Apple's retail store unit has been generating some news over the past few days, so we've put together a roundup of some of the more significant items to summarize the latest developments.
- Apple opened its new Palo Alto store on Saturday. The new store replaces the company's previous downtown Palo Alto store that had typically been considered the company's "home store" and was occasionally visited by executives for major product launches. That store, opened in October 2001, was one of the first in Apple's retail chain.
Apple's new Palo Alto retail store
Apple CEO Tim Cook was on hand for the opening of the new store, which is roughly 50% larger than the original one and is one of the first of a new prototype design based on the Upper West Side store in Manhattan. Houston's Highland Village store opened earlier this year with a similar design, while the company is also using the concept for a replacement store in Santa Monica, California.
- As the massive Hurricane Sandy approaches the Mid-Atlantic/Northeast coast of the United States, Apple retail stores are making their own preparations. Business Insider shared several photos from CNN producer Jonathan Wald showing Apple's subterranean Fifth Avenue store in Manhattan with sandbags piled in front and display products wrapped in plastic.
Sandbags and taped windows at 14th Street store in Manhattan (Thanks, Ethan!)
ifoAppleStore notes that at least 35 Apple retail stores are located within the landfall prediction zone, and with many areas shutting down in advance of the storm it seems that Apple will be temporarily closing at least some locations from this group.
Construction barrier at Holiday Plaza store in Shenzhen (Source: M.I.C. gadget)
The location is notable as Shenzhen is the hub for much of Apple supply chain for its products, with Foxconn having massive facilities in the city dedicated to assembly of iOS devices. The city is also a hub for the counterfeiting industry and is the main point of entry for scalped products coming across the border from Hong Kong.
Wednesday February 19, 2025 8:02 am PST by Joe Rossignol
Apple today introduced the iPhone 16e, its newest entry-level smartphone. The device succeeds the third-generation iPhone SE, which has now been discontinued.
The iPhone 16e features a larger 6.1-inch OLED display, up from a 4.7-inch LCD on the iPhone SE. The display has a notch for Face ID, and this means that Apple no longer sells any iPhones with a Touch ID fingerprint button, marking the ...
Tuesday February 18, 2025 12:02 pm PST by Joe Rossignol
Over the years, Apple has switched from an aluminum frame to a stainless steel frame to a titanium frame for its highest-end iPhones. And now, it has been rumored that Apple will go back to using aluminum for three out of four iPhone 17 models.
In an investor note with research firm GF Securities, obtained by MacRumors this week, Apple supply chain analyst Jeff Pu said the iPhone 17, iPhone...
Thursday February 20, 2025 5:06 am PST by Tim Hardwick
Now that Apple has announced its new more affordable iPhone 16e, our thoughts turn to what else we are expecting from the company this spring.
There are three product categories that we are definitely expecting to get upgraded before spring has ended. Keep reading to learn what they are. If we're lucky, Apple might make a surprise announcement about a completely new product category.
M4...
Wednesday February 19, 2025 11:38 am PST by Juli Clover
Following the launch of the iPhone 16e, Apple updated its iOS 18, iPadOS 18, and macOS Sequoia pages to give a narrower timeline on when the next updates are set to launch.
All three pages now state that new Apple Intelligence features and languages will launch in early April, an update from the more broader April timeframe that Apple provided before. The next major point updates will be iOS ...
Thursday February 13, 2025 8:07 am PST by Joe Rossignol
In a social media post today, Apple CEO Tim Cook teased an upcoming "launch" of some kind scheduled for Wednesday, February 19.
"Get ready to meet the newest member of the family," he said, with an #AppleLaunch hashtag.
The post includes a short video with an animated Apple logo inside a circle.
Cook did not provide an exact time for the launch, or share any other specific details, so...
Apple today announced its first custom cellular modem with the name "C1," debuting in the all-new iPhone 16e.
The new modem contributes to the iPhone 16e's power efficiency, giving it the longest battery life of any iPhone with a 6.1-inch display, such as the iPhone 15 and iPhone 16.
Expanding the benefits of Apple silicon, C1 is the first modem designed by Apple and the most...
Tuesday February 18, 2025 8:46 pm PST by Joe Rossignol
Apple is permanently closing its retail store at the Northbrook Court shopping mall in the Chicago area. The company confirmed the upcoming closure today in a statement, but it has yet to provide a closing date for the location.
Apple Northbrook opened in 2005, and the store moved to a larger space in the mall in 2017.
Apple confirmed that affected employees will continue to work for the...
Now that would be appropriate architecture for Apple stores: made out of aluminum and glass, and then wrapped in rubber and and plastic film to keep them from getting scratched and broken.
I hope the flagship store won't get damaged, I love to visit dat one. And take care anyone else who gets influenced by sandy, like me :-/ at least school off, hehe
