Apple today announced a new model of earphones, dubbed EarPods, to be shipped with the iPhone 5, the fifth-generation iPod touch, and the updated iPod nano. EarPods will also be available as a stand-alone accessory purchase starting today and priced at $29.
The new earphones feature a revised design to better fit a wider range of ear shapes and sizes and direct audio straight into the ear canal. The EarPods will still have a 3-button remote to control volume and playback on compatible iOS devices and Macs.
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You don't say? lol :D
Check the website's disclaimer:
"This is not the real Cybus Industries website. In fact, there is no Cybus Industries. This is a fictional website created for the new series of Doctor Who by BBC. We apologise for any inconvenience caused if you thought this was a real website."
http://cybusindustries.net/about.htm
It's a very Apple name!