Apple's New iOS 6 Maps App Drawing Significant Criticism

One of the largest changes in iOS 6 is Apple's decision to replace its Google-powered Maps app with its own solution powered by a combination of its own work and data licensed from other companies such as TomTom. Throughout the developer beta testing process, numerous users reported on the relatively poor quality of Apple's new maps in many regards, while expressing hope that content would improve heading into the public launch.

Despite some improvements over the past few months, Apple's new Maps app has still been one of the most highly criticized aspects of iOS 6 following its debut yesterday. Users have pointed to inaccuracies in Apple's mapping data, errors in locating points of interest, a lack of transit information, and sometimes-bizarre 3D mapping imagery as major issues with the app.

apple 3d brooklyn bridge
Apple's 3D modeling of the Brooklyn Bridge (Source: @fromedome)

BBC News takes a look at the reception Apple's Maps app is receiving in the United Kingdom, documenting a few of the specific problems reported by its readers:

Among the user complaints regarding Apple's maps sent to the BBC were:

- Some towns appear to be missing, such as Stratford-upon-Avon and Solihull.
- Others, like Uckfield in East Sussex, are in the wrong location.
- Satellite images of various locations, particularly in Scotland, are obscured by cloud.
- A search for Manchester United Football Club directs users to Sale United Football Club, a community team for ages five and above.
- Users also reported missing local places, such as schools, or strange locations. Another screenshot showed a furniture museum that was apparently located in a river.

In one high-visibility case from Ireland, Apple has categorized Dublin's Airfield Park as an actual airport, sparking government officials to contact the company in hopes of addressing the issue.

ios 6 dublin airfield park
Dublin's Airfield Park categorized as an airport

While Apple has been working on its in-house mapping efforts for a number of years as evidenced by a series of acquisitions of small companies working in the market, Google's mapping services have been live for over seven years, allowing the company to build up massive amounts of data and expertise. Consequently, it should come as no surprise that Apple's mapping solutions are not as refined as Google's in many cases, but users have generally been hoping for more from Apple's public launch.

Popular Stories

New Things Your iPhone Can Do in iOS 18

20 New Things Your iPhone Can Do in iOS 18.2

Monday December 16, 2024 8:55 am PST by
Apple released iOS 18.2 in the second week of December, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. Apple has added a handful of new non-AI related feature controls as...
iphone 16 apple intelligence

Apple Drops Plans for iPhone Hardware Subscription Service

Wednesday December 18, 2024 11:39 am PST by
Apple is no longer planning to launch a hardware subscription service that would let customers "subscribe" to get a new iPhone each year, reports Bloomberg's Mark Gurman. Gurman first shared rumors about Apple's work on a hardware subscription service back in 2022, and at the time, he said that Apple wanted to develop a simple system that would allow customers to pay a monthly fee to gain...
iPhone 17 Pro Dual Tone Feature 1

iPhone 17 Pro Rumored to Stick With 'Triangular' Camera Design

Wednesday December 18, 2024 2:36 am PST by
Contrary to recent reports, the iPhone 17 Pro will not feature a horizontal camera layout, according to the leaker known as "Instant Digital." In a new post on Weibo, the leaker said that a source has confirmed that while the appearance of the back of the iPhone 17 Pro has indeed changed, the layout of the three cameras is "still triangular," rather than the "horizontal bar spread on the...
elevation lab airtag battery

Your AirTag's Battery Will Last for Up to 10 Years With Elevation Lab's New TimeCapsule Enclosure

Wednesday December 18, 2024 10:05 am PST by
Elevation Lab today announced the launch of TimeCapsule, an innovative and simple solution for increasing the battery life of Apple's AirTag. Priced at $20, TimeCapsule is an AirTag enclosure that houses two AA batteries that offer 14x more battery capacity than the CR2032 battery that the AirTag runs on. It works by attaching the AirTag's upper housing to the built-in custom contact in the...
apple tv 4k yellow bg feature

New Apple TV Rumored to Launch Next Year With These Features

Tuesday December 17, 2024 9:02 am PST by
The current Apple TV 4K was released more than two years ago, so the streaming device is becoming due for a hardware upgrade soon. Fortunately, it was recently rumored that a new Apple TV will launch at some point next year. Below, we recap rumors about the next-generation Apple TV. Bloomberg's Mark Gurman last week reported that Apple has been working on its own combined Wi-Fi and...
blackmagic vision pro

Blackmagic Debuts $30K 3D Camera for Capturing Video for Vision Pro

Monday December 16, 2024 4:17 pm PST by
Blackmagic today announced that its URSA Cine Immersive camera is now available for pre-order, with deliveries set to start late in the first quarter of 2025. Blackmagic says that this is the world's first commercial camera system designed to capture 3D content for the Vision Pro. The URSA Cine Immersive camera was first introduced in June, but it has not been available for purchase until...
mac pro creativity

Apple Launched the Controversial 'Trashcan' Mac Pro 11 Years Ago Today

Thursday December 19, 2024 7:00 pm PST by
Apple launched the controversial "trashcan" Mac Pro eleven years ago today, introducing one of its most criticized designs that persisted through a period of widespread discontentment with the Mac lineup. The redesign took the Mac Pro in an entirely new direction, spearheaded by a polished aluminum cylindrical design that became unofficially dubbed the "trashcan" in the Mac community. All of ...
iPhone 17 Slim Feature

'iPhone 17 Air' With 'Major' Design Changes and 19-Inch MacBook Detailed in New Report

Sunday December 15, 2024 9:47 am PST by
Apple is planning a series of "major design" and "format changes" for iPhones over the next few years, according to The Wall Street Journal's Aaron Tilley and Yang Jie. The paywalled report published today corroborated the widely-rumored "iPhone 17 Air" with an "ultrathin" design that is thinner than current iPhone models. The report did not mention a specific measurement, but previous...

Top Rated Comments

Hellhammer Avatar
160 months ago
Apple should just leave some things to Google.
Score: 122 Votes (Like | Disagree)
basesloaded190 Avatar
160 months ago
Apple has over 100 billion dollars. Why don't they just buy Google Maps and overlay their UI on top of it? Why buy mapping data that is years old?

Because Google Maps isn't for sale?

Posts like this make me shake my head.
Score: 63 Votes (Like | Disagree)
Caliber26 Avatar
160 months ago
I love all of my Apple products and services. I really do. But taking Google Maps away from us (ESPECIALLY MY STREET VIEW!!!), was a big, big mistake since they are obviously not ready for prime time.

And those 3D/Flyover images are ****** scary. It's like I took a good dose of mescaline and now I'm having horrible hacullinations.
Score: 62 Votes (Like | Disagree)
jabingla2810 Avatar
160 months ago
It tells me the closest pub to me is over 20 miles away.

If you live in the UK you know thats impossible.
Score: 53 Votes (Like | Disagree)
anotherarunan Avatar
160 months ago
Wow. Everyone is criticising an app they didn't use much before iOS 6...

And you know that how?

I love Apple as much as most people on here - but this is extremely poor by them.
Score: 46 Votes (Like | Disagree)
Andy-V Avatar
160 months ago
At least it'll get better

But it will definitely take a while. I'm just waiting for a Google maps app to come out to be honest, Apple is unlikely ever going to catch up.
Score: 45 Votes (Like | Disagree)