Reports about the high-profile split between Apple and Google that saw Apple replace its Google-powered Maps app for iOS with its own solution have continued to trickle out, with AllThingsD now reporting that the lack of turn-by-turn directions on Google's Maps app for iOS was the key motivator for Apple.
[M]ultiple sources familiar with Apple’s thinking say the company felt it had no choice but to replace Google maps with its own because of a disagreement over a key feature: Voice-guided turn-by-turn driving directions.
Spoken turn-by-turn navigation has been a free service offered through Google’s Android mobile OS for a few years now. But it was never part of the deal that brought Google’s maps to iOS. And Apple very much wanted it to be. Requiring iPhone users to look directly at handsets for directions and manually move through each step while Android users enjoyed native voice-guided instructions put Apple at a clear disadvantage in the mobile space. And having chosen Google as its original mapping partner, the iPhone-maker was now in a position where an arch rival was calling the shots on functionality important to the iOS maps feature set.
Apple reportedly pushed hard for voice navigation in Google's maps on iOS, but Google was unwilling to hand over the functionality without concessions from Apple. As detailed by other sources, Google was seeking greater control over the mapping experience on the iPhone, such as Google branding and Google Latitude integration, concessions Apple was unwilling to make.
Combined with the deterioration of the overall Apple-Google relationship and Apple's concerns that Google was collecting too much information from iOS users, Apple ramped up its mapping efforts in order to bring its own turn-by-turn directions to the device, ultimately deciding that it could afford to do away entirely with Google's maps.
Thursday October 31, 2024 9:42 am PDT by Tim Hardwick
Apple is set to release iOS 18.2 in December, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. There are a handful of new non-AI related feature controls incoming as well.
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Wednesday October 30, 2024 8:01 am PDT by Tim Hardwick
Apple today announced new 14-inch and 16-inch MacBook Pro models featuring M4 Pro and M4 Max chips, alongside a new entry-level 14-inch MacBook Pro powered by the M4 chip.
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The new M4 Pro and M4 Max machines come with a minimum of 24GB of Unified Memory as standard, up from 18GB in the previous models. Both models feature three...
Thursday October 31, 2024 7:06 pm PDT by Joe Rossignol
The first Geekbench 6 benchmark results for the M4 Pro chip surfaced today. Impressively, the results that are available so far show that the highest-end M4 Pro chip is faster than the highest-end M2 Ultra chip in terms of peak multi-core CPU performance.
Here is a comparison of the results:
Mac mini with M4 Pro (14-core CPU): 22,094 multi-core score (average of 11 results)
Mac Studio...
Wednesday October 30, 2024 8:04 am PDT by Joe Rossignol
Apple today in its new MacBook Pro press release announced that the MacBook Air lineup now starts with 16GB of RAM, up from 8GB previously.
This change applies to the 13-inch model with the M2 chip, the 13-inch model with the M3 chip, and the 15-inch model with the M3 chip.
In the U.S., the MacBook Air lineup continues to start at $999, so there is no price increase associated with the...
Apple today announced fully redesigned Mac mini models featuring the M4 and M4 Pro chips, a considerably smaller casing, two front-facing USB-C ports, Thunderbolt 5 connectivity, and more.
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The product refresh marks the first time the Mac mini has been redesigned in over a decade. The enclosure now measures just five by five inches...
Friday November 1, 2024 4:04 am PDT by Tim Hardwick
The iPhone SE 4 that's set to come out early next year is expected to debut Apple's first in-house 5G modem, according to Jeff Pu, an analyst who covers companies within Apple's supply chain.
In a research note this week with Hong Kong-based investment firm Haitong International Securities, Pu said Apple is expected to roll out its custom-made 5G modem starting with the next-generation...
Thursday October 31, 2024 4:00 pm PDT by Joe Rossignol
While the new MacBook Pro lineup features faster M4 chip options, Thunderbolt 5 support for higher-end configurations, a nano-texture display option, and more, most of the previous MacBook Pro models with Apple silicon chips still offer the latest overall design, and fast performance, which might lead you to avoid upgrading this year.
If you are planning to skip the new MacBook Pro, here are ...
This is the best explanation yet for how Apple got in to this mess. It seems like a good reason for Apple to break ties with Google, and I have faith that very soon... weeks or months, Apple's map app will be very good, even superior to what Google offers. Thanks for the article
I think John Gruber laid it out best by showing this as '3 options Apple faced' (http://daringfireball.net/2012/09/get_the_fainting_chair). When you look at it that way it makes more sense. (Even if you still don't like it.)
It was like a band-aid that Apple needed to pull off. They decided to do it quickly. Very painful, but probably better than dragging it out longer.
I don't want my phone slowly turning into an Android. Thank god that Apple pulled away to do things their way. Apple map looks a lot sexier and cleaner than google maps. Give it time and I am sure it will be a lot better. Turn by turn navigation works really well for me and the way apple implemented into iOS is drop dead gorgeous. Doesn't feel cheap and bloated like other other phones.
