As part of Apple's plans to expand its retail store presence in Germany, the company has been working on a store at a mall in Sindelfingen, just outside of Stuttgart. Last month, iFun.de reported [Google translation] reported that Apple was targeting Saturday, September 22 for the store's grand opening.

apple store sindelfingen stuttgart construction
Apple's Sindelfingen retail store near Stuttgart under construction (Source: Macerkopf.de)

We've now heard from a source claiming that Apple has brought forward the opening date for the store to Thursday, September 20, potentially signaling that the next-generation iPhone will indeed launch the following day as has been rumored. Moving the grand opening forward by just a few days would enable Apple to have another retail store open to support the launch without requiring a significant change to store construction and preparation plans.

A similar change earlier this year signaled Apple's plans for the third-generation iPad launch, when the grand opening of the Highland Village retail store in Houston was brought forward by a day, suggesting that it would coincide with the March 16 iPad launch as did turn out to be the case. Apple's official announcement of the 8:00 AM grand opening for the store on that date also revealed the company's plans for the timing of the iPad launch.

Germany is typically included in Apple's first-round launches, although on some occasions such as with the iPad 2 the company has launched first in the United States before rolling out to other countries in the following weeks. iMore reported last month that Apple is planning for pre-orders to begin on September 12 ahead of the September 21 launch in the U.S. and perhaps other countries, with a second wave of international launches coming in the first week of October. If today's speculation bears out it would mean that Apple be including several other high-profile countries besides the U.S. in its first round of launches, with the second wave moving to quickly broaden distribution to other countries around the world.

Related Forum: iPhone

Top Rated Comments

Galatian Avatar
171 months ago
This shopping mall had an Apple reseller store, which is now closed as I saw last Saturday.
Though, I didn't like that store. They had a strict no returns policy unless you purchased something else for the same amount at the day of the return. No money back. That's not quite usual in Germany.

I believe it was called the re:store and I got my iPad 1st Gen there back in 2010.

That being said it makes perfect sense for Apple to locate the store there in Sindelfingen, which is actually not a very big city compared to Stuttgart:

There are 3 or 4 American military bases in close range AND because of that a Burger King, McDonalds and a KFC. This is as American as you can get in the south of Germany ;)
Score: 3 Votes (Like | Disagree)
needfx Avatar
171 months ago
Well, it's rather people's shoes and cleaning machines causing that in such a public place rather than drunk and sprayers, but I think part of it is marketing. Everybody uses white (thus risks to get "dirty") and back is the new brown (which was the new black, I believe... - an attempt to make a joke on in-colors), so it's just classy. And if it ever gets scuffed up, use a black Sharpie (or Edding) and you are good. If you try this on a white wall, you might end up with 50 Shades of Gray (pun intended).

PS: Sorry folks, I ate a clown for breakfast, in retrospect, I think it tasted funny and it's coming up all the time. :D
My original query was exactly that. Why their marketing dpt chose black, new brown ( : ) ), new black over white. I agree 100% on the practicality front, but again, I think your response on "everyone uses white", is valid enough for apple standards to go the other way.
Score: 1 Votes (Like | Disagree)
Mad-B-One Avatar
171 months ago
Actually, you are 100% right of the white getting dirty, but probably by taggers, graffiti artists and drunk babies.

Haven't thought of it even though evident...

Well, it's rather people's shoes and cleaning machines causing that in such a public place rather than drunk and sprayers, but I think part of it is marketing. Everybody uses white (thus risks to get "dirty") and back is the new brown (which was the new black, I believe... - an attempt to make a joke on in-colors), so it's just classy. And if it ever gets scuffed up, use a black Sharpie (or Edding) and you are good. If you try this on a white wall, you might end up with 50 Shades of Gray (pun intended).

PS: Sorry folks, I ate a clown for breakfast, in retrospect, I think it tasted funny and it's coming up all the time. :D
Score: 1 Votes (Like | Disagree)
needfx Avatar
171 months ago
Matte = too expensive. White alone = prone to get dirty (it's just a construction after all)

Thing is, this is a front in front of the glass front - so, they might still work on the glass, change door designs, etc.
Actually, you are 100% right of the white getting dirty, but probably by taggers, graffiti artists and drunk babies.

Haven't thought of it even though evident...
Score: 1 Votes (Like | Disagree)
sulpfiction Avatar
171 months ago
Another piece of the puzzle..That fits perfectly.
Score: 1 Votes (Like | Disagree)
Lukkee24 Avatar
171 months ago
Definitely makes the rumoured date seem more accurate!

Btw, this needs correcting:
Germany is typically included Apple's first-round launches
Score: 1 Votes (Like | Disagree)

Popular Stories

iOS 26 Battery Glass Feature

iPhone 16 Pro Max 80% Charge Limit: One Year Later, Was It Worth It?

Wednesday September 24, 2025 3:58 pm PDT by
With the iPhone 15 series, I did an experiment and kept my iPhone's Charge Limit set at 80 percent for an entire year. It provided an interesting look at the impact of charge limits on battery longevity, so I decided to repeat it for the iPhone 16 line. Since September 2024, my iPhone 16 Pro Max has been limited to an 80 percent charge, with no cheating. As of today, my battery's maximum...
Home Hub Command Center with Dome Base Feature

Apple Working on All-New Operating System

Thursday September 25, 2025 1:11 pm PDT by
Apple is developing an all-new operating system codenamed "Charismatic," according to Bloomberg's Mark Gurman. Apple smart home hub concept based on rumors This is likely Apple's long-rumored "homeOS" operating system. In a report last month, Gurman said both Apple's rumored smart home hub in 2026 and tabletop robot in 2027 will run the new operating system. He said the software platform ...
AirPods Pro 3 Newsroom

Apple's 'Back to School' Offer Ends Soon, Now Applies to AirPods Pro 3

Wednesday September 24, 2025 7:20 am PDT by
Apple's annual "Back to School" promotion for students ends soon, so act fast if you want to score free AirPods with the purchase of an eligible new Mac or iPad. Until Tuesday, September 30, college students and qualifying educational staff in the U.S. can receive free AirPods 4 with Active Noise Cancellation when they purchase an eligible new Mac or iPad from Apple. This is a $179 value. ...
iphone 17 pro dark blue 1

Apple Blames In-Store MagSafe Chargers for iPhone 17 Pro Display Model Scratches

Wednesday September 24, 2025 10:22 am PDT by
The marks on the iPhone 17 Pro models that people have noticed at Apple retail stores are caused by the chargers that Apple uses, Apple confirmed today. Apple told 9to5Mac that worn MagSafe charging stands in stores are causing marks on the iPhone 17 Pro and iPhone 17 Pro Max. Apple says that the marks are not scratches, and are instead material transfer from the stand to the phone. The...
iPhone 17 Pro Colors

Skipped the iPhone 17 Pro? Here's What is Rumored for iPhone 18 Pro

Tuesday September 23, 2025 8:55 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are still a year away, there are already a few rumors about the devices that offer an early look ahead. Below, we have recapped some of the early iPhone 18 Pro rumors so far. This story was published previously, and it has been updated to reflect the latest rumors. Many early rumors prove to be true, but nothing is confirmed yet, and Apple's...
iOS 26

Everything New in iOS 26.1 Beta 1

Monday September 22, 2025 12:44 pm PDT by
Apple released the first beta of iOS 26.1 today, just a week after launching iOS 26. iOS 26.1 mainly adds new languages to Apple Intelligence, but there are a few other features that are worth knowing about. New Apple Intelligence Languages Apple Intelligence is now available in Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (Traditional), and Vietnamese. AirPo...
apple tv 4k new orange

Next Apple TV Expected to Launch This Year With These New Features

Monday September 22, 2025 10:00 am PDT by
The next Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the next Apple TV, according to rumors. Likely Features N1 Chip With Wi-Fi 7 Last year, Bloomberg's Mark Gurman said the next Apple TV would be equipped with Apple's own combined Wi-Fi and Bluetooth chip, which is...
ios 26 digital id passport wallet

Apple Confirms iOS 26 Wallet Passport Feature is Coming in 2025

Tuesday September 23, 2025 1:06 pm PDT by
Digital ID, the iOS 26 feature that lets U.S. passport holders add their passports to the Wallet app, is coming later in 2025, Apple confirmed today. Apple updated the release timing wording of Digital ID on its iOS 26 features page. "Digital ID will be coming later this year with US passports only," it reads. Prior to today, the footnote for the feature said "Digital ID will be available ...
iPhone 17 Pro USB C Port

iPhone 17 Pro Max's USB-C Charging Speeds Tested With Apple Chargers

Monday September 22, 2025 7:29 am PDT by
The website ChargerLAB has tested the iPhone 17 Pro Max's USB-C charging speeds with a variety of Apple's chargers, from 18W to 140W. The device reached a peak charging speed of around 36W with the following Apple chargers:40W Dynamic Power Adapter with 60W Max 61W USB-C Power Adapter 67W USB-C Power Adapter 70W USB-C Power Adapter 96W USB-C Power Adapter 140W USB-C Power AdapterFor...