As part of Apple's plans to expand its retail store presence in Germany, the company has been working on a store at a mall in Sindelfingen, just outside of Stuttgart. Last month, iFun.de reported [Google translation] reported that Apple was targeting Saturday, September 22 for the store's grand opening.

apple store sindelfingen stuttgart construction
Apple's Sindelfingen retail store near Stuttgart under construction (Source: Macerkopf.de)

We've now heard from a source claiming that Apple has brought forward the opening date for the store to Thursday, September 20, potentially signaling that the next-generation iPhone will indeed launch the following day as has been rumored. Moving the grand opening forward by just a few days would enable Apple to have another retail store open to support the launch without requiring a significant change to store construction and preparation plans.

A similar change earlier this year signaled Apple's plans for the third-generation iPad launch, when the grand opening of the Highland Village retail store in Houston was brought forward by a day, suggesting that it would coincide with the March 16 iPad launch as did turn out to be the case. Apple's official announcement of the 8:00 AM grand opening for the store on that date also revealed the company's plans for the timing of the iPad launch.

Germany is typically included in Apple's first-round launches, although on some occasions such as with the iPad 2 the company has launched first in the United States before rolling out to other countries in the following weeks. iMore reported last month that Apple is planning for pre-orders to begin on September 12 ahead of the September 21 launch in the U.S. and perhaps other countries, with a second wave of international launches coming in the first week of October. If today's speculation bears out it would mean that Apple be including several other high-profile countries besides the U.S. in its first round of launches, with the second wave moving to quickly broaden distribution to other countries around the world.

Related Forum: iPhone

Top Rated Comments

Galatian Avatar
172 months ago
This shopping mall had an Apple reseller store, which is now closed as I saw last Saturday.
Though, I didn't like that store. They had a strict no returns policy unless you purchased something else for the same amount at the day of the return. No money back. That's not quite usual in Germany.

I believe it was called the re:store and I got my iPad 1st Gen there back in 2010.

That being said it makes perfect sense for Apple to locate the store there in Sindelfingen, which is actually not a very big city compared to Stuttgart:

There are 3 or 4 American military bases in close range AND because of that a Burger King, McDonalds and a KFC. This is as American as you can get in the south of Germany ;)
Score: 3 Votes (Like | Disagree)
needfx Avatar
172 months ago
Well, it's rather people's shoes and cleaning machines causing that in such a public place rather than drunk and sprayers, but I think part of it is marketing. Everybody uses white (thus risks to get "dirty") and back is the new brown (which was the new black, I believe... - an attempt to make a joke on in-colors), so it's just classy. And if it ever gets scuffed up, use a black Sharpie (or Edding) and you are good. If you try this on a white wall, you might end up with 50 Shades of Gray (pun intended).

PS: Sorry folks, I ate a clown for breakfast, in retrospect, I think it tasted funny and it's coming up all the time. :D
My original query was exactly that. Why their marketing dpt chose black, new brown ( : ) ), new black over white. I agree 100% on the practicality front, but again, I think your response on "everyone uses white", is valid enough for apple standards to go the other way.
Score: 1 Votes (Like | Disagree)
Mad-B-One Avatar
172 months ago
Actually, you are 100% right of the white getting dirty, but probably by taggers, graffiti artists and drunk babies.

Haven't thought of it even though evident...

Well, it's rather people's shoes and cleaning machines causing that in such a public place rather than drunk and sprayers, but I think part of it is marketing. Everybody uses white (thus risks to get "dirty") and back is the new brown (which was the new black, I believe... - an attempt to make a joke on in-colors), so it's just classy. And if it ever gets scuffed up, use a black Sharpie (or Edding) and you are good. If you try this on a white wall, you might end up with 50 Shades of Gray (pun intended).

PS: Sorry folks, I ate a clown for breakfast, in retrospect, I think it tasted funny and it's coming up all the time. :D
Score: 1 Votes (Like | Disagree)
needfx Avatar
172 months ago
Matte = too expensive. White alone = prone to get dirty (it's just a construction after all)

Thing is, this is a front in front of the glass front - so, they might still work on the glass, change door designs, etc.
Actually, you are 100% right of the white getting dirty, but probably by taggers, graffiti artists and drunk babies.

Haven't thought of it even though evident...
Score: 1 Votes (Like | Disagree)
sulpfiction Avatar
172 months ago
Another piece of the puzzle..That fits perfectly.
Score: 1 Votes (Like | Disagree)
Lukkee24 Avatar
172 months ago
Definitely makes the rumoured date seem more accurate!

Btw, this needs correcting:
Germany is typically included Apple's first-round launches
Score: 1 Votes (Like | Disagree)

Popular Stories

m1 chip slide

Five Years of Apple Silicon: M1 to M5 Performance Comparison

Monday November 10, 2025 1:08 pm PST by
Today marks the fifth anniversary of the Apple silicon chip that replaced Intel chips in Apple's Mac lineup. The first Apple silicon chip, the M1, was unveiled on November 10, 2020. The M1 debuted in the MacBook Air, Mac mini, and 13-inch MacBook Pro. The M1 chip was impressive when it launched, featuring the "world's fastest CPU core" and industry-leading performance per watt, and it's only ...
All Screen iPhone 2027 Feature 1

Apple to Hide Selfie Camera Under Display of 20th Anniversary iPhone

Monday November 10, 2025 1:55 am PST by
Apple will conceal the front-facing camera under the screen of its 2027 iPhone, a Chinese leaker said today, corroborating reports that Apple's 20th anniversary iPhone will have no visible cutouts in the display. Weibo-based account Digital Chat Station said Apple's development of under-screen camera technology was progressing as planned for adoption in 2027, one year after it will...
iOS 26

iOS 26.2 Available Next Month With These 8 New Features

Tuesday November 11, 2025 9:48 am PST by
Apple released the first iOS 26.2 beta last week. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date....
iphone air thinness

iPhone Air Sales Are So Bad That Apple's Delaying the Next-Generation Version

Monday November 10, 2025 11:41 am PST by
The thin, light iPhone Air sold so poorly that Apple has decided to delay the launch of the next-generation iPhone Air that was scheduled to come out alongside the iPhone 18 Pro, reports The Information. Apple initially planned to release a new iPhone Air in fall 2026, but now that's not going to happen. Since the iPhone Air launched in September, there have been reports of poor sales...
iphone pocket%402x

Apple Debuts iPhone Pocket, a Limited Edition iPod Sock-Style Accessory

Tuesday November 11, 2025 1:23 am PST by
Apple has teamed up with Japanese fashion house ISSEY MIYAKE to launch iPhone Pocket, a 3D-knitted limited edition accessory designed to carry an iPhone, AirPods, and other everyday items. The accessory is like a stretchy pocket, not unlike an iPod Sock, but elongated to form a strap made of a ribbed, elastic textile that fully encloses an iPhone yet allows you to glimpse the display...
Early Black Friday Deals 1

The Best Early Black Friday Apple Deals on AirPods, Apple Watch, iPad, and More

Saturday November 8, 2025 6:16 am PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
homepod mini colors

New HomePod Mini Coming Soon With These Features

Tuesday November 11, 2025 7:30 am PST by
Apple is expected to announce a new HomePod mini imminently, headlining with new chips. Here are all of the new features we're expecting. The second-generation HomePod mini is highly likely to contain a more up-to-date chip for more advanced computational audio and improved responsiveness. The current HomePod mini is equipped with the Apple Watch Series 5's S5 chip from 2019. Apple is likely ...
Apple fitness plus feature

Future of Apple Fitness+ 'Under Review'

Sunday November 9, 2025 5:30 am PST by
The future of Apple Fitness+ is "under review" amid a reorganization of the service, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman said that Apple Fitness+ remains one of the company's "weakest digital offerings." The service apparently suffers from high churn and little revenue. Nevertheless, Fitness+ has a small, loyal fanbase that...
iphone black friday gold

The Best Early Black Friday iPhone Deals

Monday November 10, 2025 10:18 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...
2024 iPhone Boxes Feature

Apple Adjusts Trade-In Values for iPhones, iPads, Macs, and More

Thursday November 6, 2025 11:12 am PST by
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store. The charts below provide an overview of Apple's current and previous trade-in values in the U.S., according to its website. Maximum values for most devices either decreased or saw no change, but the iPad Air received a slight bump. ...