Apple's Entire Design Team Travels to London for Award Acceptance

The London Evening Standard reports that Apple design chief Jonathan Ive and his entire team made a trip to London yesterday in order to accept a prestigious award from Design and Art Direction (D&AD). The acceptance of the award, which recognized Apple's design team as "the best brand and the best design studio of the last 50 years", was reportedly the first time the entire team attended such a ceremony.

Sir Jonathan Ive, the company's design guru, who usually eschews publicity, came to collect the awards, which were held at a dinner at Evolution in Battersea Park in London.

Even more unusually, Apple flew in its entire design team from San Francisco in recognition of the importance of the D&AD Awards and all 16 of them - 14 men and two women - accompanied Sir Jonathan on stage to collect the award for best design studio.

apple design team
Ive and his team have long worked in extreme secrecy on Apple's campus, with Ive himself opting to remain out of the public eye as much as possible. Ive has, however, become significantly more visible in recent years as Apple's stature has grown and recognition of his team's design work has continued to accumulate, with Ive even being knighted earlier this year.

Popular Stories

cook trump

Trump Responds to Apple Keeping Diversity Policies

Wednesday February 26, 2025 6:32 am PST by
In an all-caps post on Truth Social today, U.S. President Donald Trump said Apple should fully end its diversity, equity, and inclusion (DEI) policies. Tim Cook meeting with President Trump in 2017 "APPLE SHOULD GET RID OF DEI RULES, NOT JUST MAKE ADJUSTMENTS TO THEM," he wrote. Trump's post comes one day after Apple held its annual shareholders meeting, during which a majority of...
iOS 18

Apple Says iOS 18.4 Will Be Released in April With These New Features

Wednesday February 26, 2025 7:15 am PST by
In a recent press release, Apple confirmed that iOS 18.4 will be released in April. From the Apple News+ Food announcement:Coming with iOS 18.4 and iPadOS 18.4 in April, Apple News+ subscribers will have access to Apple News+ Food, a new section that will feature tens of thousands of recipes — as well as stories about restaurants, healthy eating, kitchen essentials, and more — from the...
apple watch ultra snow

6 Features Coming to the Apple Watch Ultra 3

Tuesday February 25, 2025 9:00 am PST by
The Apple Watch Ultra 3 is expected to launch later this year, arriving two years after the previous model with a series of improvements. While no noticeable design changes are expected for the third generation since the company tends to stick with the same Apple Watch design through three generations before changing it, there are a series of internal upgrades on the way. By the time the ...
iPhone Fold Vertical Feature

Apple's 2026 Foldable iPhone Has No Visible Display Crease – Report

Tuesday February 25, 2025 2:58 am PST by
Apple is making significant headway on its long-rumored foldable iPhone, with a new report suggesting the company has achieved a major breakthrough by effectively eliminating the screen crease that plagues current foldable devices. According to Korean publication ETNews, Apple is finalizing its component suppliers for the foldable iPhone, with the selection process expected to be completed...
trump iphone dictation issue

Apple Fixing 'Trump' Dictation Processing Bug

Tuesday February 25, 2025 1:18 pm PST by
Multiple iPhone owners today noticed a pronunciation processing issue that causes the word "Trump" to momentarily show up when using dictation to send a message with the word "racist." In some cases, when speaking the word racist through the iPhone's built-in dictation feature, the iPhone briefly interprets the spoken word as "Trump" and "Trump" text shows up in the Messages app before being ...
airpods pro purple

Here's When AirPods Pro 3 Are Rumored to Launch

Monday February 24, 2025 9:14 am PST by
According to a post on X today from a leaker known as Kosutami, Apple plans to launch AirPods Pro 3 in May or June this year. The leaker also claimed that an AirTag 2 will launch around the same time. Kosutami is best known as a collector of prototype Apple hardware, but they have occasionally shared accurate information about Apple's future product plans. For example, they accurately...
airtag orange

AirTag 2 Rumored to Launch in May or June With These New Features

Monday February 24, 2025 6:11 am PST by
Apple plans to launch a second-generation AirTag in May or June this year, according to a post today from a leaker known as Kosutami. Bloomberg's Mark Gurman previously reported that a new AirTag would be released in mid-2025. May or June would align with that timeframe. Below, we recap three new features rumored for the AirTag 2: With a second-generation Ultra Wideband chip, the...
ios 18 4 carplay

iOS 18.4 Includes a Small But Useful Change for CarPlay

Sunday February 23, 2025 2:23 pm PST by
The first beta of iOS 18.4 is now available, and it includes a small but useful change for CarPlay. As we noted in our list of iOS 18.4 features, CarPlay now shows a third row of icons, up from two rows previously. However, this change is only visible in vehicles with a larger center display. For example, a MacRumors Forums member noticed the change in a Toyota Tundra, which can be equipped...

Top Rated Comments

kalsta Avatar
162 months ago
Samsung should do the same for the galaxy note designers, its a far more elegant design than the iphone 5.
What, fly them all over for an award they didn't win?
Score: 38 Votes (Like | Disagree)
gmanist1000 Avatar
162 months ago
It's nice to see some other folks that help with design, other than Sir Jonathan Ive.

Great work from all of them.
Score: 25 Votes (Like | Disagree)
Marlon177 Avatar
162 months ago
Samsung should do the same for the galaxy note designers, its a far more elegant design than the iphone 5.

For what? Being a copy cat?
Score: 15 Votes (Like | Disagree)
Buckeyestar Avatar
162 months ago
Samsung! Here's your chance your snatch them up on their way back and force them to design your Galaxy S4 :D

I thought they were already doing design work for Samesung. :p:D;)
Score: 13 Votes (Like | Disagree)
nerdfighter Avatar
162 months ago
Samsung! Here's your chance your snatch them up on their way back and force them to design your Galaxy S4 :D
Score: 8 Votes (Like | Disagree)
Kaibelf Avatar
162 months ago
It's nice to see the team get recognition as well. They do a fine job as a whole! :D
Score: 7 Votes (Like | Disagree)