Two weeks ago, Bloombergreported on Apple's struggles to reach television content deals that would enable the company to broaden its living room reach by providing set-top boxes to blend live and recorded material. The report noted that cable companies have generally been reluctant to work with Apple as they seek to retain control over the software and other aspects of their businesses, with Time Warner Cable said to be the major cable company most receptive to Apple's proposals.
The Hollywood Reporter now notes (via TechCrunch) that Time Warner Cable Chief Operating Officer Rob Marcus acknowledged at an investor conference today that his company would be willing to cede control over the user interface in scenarios such as those being rumored for Apple's proposals, as long as it can retain the existing customer relationship. The comments by Marcus appear to specifically address integration of the cable company's guide information with Apple's mobile devices, but could obviously extend to other products such as set-top boxes.
Time Warner Cable is "hard at work at a cloud-based [TV] guide experience" and is open to giving up control of the user interface as it looks to make its service accessible via new devices, including Apple's iPhones and iPads, president and COO Rob Marcus told an investor conference in New York on Wednesday.
But he emphasized that this does not mean that the cable giant is willing "to give up the customer relationship" as the company is committed to ensuring that people know its TV services are provided by TW Cable and not any device maker or other third party.
Apple is rumored to have been working on a television product for quite some time as it continues to toy with the current Apple TV set-top box, which the company has repeatedly referred to as a "hobby" that it will continue to pursue as it assesses whether there is a larger opportunity in the market.
Rumors of an Apple television set have largely given way to talk of a new set-top box in recent months, a device that would bring Apple's hardware and software expertise to the consumer cable industry in an effort to meld live television with recorded and on-demand content while integrating into Apple's existing ecosystem. But with both cable companies and content providers being reluctant to strike deals with Apple, progress has been slower than many had hoped for.
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
Tuesday April 22, 2025 10:22 am PDT by Juli Clover
Apple plans to release an all-new super thin iPhone this year, debuting it alongside the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. We've seen pictures of dummy models, cases, and renders with the design, but Lewis Hilsenteger of Unbox Therapy today showed off newer dummy models that give us a better idea of just how thin the "iPhone 17 Air" will be.
The iPhone 17 Air is expected to be ...
Thursday April 24, 2025 2:14 am PDT by Tim Hardwick
If you missed the video showing dummy models of Apple's all-new super thin iPhone 17 Air that's expected later this year, Sonny Dickson this morning shared some further images of the device in close alignment with the other dummy models in the iPhone 17 lineup, indicating just how thin it is likely to be in comparison.
The iPhone 17 Air is expected to be around 5.5mm thick – with a thicker ...
Tuesday April 22, 2025 5:01 am PDT by Tim Hardwick
A developer has demonstrated Windows 11 ARM running on an M2 iPad Air using emulation, which has become much easier since the EU's Digital Markets Act (DMA) regulations came into effect.
As spotted by Windows Latest, NTDev shared an instance of the emulation on social media and posted a video on YouTube (embedded below) demonstrating it in action. The achievement relies on new EU regulatory...
Thursday April 17, 2025 4:12 am PDT by Tim Hardwick
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup.
If you skipped the iPhone...
Apple seeded the third beta of iOS 18.5 to developers today, and so far the software update includes only a few minor changes.
The changes are in the Mail and Settings apps.
In the Mail app, you can now easily turn off contact photos directly within the app, by tapping on the circle with three dots in the top-right corner.
In the Settings app, AppleCare+ coverage information is more...
Wednesday April 23, 2025 8:31 am PDT by Joe Rossignol
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
Anyone else feel this will play out similar to the iPhone? At first carriers were reluctant to give into Apple's terms, but as soon as one did (and they saw the success that came along with it) they all wanted in.
I'd rather a TV provider like TWC agree to work with Apple, since they are all over the country then one of the smaller providers or providers who are locked into the phone line like AT&T or Verizon.
I would absolutely upgrade all of my TWC boxes for this.
As a TWC customer in NYC - I beg the question - other than taking my money. WHAT relationship. Their customer service is 99 percent of the time horrible without much regard for maintaining any "relationship" :rolleyes:
The way Apple will crack the TV problem is by selling AppleTV boxes to cable companies who will distribute them for free to cable users.
This will put AppleTV boxes in hundreds of millions of homes. Cable companies can provide content such as "channels" in the form of apps and Apple can continue to sell individual TV shows and Movies via iTunes. Cable companies win regardless because they often provide the internet bandwidth necessary for downloading this content.
Two weeks ago, Bloomberg reported on Apple's struggles to reach television content deals that would enable the company to broaden its living room reach by providing set-top boxes to blend live and recorded material. The report noted that cable companies have generally been reluctant to work with Apple as they seek to retain control over the software and other aspects of their businesses, with Time Warner Cable said to be the major cable company most receptive to Apple's proposals.
