...
Low Cost MacBook Feature A18 Pro

Low-Price 12.9-Inch MacBook With A18 Pro Chip Reportedly Launching Early This Year

Friday January 2, 2026 9:08 am PST by
Apple plans to introduce a 12.9-inch MacBook in spring 2026, according to TrendForce. In a press release this week, the Taiwanese research firm said this MacBook will be aimed at the entry-level to mid-range market, with "competitive pricing." TrendForce did not share any further details about this MacBook, but the information that it shared lines up with several rumors about a more...
Clicks Communicator Feature

'Clicks Communicator' Unveiled — Will You Carry This With Your iPhone?

Friday January 2, 2026 6:35 am PST by
The company behind the BlackBerry-like Clicks Keyboard accessory for the iPhone today unveiled a new Android 16 smartphone called the Clicks Communicator. The purpose-built device is designed to be used as a second phone alongside your iPhone, with the intended focus being communication over content consumption. It runs a custom Android launcher that offers a curated selection of messaging...