iPhone Accounts for 77% of Smartphone Sales, 62% of All Postpaid Phone Sales at AT&T in 3Q 2012

AT&T today announced financial results for the third quarter of 2012, revealing that the carrier activated 4.7 million iPhones during the quarter, an increase of one million over the previous quarter as sales were buoyed by the iPhone 5 launch near the end of the period.

AT&T did not specifically break down iPhone 5 sales numbers, but did note that its overall postpaid sales numbers were impacted by "inventory constraints" on the device as Apple has struggled to keep up with demand.

att iphone sales 3q12
Notably, the 4.7 million iPhone activations represented roughly 77% of AT&T's total smartphone sales of 6.1 million during the quarter, showing that Apple continues to dominate AT&T's smartphone customer base. And with smartphones overall rising to account for 81% of AT&T's sales on a postpaid basis, the iPhone represented 62% of AT&T's sales of all phones (smartphones and feature phones) to those customers.

AT&T sold 6.1 million smartphones in the third quarter, 1.3 million more than in the third quarter a year ago. Smartphones represented 81 percent of postpaid device sales. At the end of the quarter, 63.8 percent, or 44.5 million, of AT&T's postpaid subscribers had smartphones, up from 52.6 percent, or 36.1 million, a year earlier and up 1.4 milion from the second quarter. [...]

In the quarter, the company activated 4.7 million iPhones, with 18 percent new to AT&T. The company also had its best-ever sales quarter for Android and Windows smartphones.

Verizon last week also announced healthy iPhone sales for the third quarter, although it too was impacted by supply constraints on the iPhone 5. Sprint will be the third and final major U.S. iPhone carrier to report earnings tomorrow morning, with Apple releasing its official numbers after the close of trading tomorrow.

Related Forum: iPhone

Popular Stories

AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Friday April 18, 2025 5:16 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
iphone 17 air dummy unbox therapy

iPhone 17 Air's Extreme Thinness Demoed in New Video

Tuesday April 22, 2025 10:22 am PDT by
Apple plans to release an all-new super thin iPhone this year, debuting it alongside the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. We've seen pictures of dummy models, cases, and renders with the design, but Lewis Hilsenteger of Unbox Therapy today showed off newer dummy models that give us a better idea of just how thin the "iPhone 17 Air" will be. The iPhone 17 Air is expected to be ...
iphone 17 dummies sonny dickson

iPhone 17 Air Almost as Thin as Its Buttons, New Images Show

Thursday April 24, 2025 2:14 am PDT by
If you missed the video showing dummy models of Apple's all-new super thin iPhone 17 Air that's expected later this year, Sonny Dickson this morning shared some further images of the device in close alignment with the other dummy models in the iPhone 17 lineup, indicating just how thin it is likely to be in comparison. The iPhone 17 Air is expected to be around 5.5mm thick – with a thicker ...
ipad air windows 11 arm

M2 iPad Air Runs Windows 11 ARM via Emulation, Thanks to EU Rules

Tuesday April 22, 2025 5:01 am PDT by
A developer has demonstrated Windows 11 ARM running on an M2 iPad Air using emulation, which has become much easier since the EU's Digital Markets Act (DMA) regulations came into effect. As spotted by Windows Latest, NTDev shared an instance of the emulation on social media and posted a video on YouTube (embedded below) demonstrating it in action. The achievement relies on new EU regulatory...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching Later This Year With These 13 New Features

Wednesday April 23, 2025 8:31 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday April 17, 2025 4:12 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
iOS 18

iOS 18.5 Includes Only a Few Changes So Far

Monday April 21, 2025 11:00 am PDT by
Apple seeded the third beta of iOS 18.5 to developers today, and so far the software update includes only a few minor changes. The changes are in the Mail and Settings apps. In the Mail app, you can now easily turn off contact photos directly within the app, by tapping on the circle with three dots in the top-right corner. In the Settings app, AppleCare+ coverage information is more...
iPhone 17 Air Pastel Feature

iPhone 17 Air Launching Later This Year With These 16 New Features

Thursday April 24, 2025 8:24 am PDT by
While the so-called "iPhone 17 Air" is not expected to launch until September, there are already plenty of rumors about the ultra-thin device. Overall, the iPhone 17 Air sounds like a mixed bag. While the device is expected to have an impressively thin and light design, rumors indicate it will have some compromises compared to iPhone 17 Pro models, including only a single rear camera, a...

Top Rated Comments

Zunjine Avatar
163 months ago
Sorry but apple screwed up! $329. Really?

Why not eat the $100, make it $229, or even $259 and sell a bazillion of them?

"These amazing tablets retail for £599.99 but we're craaaaazy so we sell them to you for just £9.99! That's right, we take a £300 hit on each device! How do we do it?! We make it up with VOLUME!!!"

All joking aside, your comment reminds me of something. It reminds me of the comments made when the iPhone came out. And when the iPod came out. And when the iPad came out. And when the Macbook Air came out...

How many times have we seen this pattern?

1) Apple releases a gorgeous piece of hardware made from excellent materials with amazing fit and finish, integrated into its unbeatable ecosystem, and pits it against cheaper "higher spec'd" competitors.

2) The interwub moans - too expensives! X Product is cheaper and has more megahootz! No rocket launcher? No sale!

3) Critics compete with each other to be the first to point out how Apple has finally lost it.

4) Millions of normal people (not Apple fanboys or deluded sheeple - just regular folk) buy the device and Apple posts record breaking sales and profits.

5) Customer usage stats demonstrate that these customers are using their devices more and for more things than the competitors supposedly superior products. Customer satisfaction scores remain way above the competition.

How often do we have to see this same pattern repeat over and over and over again before people stop making the same basic error in reasoning - price is only one part of the marketing mix. Value is not only dependant on the specs of the product as listed on a sheet of paper.

Honestly, guys - history repeating!

None of this is to say that Apple can't ever fail or make a terrible error. They have and they will again. But, if they do, it won't be because they refuse to compete on price or they refuse to include the latest tech in everything they do. We have seen, time and time again, that those factors are not the key differentiators.
Score: 8 Votes (Like | Disagree)
FFArchitect Avatar
163 months ago
So much change in 5 years.

Score: 7 Votes (Like | Disagree)
STiNG Operation Avatar
163 months ago
Ok....AT&T!!! Take that *hard earned money* and put your LTE towers up!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Score: 7 Votes (Like | Disagree)
cxny Avatar
163 months ago
4Q will be interesting to see if they can keep up with demand, Apple certainly has their hands full after refreshing just about every product yesterday. An amazing company that always keeps it's eyes on the ball.
Score: 5 Votes (Like | Disagree)
Rot'nApple Avatar
163 months ago
Sorry but apple screwed up! $329. Really?

Why not eat the $100, make it $229, or even $259 and sell a bazillion of them?

I think this will make more people look at the $199 droids instead. After all, if you are just going to use it for kids, or for reading, why not go with Kindle, or Android?

I am a total apple fan, but I still think they screwed up. Just have to wait for the disappointing after holiday numbers.


"Listen, if you can’t afford an iPad mini, you’re not in the target market. Stop whining. Nobody cares. Developers aren’t interested in those who can’t muster at least $329 for iPad mini. Neither are advertisers. Neither is Apple, who are running a business, not a charity. If you want an iPad mini, but you can’t afford it, either save up for one or trot on over to Costco and settle for a cheesy, plastic, tiny screen pretend iPad mini and all that doesn’t go with it. The choice is yours. It’s like an IQ test.

So, to recap: With iPad mini, nothing has changed. Apple sells premium products at premium prices to premium customers and, when all is said and done, they will sell hundreds of millions of iPad mini units worldwide." (http://macdailynews.com/2012/10/23/newsflash-apple-sells-premium-products-at-premium-prices-to-premium-customers/)
/
/
Score: 4 Votes (Like | Disagree)
Popeye206 Avatar
163 months ago
Sorry but apple screwed up! $329. Really?

Why not eat the $100, make it $229, or even $259 and sell a bazillion of them?

I think this will make more people look at the $199 droids instead. After all, if you are just going to use it for kids, or for reading, why not go with Kindle, or Android?

I am a total apple fan, but I still think they screwed up. Just have to wait for the disappointing after holiday numbers.

Think about it... if they priced it at even $250 for the entry level iPad Mini... why would most people spend more to get an iPod Touch?

Also... maybe I'm wrong, but Apple, unlike other vendors, likes to actually make a profit on hardware sales. No reason for them to give away product right now.
Score: 4 Votes (Like | Disagree)