bob mansfieldApple Senior Vice President of Technologies Bob Mansfield has decided to sell off a set of stock for over $20 million, according to a regulatory filing. Mansfield sold off 35,000 shares of his Apple stock at a price of $582.21 per share.

The move comes nine months after Mansfield sold 30,000 shares of stock for a gain of $12.5 million in early February, with Apple shares netting an average of $452.28 at the time. Since then, Mansfield has retired, taken an advisory role, and then recently un-retired to take charge of a new "Technologies" group in an executive reshuffling that saw iOS chief Scott Forstall ousted.

Mansfield's stock sale does not mean that he is looking to exit his ownership in Apple, as he has regularly cashed in on stock options and is an active participant in Apple's stock option and grant award programs for senior executives. Mansfield still has 29,548 shares of Apple stock and stands to gain an additional 150,000 shares in two equal portions June 2013 and March 2016. He also holds a restricted stock grant that could earn him another 100,000 shares in 2014. All of those shares, which would net him $145.5 million at current stock prices, would only be awarded to him if he remained with Apple.

Mansfield and other executives may also be looking to unload stock as 2012 draws to a close due to a scheduled increase in capital gains taxes for 2013. By selling stock now rather than holding it into 2013, sellers can reduce their tax burden, although fluctuations in the company's stock price over time could more than compensate for the higher tax rate should Apple's stock continue to rise.

Top Rated Comments

visim91 Avatar
167 months ago
I was actually talking to Bob the other day about his recent ambivalence...

Score: 11 Votes (Like | Disagree)
Rumple Avatar
167 months ago
Bob O gettin out while the gettins good. :D
Score: 10 Votes (Like | Disagree)
Jeans89 Avatar
167 months ago
Where is all this money coming? Wait. It is us, the customers. We are paying ridiculous prices to get a bigger storage in our iOs devices
Score: 6 Votes (Like | Disagree)
mrxak Avatar
167 months ago
When someone like Bob Mansfield thinks the stock is worth more now as cash, than as stock in the future.......
He's one of the executives at Apple that cashes out regularly. This isn't a sign of anything to come. It isn't a sign that the stock is going to plunge in the near future, or that the stock is worth its current cash value. All it's a sign of is that he's rich already, and has different priorities.

He's got more stock coming his way, and it's rather stupid to have all your money in one company. Call it diversification, call it risk management, whatever. When you're as rich as he is, your priorities change a bit. It's not about making more money at any cost, he's got plenty of that already. It's about ensuring your great-grandkids have security. It's about minimizing risk entirely. Sure, he could make more money staying invested in Apple, and I'm sure he knows this better than anyone posting here, but he's got more money than he could ever reasonably spend, anyway. Might as well diversify in very safe, stable investments, and live off the interest in the event a million-to-one disaster occurs.
Score: 5 Votes (Like | Disagree)
opeter Avatar
167 months ago
Bob knows that Apple will fall. ;)
Score: 4 Votes (Like | Disagree)
applesith Avatar
167 months ago
I would hardly call the post he was replying to a "logical conservative viewpoint". Leading with sarcasm (by his own admission) is rarely ever a great way to be taken seriously. Your failure to recognize that just comes across as being angry and defeated, not rational. That being said, I have trouble understanding who would expect to be taken seriously when they are using technology forums as a place to espouse their political beliefs? Surely there are more appropriate places to find an educated debate if that's what you are after. No?
Take a look in the political section of MR boards for de-railed liberals who live there 24/7.
Score: 4 Votes (Like | Disagree)

Popular Stories

iOS 26

Everything New in iOS 26.1 Beta 1

Monday September 22, 2025 12:44 pm PDT by
Apple released the first beta of iOS 26.1 today, just a week after launching iOS 26. iOS 26.1 mainly adds new languages to Apple Intelligence, but there are a few other features that are worth knowing about. New Apple Intelligence Languages Apple Intelligence is now available in Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (Traditional), and Vietnamese. AirPo...
apple tv 4k new orange

Next Apple TV Expected to Launch This Year With These New Features

Monday September 22, 2025 10:00 am PDT by
The next Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the next Apple TV, according to rumors. Likely Features N1 Chip With Wi-Fi 7 Last year, Bloomberg's Mark Gurman said the next Apple TV would be equipped with Apple's own combined Wi-Fi and Bluetooth chip, which is...
Apple Intelligence General Feature 2

iOS 26.1 Adds New Apple Intelligence Languages and Expands AirPods Live Translation

Monday September 22, 2025 11:15 am PDT by
With iOS 26.1, Apple Intelligence is gaining support for additional languages, including Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (Traditional), and Vietnamese. Apple announced plans to expand the languages that can be used with Apple Intelligence last year, and now the added language support is here. Apple Intelligence is now available in the following...
iPhone 17 Pro USB C Port

iPhone 17 Pro Max's USB-C Charging Speeds Tested With Apple Chargers

Monday September 22, 2025 7:29 am PDT by
The website ChargerLAB has tested the iPhone 17 Pro Max's USB-C charging speeds with a variety of Apple's chargers, from 18W to 140W. The device reached a peak charging speed of around 36W with the following Apple chargers:40W Dynamic Power Adapter with 60W Max 61W USB-C Power Adapter 67W USB-C Power Adapter 70W USB-C Power Adapter 96W USB-C Power Adapter 140W USB-C Power AdapterFor...
iPhone 17 Pro and Air N1 Feature

Some iPhone 17, iPhone 17 Pro, and iPhone Air Users Experiencing Intermittent Wi-Fi Issue

Monday September 22, 2025 8:44 am PDT by
Apple's latest iPhone models launched on Friday, and some early adopters of the devices are experiencing intermittent Wi-Fi issues. Affected customers say Wi-Fi connectivity periodically cuts out on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air, with hundreds of comments about the issue posted across the MacRumors Forums, Reddit, and the Apple Support Community over the...
Apple Foldable Thumb

Foldable iPhone Like 'Two Titanium iPhone Airs' Joined at the Hinge

Monday September 22, 2025 2:16 am PDT by
Next year's rumored foldable iPhone will showcase an ultra-thin design resembling "two titanium iPhone Airs side-by-side," according to Bloomberg's Mark Gurman. Writing in the Q&A section of his latest Power On newsletter, Gurman says Apple's first foldable device will be "super thin and a design achievement," combining Apple's thinnest iPhone form factor with cutting-edge folding...
iPhone 17 Pro Colors

Skipped the iPhone 17 Pro? Here's What is Rumored for iPhone 18 Pro

Tuesday September 23, 2025 8:55 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are still a year away, there are already a few rumors about the devices that offer an early look ahead. Below, we have recapped some of the early iPhone 18 Pro rumors so far. This story was published previously, and it has been updated to reflect the latest rumors. Many early rumors prove to be true, but nothing is confirmed yet, and Apple's...
iphone 17 pro dark blue 1

Apple Blames In-Store MagSafe Chargers for iPhone 17 Pro Display Model Scratches

Wednesday September 24, 2025 10:22 am PDT by
The marks on the iPhone 17 Pro models that people have noticed at Apple retail stores are caused by the chargers that Apple uses, Apple confirmed today. Apple told 9to5Mac that worn MagSafe charging stands in stores are causing marks on the iPhone 17 Pro and iPhone 17 Pro Max. Apple says that the marks are not scratches, and are instead material transfer from the stand to the phone. The...
ios 26 digital id passport wallet

Apple Confirms iOS 26 Wallet Passport Feature is Coming in 2025

Tuesday September 23, 2025 1:06 pm PDT by
Digital ID, the iOS 26 feature that lets U.S. passport holders add their passports to the Wallet app, is coming later in 2025, Apple confirmed today. Apple updated the release timing wording of Digital ID on its iOS 26 features page. "Digital ID will be coming later this year with US passports only," it reads. Prior to today, the footnote for the feature said "Digital ID will be available ...
maxresdefault

iPhone 17 Pro is Vulnerable to Scratching, But Not Where You Might Think

Tuesday September 23, 2025 2:18 pm PDT by
Early reports have suggested that the iPhone 17 Pro and iPhone Air are more vulnerable to scratches and scuffs, primarily due to damage spotted at Apple Stores. Apple customers have discovered that the iPhone Air and iPhone 17 Pro models Apple has out for display at its retail locations have scratching in the area of the MagSafe charger. Those devices are handled by hundreds to thousands of...