Two weeks ago, Bloombergreported on Apple's struggles to reach television content deals that would enable the company to broaden its living room reach by providing set-top boxes to blend live and recorded material. The report noted that cable companies have generally been reluctant to work with Apple as they seek to retain control over the software and other aspects of their businesses, with Time Warner Cable said to be the major cable company most receptive to Apple's proposals.
The Hollywood Reporter now notes (via TechCrunch) that Time Warner Cable Chief Operating Officer Rob Marcus acknowledged at an investor conference today that his company would be willing to cede control over the user interface in scenarios such as those being rumored for Apple's proposals, as long as it can retain the existing customer relationship. The comments by Marcus appear to specifically address integration of the cable company's guide information with Apple's mobile devices, but could obviously extend to other products such as set-top boxes.
Time Warner Cable is "hard at work at a cloud-based [TV] guide experience" and is open to giving up control of the user interface as it looks to make its service accessible via new devices, including Apple's iPhones and iPads, president and COO Rob Marcus told an investor conference in New York on Wednesday.
But he emphasized that this does not mean that the cable giant is willing "to give up the customer relationship" as the company is committed to ensuring that people know its TV services are provided by TW Cable and not any device maker or other third party.
Apple is rumored to have been working on a television product for quite some time as it continues to toy with the current Apple TV set-top box, which the company has repeatedly referred to as a "hobby" that it will continue to pursue as it assesses whether there is a larger opportunity in the market.
Rumors of an Apple television set have largely given way to talk of a new set-top box in recent months, a device that would bring Apple's hardware and software expertise to the consumer cable industry in an effort to meld live television with recorded and on-demand content while integrating into Apple's existing ecosystem. But with both cable companies and content providers being reluctant to strike deals with Apple, progress has been slower than many had hoped for.
Apple is "drastically" cutting production of the iPhone Air and shifting focus toward the iPhone 17 and iPhone 17 Pro models, Nikkei Asia reports.
The business publication claims to have learned of a major cut to iPhone Air production motivated by weaker-than-expected consumer interest, nearly to "end of production levels." Despite early reports of the iPhone Air selling out within hours of...
Wednesday October 22, 2025 4:44 pm PDT by Juli Clover
Back in 2012, an Apple retail employee named Sam Sung went viral because his name is similar to Samsung, one of Apple's main competitors. In a recent interview with Business Insider, he detailed that period in his life, how Apple responded, and he explained why he ultimately changed his name.
Someone posted an image of Sung's Apple business card on Reddit in 2012, and it spread rapidly....
Wednesday October 22, 2025 11:34 am PDT by Juli Clover
General Motors began phasing out support for CarPlay in its electric vehicles back in 2023, leading to complaints from iPhone users, but the company has no plans to back down.
In fact, GM is going further and plans to remove CarPlay from all future gas vehicles, too. In an interview with The Verge, GM CEO Mary Barra said that the company opted to prioritize its platform for EVs, but the...
Wednesday October 22, 2025 6:15 am PDT by Joe Rossignol
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more.
iOS 26.1 is currently in beta testing. The update will likely be released in the first half of November, and it is compatible with the iPhone 11 series and newer, but some...
Apple plans to launch a new type of iPhone every year for the foreseeable future, according to an Asia-based source.
The detailed information was shared by the account "yeux1122" in a blog post on the Korean platform Naver, citing domestic trend and component research companies.
Corroborating other reports, Apple will apparently launch its first foldable iPhone in 2026, featuring a...
Monday October 20, 2025 10:57 am PDT by Juli Clover
With the fourth betas of iOS 26.1, iPadOS 26.1, and macOS 26.1, Apple has introduced a new setting that's designed to allow users to customize the look of Liquid Glass.
The toggle lets users select from a clear look for Liquid Glass, or a tinted look. Clear is the current Liquid Glass design, which is more transparent and shows the background underneath buttons, bars, and menus, while tinted ...
Wednesday October 22, 2025 10:48 am PDT by Juli Clover
iPhone Air demand failed to meet Apple's expectations and the company's supply chain is scaling back shipments and production, reports Apple analyst Ming-Chi Kuo.
Subscribe to the MacRumors YouTube channel for more videos.
Suppliers are expected to reduce capacity by more than 80 percent between now and the first quarter of 2026, and some components with longer lead times will be discontinued ...
Apple's new iPhone lineup launched in the fall of 2027 will be called the "iPhone 20" models, rather than the "iPhone 19," according to research firm Omdia.
Speaking at a conference in Seoul (via ETNews), Omdia Chief Researcher Heo Moo-yeol corroborated rumors that Apple plans to move the launch of its standard iPhone to the first half of the year and provided some additional clarity about...
Monday October 20, 2025 1:02 pm PDT by Juli Clover
Even though we're at the fourth beta of iOS 26.1, Apple is continuing to add new features. In fact, the fourth beta has some of the biggest changes that we'll get when iOS 26.1 releases to the public later this month. We've rounded up what's new below.
Liquid Glass Transparency Toggle
Apple added a toggle for customizing the look of Liquid Glass. In Settings > Display and Brightness,...
Anyone else feel this will play out similar to the iPhone? At first carriers were reluctant to give into Apple's terms, but as soon as one did (and they saw the success that came along with it) they all wanted in.
I'd rather a TV provider like TWC agree to work with Apple, since they are all over the country then one of the smaller providers or providers who are locked into the phone line like AT&T or Verizon.
I would absolutely upgrade all of my TWC boxes for this.
As a TWC customer in NYC - I beg the question - other than taking my money. WHAT relationship. Their customer service is 99 percent of the time horrible without much regard for maintaining any "relationship" :rolleyes:
The way Apple will crack the TV problem is by selling AppleTV boxes to cable companies who will distribute them for free to cable users.
This will put AppleTV boxes in hundreds of millions of homes. Cable companies can provide content such as "channels" in the form of apps and Apple can continue to sell individual TV shows and Movies via iTunes. Cable companies win regardless because they often provide the internet bandwidth necessary for downloading this content.
Two weeks ago, Bloomberg reported on Apple's struggles to reach television content deals that would enable the company to broaden its living room reach by providing set-top boxes to blend live and recorded material. The report noted that cable companies have generally been reluctant to work with Apple as they seek to retain control over the software and other aspects of their businesses, with Time Warner Cable said to be the major cable company most receptive to Apple's proposals.
